3. Depending on the source,
search from mobile devices will
surpass desktop search
between
2014 and 2016
4. Desktop search
declines for the first
time ever!
http://news.cnet.com/8301-1023_3-57530726-93/as-mobile-rises-desktop-search-declines-for-the-first-time/
5. Almost 50% use search on mobile daily
(Desktop search is about 70%)
http://www.flickr.com/photos/leehaywood/4287913840/sizes/l/in/photostream/
6. Nearly 50% of olympics-related
searches came from mobile devices
http://googlemobileads.blogspot.no/2012/08/going-for-mobile-gold-10x-increase-in.html
23. Sitemap
Google support both a mobile site map, for feature
phones, and device agnostic site map, for RWD sites.
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://www.example.com/page-1/</loc>
<xhtml:link
rel="alternate"
media="only screen and (max-width: 640px)"
href="http://m.example.com/page-1" />
</url>
</urlset>
Manage this in Google
Webmaster tools
29. Rich snippets
• Reviews
• People
• Products
• Businesses and
organizations
• Recipes
• Events
• Music
30. Rich snippets
<div
class="location
vcard">
<span
class="fn
org">
Shakespeare's
Pub
</span>
<div
class="adr">
Adding more meta-
<div
class="street-‐
data address">
314
East
6th
Street
</div>
<div
class="locality">
Austin,
TX
78701
</div>
</div>
</div>
31. Page speed
Mobile searchers are focused and impatient
71% of mobile users expect page to load as
fast or faster than desktop sites Source: Compuware/Gomez
Speed is considered when ranking a
given site http://googlewebmastercentral.blogspot.no/2010/04/using-site-speed-in-web-search-ranking.html