The past, present and future of accessibility - niche to nice to normal

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Accessibility, and the assistive technologies that enable it, are slowly going mainstream. Innovations originally designed to help disabled people are becoming fundamental parts of the future of user interfaces, like the use of voice recognition and text to speech in Siri's conversational interfaces. In this talk, Jonathan Hassell looks at some of the current technologies that have arisen from considering the needs of disabled people, and how the lessons learned from thinking about edge-case user needs could train us for creating innovative personal digital products for everyone in the future

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© jonathanhassell@yahoo.co.uk
The past, present
and future of accessibility
niche => nice => normal
Jonathan Hassell
@jonhassell
HCID-16
14 September 2016

About me…
• 16+ years experience in accessibility and inclusion
• advising some of the largest (and smallest) companies
in the world in embedding accessibility:
• former Head of Usability & Accessibility, BBC Future Media
• lead author of UK Accessibility Standards BS 8878
• editor for internationalising BS 8878 into ISO/IEC 30071-1

20%
of the population
1. For whom? People with disabilities

2. You do it because:
Someone told you that you have to (avoiding losing)

3. How you do it: Compliance with guidelines

4. How you actually do it: You get it wrong,
then fix it when someone complains

5. New technologies: accessibility always lags behind,
so they’re just a challenge and frustration

6. Difference: is an overhead & annoyance
ARE AN OVERHEAD.
MAYBE A ONE-OFF DESIGN, IF
WE HAVE TO?

7. You expect to get back:
Nothing, except a better night’s sleep
Image of a person sleeping soundly

8. So who’s interested?
Very few want to know about ‘accessibility’

1. For whom? Everyone, when we need it
When we’re stressed, in a rush, or even drunk… When we can’t hear the sound…
In bright sunlight… When we shouldn’t watch a screen…

2. You do it because:
It’s expected, if you want to follow best-practice

3. How you do it:
Guidelines and a bit of user-testing

4. How you actually do it:
You get it right when you really concentrate on it;
but sometimes the tech supporting you lets you down

5. New technologies:
confidence that accessibility will be part of new techs

6. Difference:
“is embraced, when it’s convenient (“design for all”)
MATTER…
(SOME OF THEM)

7. You expect to get back:
An award? (if they give those out any more?)

8. So who’s interested?
Just the #a11y guys. Will calling it inclusive design help?

1. For whom?
For everyone, all the time – it’s all just personalisation

2. You do it because:
You want to win. Missing this may get you left behind

3. How you do it: User-research,
co-designed experimentation & A-B testing

4. How you actually do it:
You do the simple BAU stuff without even thinking.
The innovative stuff is where you spend your time

5. New technologies:
expectation is that new techs open up opportunities

6. Difference: is normal (“design for me”)
ARE ALL OF US

7. You expect to get back:
Gain a lead in the innovation race, or to keep you there
Image: being in the lead
(or being there first)
- could be metaphorical (100m finish)

8. So who’s interested?
Accessibility and inclusive become accepted ‘good’ design;
and who wouldn’t be interested in innovation?

So where’s your organisation at on the journey…?

Help to move you forwards…
• the full guide on how to transform your organisation
to achieve the consistent creation of innovative
sites and apps that delight all your customers,
at the most efficient cost
• with practical case-studies from leading
accessibility experts worldwide, including:
• Jennison Asuncion (Canada),
• Debra Ruh & Jeff Kline (USA),
• Andrew Arch (Australia)
• David Banes (Qatar)
• Axel Leblois (UN)
• find out more: hassellinclusion.com/book

Any Questions?
jonathan@hassellinclusion.com

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1. © jonathanhassell@yahoo.co.uk The past, present and future of accessibility niche => nice => normal Jonathan Hassell @jonhassell HCID-16 14 September 2016

2. About me… • 16+ years experience in accessibility and inclusion • advising some of the largest (and smallest) companies in the world in embedding accessibility: • former Head of Usability & Accessibility, BBC Future Media • lead author of UK Accessibility Standards BS 8878 • editor for internationalising BS 8878 into ISO/IEC 30071-1

4. Image of the past here 1The past…

5. 20% of the population 1. For whom? People with disabilities

6. 2. You do it because: Someone told you that you have to (avoiding losing)

7. 3. How you do it: Compliance with guidelines

8. 4. How you actually do it: You get it wrong, then fix it when someone complains

9. 5. New technologies: accessibility always lags behind, so they’re just a challenge and frustration

10. 6. Difference: is an overhead & annoyance ARE AN OVERHEAD. MAYBE A ONE-OFF DESIGN, IF WE HAVE TO?

11. 7. You expect to get back: Nothing, except a better night’s sleep Image of a person sleeping soundly

12. 8. So who’s interested? Very few want to know about ‘accessibility’

13. Image of the present here 2The present…

14. 1. For whom? Everyone, when we need it When we’re stressed, in a rush, or even drunk… When we can’t hear the sound… In bright sunlight… When we shouldn’t watch a screen…

15. 2. You do it because: It’s expected, if you want to follow best-practice

16. 3. How you do it: Guidelines and a bit of user-testing

17. 4. How you actually do it: You get it right when you really concentrate on it; but sometimes the tech supporting you lets you down

18. 5. New technologies: confidence that accessibility will be part of new techs

19. 6. Difference: “is embraced, when it’s convenient (“design for all”) MATTER… (SOME OF THEM)

20. 7. You expect to get back: An award? (if they give those out any more?)

21. 8. So who’s interested? Just the #a11y guys. Will calling it inclusive design help?

22. 3The future…

23. 1. For whom? For everyone, all the time – it’s all just personalisation

24. 2. You do it because: You want to win. Missing this may get you left behind

25. 3. How you do it: User-research, co-designed experimentation & A-B testing

26. 4. How you actually do it: You do the simple BAU stuff without even thinking. The innovative stuff is where you spend your time

27. 5. New technologies: expectation is that new techs open up opportunities

28. 6. Difference: is normal (“design for me”) ARE ALL OF US

29. 7. You expect to get back: Gain a lead in the innovation race, or to keep you there Image: being in the lead (or being there first) - could be metaphorical (100m finish)

30. 8. So who’s interested? Accessibility and inclusive become accepted ‘good’ design; and who wouldn’t be interested in innovation?

31. The possibilities are endless…

32. So where’s your organisation at on the journey…?

33. Help to move you forwards… • the full guide on how to transform your organisation to achieve the consistent creation of innovative sites and apps that delight all your customers, at the most efficient cost • with practical case-studies from leading accessibility experts worldwide, including: • Jennison Asuncion (Canada), • Debra Ruh & Jeff Kline (USA), • Andrew Arch (Australia) • David Banes (Qatar) • Axel Leblois (UN) • find out more: hassellinclusion.com/book

34. Any Questions? jonathan@hassellinclusion.com

The past, present and future of accessibility - niche to nice to normal

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