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YouTube isn’t just for entertainment; it’s one of the new marketing tools for effectively promoting businesses or products to lots of potential prospects for little to no budget. Lots of firms have caught on to YouTube’s potential and are exploiting web videos to touch current customers, and/or potential prospects. Businesses are constructing more special relationships with their list, growing business leads and marketing their products to obtain the rewards of this inspired marketing strategy. Learn how you can use YouTube as a marketing tool.
2. YouTube: 5 Ways to Use this Marketing Tool
YouTube isn’t just for entertainment;
it’s one of the new marketing tools
for effectively promoting businesses
or products to lots of potential
prospects for little to no budget.
Lots of firms have caught on to YouTube’s potential and are
exploiting web videos to touch current customers, and/or
potential prospects.
Businesses are constructing more special relationships with their
list, growing business leads and marketing their products to obtain
the rewards of this inspired marketing strategy.
Marketing-Tools.co
3. YouTube: 5 Ways to Use this Marketing Tool
This platform is perfect for businesses with small budgets
since there is little required — just a video camera and a little
creativity.
For companies who are curious how to use online videos to
better promote themselves, here are 5 ways to use YouTube
for business.
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4. YouTube: 5 Ways to Use this Marketing Tool
Business & Customer Uses
Arrange a channel to resonate with
your brand and engage with others.
Select a user name that mirrors your
brand for your channel URL.
Use YouTube and it can help your business become appear
modern and tech-savvy. Talk about how YouTube videos can
help enhance your company’s image and increase the overall
awareness of your company.
Producing YouTube videos allows your customers to put a face
to your company and become, in a sense, more personable.
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5. YouTube: 5 Ways to Use this Marketing Tool
2. Post solutions to common product or service problems.
People relate to and understand their problems better than
anything else.
Which of your products or services should solve different
prospect problems so viewers are drawn to the right product. No
confusion over which product to consider.
Also gives a chance to discuss how
your product or service solves the
problem and the expected
outcome.
Also gives a chance to discuss back-
sell or up-sell solutions.
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6. YouTube: 5 Ways to Use this Marketing Tool
3. Compose an imaginative YouTube video explaining each of
your major products or services.
This should include not only
functionality, but also and
differences between your
products plus the advantages and
uses of each.
You should make clear how each
product is positioned and why it’s
better than competitive offerings.
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7. YouTube: 5 Ways to Use this Marketing Tool
4. Answer customer-specific questions using videos.
You’ve seen FAQs on websites. They are fairly generic. Instead,
your video(s) should be a direct response to particular prospect or
customer questions.
You know if 1-2 have asked the
question, there are probably many
more that have the same question
but haven’t asked it of you.
The video will give viewers insight
into your passion for the products
and whether your answer is
believable or not.
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8. YouTube: 5 Ways to Use this Marketing Tool
5. Upload to YouTube videos of presentations or parts of
seminars you’ve presented, to demonstrate authority and public
speaking skills.
Gaining leads and sales from potential
clients can be done in a very cost
effective manner, while earning the
confidence of your prospects.
The most beneficial way to gain clients
without spending much money is to
gain exposure for your business and
yourself as an expert in your field or
industry.
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9. YouTube: 5 Ways to Use this Marketing Tool
As a speaker you can be viewed as an expert and, a go-to-person
for information on your specific topics.
Hosting a seminar or webinar on a
specific topic can draw attention from
companies, organizations or
individuals that are interested in the
same topic.
Your audience learns more about the
topic as well as your company.
You gain the advantage of the video
audience hearing and seeing you
directly in action.
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10. YouTube: 5 Ways to Use this Marketing Tool
This will build you up your stature
as a guru in your field and will
convince people of
recommendations you make.
If you suggest they buy
something, they likely will take
your advice compared to your
competitors.
If you liked these marketing tips,
then read on…
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11. YouTube: 5 Ways to Use this Marketing Tool
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12. Thank You
YouTube: 5 Ways to
Use this Marketing
Tool
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