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Social Media for
       Crisis Response


                                                             ISCRAM 2009 Workshop
                                                             May 10 2009




      amandaleehughes             susanne.jul          jonaslandgren           sophiabliu
         hughesal76                   sjul             Jonaslandgren           sophiabliu
www.cs.colorado.edu/~hughesal/   www.sjul.org   jonaslandgren.blogspot.com   sophiabliu.com
Overview

                                What Are “Social Media”?
                            

                                Hands-On
                            

                                    Start Your Accounts!
                                

                                    Tweets, Walls and ISCRAM Live
                                

                                    During the Conference
                                

                                Crisis Response
                            

                                Wrap-up
                            
Copyright© 2009 SJul
What Are Social Media?
Social Media

                                Social beings
                            

                                    Act on knowledge of others
                                

                                Social media
                            

                                    Exposes information about others
                                

                                    Enables action
                                
Copyright© 2009 SJul
3 Basic Elements
                                Identity
                           1.

                                Personal network
                           2.

                                Social network
                           3.
Copyright© 2009 SJul
Non-Social Media

                                Communication, collaboration media
                            

                                    skype, Google docs, etc.
                                

                                                             
                                    Identity, personal network, social network
                                

                                Voting (crowd-sourcing, recommender
                            
                                systems)
                                    Digg, Delicious, Kirtsy, Netf lix
                                

                                    Identity, personal network, social network
                                                             
                                
Copyright© 2009 SJul




                                                                        Identity
                                                                        Personal network
                                                                        Social network
Personal Network
                       Expansion
                                Who in social network should be in
                            
                                personal network?
                                2 models
                            

                                    Inferencing
                                

                                    Self-selection
                                
Copyright© 2009 SJul
Inferencing

                                Any friend of yours…
                            

                                Bi-directional connectivity
                            

                                Networking
                            

                                    facebook, LinkedIn
                                
Copyright© 2009 SJul
Inferencing Demo:
                       facebook
                                Web-based “friendshipping”
                            

                                Write on “walls”
                            




                                      Identity           Profile
                                      Personal network   friends
Copyright© 2009 SJul




                                      Social network     friends of friends
                                      Vocabulary         facebooking
Self-selection

                                 I like what you like…
                             

                                 Uni-directional connectivity
                             

                                 Broadcast publication
                             

                                     twitter
                                 
Copyright© 2009 SJul
Self-Selection Demo:
                        Twitter
                                SMS-based micro-blogging
                            

                                    Text
                                

                                    140 character tweets
                                




                                           Identity           Profile
                                           Personal network   following
Copyright© 2009 SJul




                                           Social network     following, followers
                                           Vocabulary         tweet, tweeple
Review

                                3 basic elements
                            

                                    Identity
                                

                                    Personal network
                                

                                    Social network
                                

                                2 basic models
                            

                                    Inferencing
                                

                                    Self-selection
                                
Copyright© 2009 SJul
Review

                                Purposes (facilities)
                            

                                    Self-expression
                                

                                    Conversation
                                

                                    Artifact-sharing
                                
Copyright© 2009 SJul
Social Mobile Media

                                Social media on a mobile device
                            
Copyright© 2009 SJul
Hands On
 Start Your Accounts!
Start Your Accounts!

                                 facebook
                             

                                 twitter
                             

                                 bambuser
                             

                                 slideshare
                             
Copyright© 2009 SJul
facebook




                                  Identity           Profile
Copyright© 2009 SJul




                                  Personal network   friends
                                  Social network     friends of friends
twitter

                                 SMS-based micro-blogging
                             

                                     Text
                                 

                                     140 character tweets
                                 

                                 Web access
                             




                                            Identity           Profile
Copyright© 2009 SJul




                                            Personal network   followers (self-selecting)
                                            Social network     Following, followed by
bambuser




                                  Identity
Copyright© 2009 SJul




                                  Personal network
                                  Social network
Hands On
Tweets, Walls and ISCRAM Live
Hands On
During the Conference
Crisis Response
Purposes

                                Self-expression
                            

                                    Information (blogger, twitter, Bambuser,
                                
                                    mobltz)
                                    Artifacts (f lickr, YouTube, SlideShare)
                                

                                Conversation (facebook, diigo, GeoChat)
                            

                                Resource location (LinkedIn, latitude)
                            

                                Collaboration(Evolve, mobltz)
                            

                                All of the above
                            
Copyright© 2009 SJul




                                    Community development (Second Life, Ravelry,
                                
                                    games)
Challenges for Crisis
                       Response
                                 Multiple identity management
                             

                                     Profile proliferation
                                 

                                     Fragmentation of personal network
                                 

                                 Trust
                             

                                     Credibility
                                 

                                     Reliability (timeliness)
                                 

                                 C&C antithesis
                             

                                     Bi-directional or self-selected uni-directional
                                 
                                     connectivity
Copyright© 2009 SJul




                                     Single simple social network
                                 

                                 Information overload
                             
Considerations for Crisis
                       Response
                                 Privacy
                             
                                     Can multiple closed networks be created (community
                                 
                                     or workgroups)?

                                 Control
                             
                                     Who determines network membership (self,
                                 
                                     candidate, gatekeeper)?

                                 Directionality
                             
                                     Does network membership convey equal capabilities?
                                 

                                 Augmentation
                             
Copyright© 2009 SJul




                                     Are communications augmented or logged (time -
                                 
                                     stamping, geo-coding, etc.)?
Wrap-up
Comments?

                               Tweet, blog,…
                           
Copyright© 2009 SJul
Amanda Hughes
amandaleehughes, hughesal76
   University of Colorado




                        Susanne Jul, PhD
                         susanne.jul, sjul
                        Amaryllis Consulting




                                                 Jonas Landgren, PhD
                                               jonaslandgren, jonaslandgren
                                                      Viktoria Institute




                                                                                   Sophia Liu
                                                                              sophiabliu, sophiabliu
                                                                              University of Colorado
Social Media for
 Crisis Response
    Amandaleehughes
    hughesal76
    www.cs.colorado.edu/~hughesal/


    jonaslandgren                    ISCRAM 2009 Workshop
    jonaslandgren
    www.viktoria.se/~landgren/       May 10 2009

    sophiabliu
    sophiabliu
    sophiabliu.com


    susanne.jul
    sjul
    www.sjul.org

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Iscram2009 Social Media Workshop

  • 1. Social Media for Crisis Response ISCRAM 2009 Workshop May 10 2009 amandaleehughes susanne.jul jonaslandgren sophiabliu hughesal76 sjul Jonaslandgren sophiabliu www.cs.colorado.edu/~hughesal/ www.sjul.org jonaslandgren.blogspot.com sophiabliu.com
  • 2. Overview What Are “Social Media”?  Hands-On  Start Your Accounts!  Tweets, Walls and ISCRAM Live  During the Conference  Crisis Response  Wrap-up  Copyright© 2009 SJul
  • 4. Social Media Social beings  Act on knowledge of others  Social media  Exposes information about others  Enables action  Copyright© 2009 SJul
  • 5. 3 Basic Elements Identity 1. Personal network 2. Social network 3. Copyright© 2009 SJul
  • 6. Non-Social Media Communication, collaboration media  skype, Google docs, etc.    Identity, personal network, social network  Voting (crowd-sourcing, recommender  systems) Digg, Delicious, Kirtsy, Netf lix  Identity, personal network, social network    Copyright© 2009 SJul Identity Personal network Social network
  • 7. Personal Network Expansion Who in social network should be in  personal network? 2 models  Inferencing  Self-selection  Copyright© 2009 SJul
  • 8. Inferencing Any friend of yours…  Bi-directional connectivity  Networking  facebook, LinkedIn  Copyright© 2009 SJul
  • 9. Inferencing Demo: facebook Web-based “friendshipping”  Write on “walls”  Identity Profile Personal network friends Copyright© 2009 SJul Social network friends of friends Vocabulary facebooking
  • 10. Self-selection I like what you like…  Uni-directional connectivity  Broadcast publication  twitter  Copyright© 2009 SJul
  • 11. Self-Selection Demo: Twitter SMS-based micro-blogging  Text  140 character tweets  Identity Profile Personal network following Copyright© 2009 SJul Social network following, followers Vocabulary tweet, tweeple
  • 12. Review 3 basic elements  Identity  Personal network  Social network  2 basic models  Inferencing  Self-selection  Copyright© 2009 SJul
  • 13. Review Purposes (facilities)  Self-expression  Conversation  Artifact-sharing  Copyright© 2009 SJul
  • 14. Social Mobile Media Social media on a mobile device  Copyright© 2009 SJul
  • 15. Hands On Start Your Accounts!
  • 16. Start Your Accounts! facebook  twitter  bambuser  slideshare  Copyright© 2009 SJul
  • 17. facebook Identity Profile Copyright© 2009 SJul Personal network friends Social network friends of friends
  • 18. twitter SMS-based micro-blogging  Text  140 character tweets  Web access  Identity Profile Copyright© 2009 SJul Personal network followers (self-selecting) Social network Following, followed by
  • 19. bambuser Identity Copyright© 2009 SJul Personal network Social network
  • 20. Hands On Tweets, Walls and ISCRAM Live
  • 21. Hands On During the Conference
  • 23. Purposes Self-expression  Information (blogger, twitter, Bambuser,  mobltz) Artifacts (f lickr, YouTube, SlideShare)  Conversation (facebook, diigo, GeoChat)  Resource location (LinkedIn, latitude)  Collaboration(Evolve, mobltz)  All of the above  Copyright© 2009 SJul Community development (Second Life, Ravelry,  games)
  • 24. Challenges for Crisis Response Multiple identity management  Profile proliferation  Fragmentation of personal network  Trust  Credibility  Reliability (timeliness)  C&C antithesis  Bi-directional or self-selected uni-directional  connectivity Copyright© 2009 SJul Single simple social network  Information overload 
  • 25. Considerations for Crisis Response Privacy  Can multiple closed networks be created (community  or workgroups)? Control  Who determines network membership (self,  candidate, gatekeeper)? Directionality  Does network membership convey equal capabilities?  Augmentation  Copyright© 2009 SJul Are communications augmented or logged (time -  stamping, geo-coding, etc.)?
  • 27. Comments? Tweet, blog,…  Copyright© 2009 SJul
  • 28. Amanda Hughes amandaleehughes, hughesal76 University of Colorado Susanne Jul, PhD susanne.jul, sjul Amaryllis Consulting Jonas Landgren, PhD jonaslandgren, jonaslandgren Viktoria Institute Sophia Liu sophiabliu, sophiabliu University of Colorado
  • 29. Social Media for Crisis Response Amandaleehughes hughesal76 www.cs.colorado.edu/~hughesal/ jonaslandgren ISCRAM 2009 Workshop jonaslandgren www.viktoria.se/~landgren/ May 10 2009 sophiabliu sophiabliu sophiabliu.com susanne.jul sjul www.sjul.org