The easiest way to add social engagement features to your apps and websites.

1. Turn On Social
Chirp

2. Problemo
Developers are constantly faced with the challenge of how to balance their
product development time.
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As they attempt to tackle the main problem they’re trying to solve, they often
overlook essential features that can boost engagement and build community
around their content.
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3. Solution
Chirp equips a development team with a simple to integrate API solution that frees
up hundreds of hours of development time and tens of thousands of investment
dollars. Our software delivers a powerful out-of-the-box toolkit which allows them to
quickly and simply turn on social.
Furthermore, our rich social data provides an in depth understanding of usage
habits which are incredibly useful for targeting customers more effectively.

4. Toolbox
Find Friends
Upvote / DownvoteComments Made Easy
@ Mentions / #Hashtags
Activity StreamShare
Push NotificationsUser Connections
Rich AnalyticsLocation A/B Testing CRM
The power of a full social network like Twitter or Facebook inside your own app

5. We first built the tech with Wax Music, a platform where
social powers music and concert discovery .
How it came about
• Won Microsoft’s “Push the Web Forward” Contest
• Promoted by Apple in a 138 worldwide lists including
Best New App on the App store
• Featured in top tech blogs such as TechCrunch, Venture
Beat and Digital Music Trends
• Showcased by Wired Magazine at SXSW as a “Top Music
App” next to Songza and Rap Genius
Early Success:
Status:
• Continues to be featured on the App Store in Music
Discovery 15 months straight

6. Our first pilot, GoGoGab, is a platform that enables
fans to chat live with their favorite celebrities around
their favorite shows
Use Case
• Invite friends via SMS and email
• Auto-match FB friends already on the platform
• Activity stream of friend’s activity
• Engagement features such as comments, voting and
favorites
• Push notifications so users never miss a beat!
• Analytics measuring engagement across the platform
• A daily snapshot of how content is performing
Chirp Integration Includes:

7. Rapid Development Ecosystem
Dev tools have been soaring over the past 5 years!
Email
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Payments
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Social
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Database
! SMS
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Messaging
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Analytics
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Push Notifications
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8. Market Opportunity
• Market is prime and exploding as smartphone devices rise in sales and penetration globally
• More than 3 million apps are available across Amazon AppStore, Google Play, and the iOS App Store
• This growth is projected to continue at a rapid rate as an additional 1 million apps are expected to
launch next year (33% category growth!)
*App Stores Growth Accelerates in 2014 http://blog.appfigures.com/app-stores-growth-accelerates-in-2014/

9. 0
2016 2017 2018 2019 2020
Revenue
(in millions)
900 Start-up
150 Mid Level
3 Enterprise
$1.08M
7,500 Start-up
1,100 Mid Level
35 Enterprise
16,700 Startup
2,500 Mid Level
85 Enterprise
$8.7M
*Note: In year three, Urban Airship had 200,000 users and 600% revenue growth: http://www.prweb.com/releases/2011/10/prweb8871009.htm
$20.1M
30,000 Start-up
4,500 Mid Level
145 Enterprise
$35.7M
50,500 Start-up
7,550 Mid Level
255 Enterprise
$60.6M
Tier
Start-up
Mid Level
Enterprise
Monthly Active Users
0 - 100,000
100,000 - 1M
1M +
Price
Free
$500/mo
$5k/mo
5 Year Projections
30
20
10
60
50
40

10. Distribution Strategy
II. Partner with Digital and Development Agencies
I. Integration with GoGoGab
• Build out Restful API and analytics for the GoGoGab platform
• Launching in mid July with $1k/mo contract
• Hackathons
• Referral programs
• Build SEO
• Paid Ads (Primarily Google & Facebook)
• Offer free design templates
• Goal to reach 1,000 clients by end of 2016
III. Outreach to Developer Communities
• Offer our beta to their clients
• Over 100 design agencies in Cincinnati alone
• Start with 5 design agencies
• Goal is to reach 150 customers through agencies by end of 2016

11. Grand Vision
Chirp intends to evolve into a powerful marketing platform that
leverages social data from thousands of platforms in order to deliver
hyper-targeted ads to millions of users
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The ultimate goal of Chirp is to become
the biggest social network you’ve never heard of

12. Team
Jonathan Lane - CEO
● Head of Digital Sales and Marketing at Rocket Science & Adrenaline Records
● Co-Founded the co-working space, NextSpace LA
● CEO and Co-Founder of Wax Music
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Joseph Landon - CTO
● Director of Platform Development for Break.com
● Developed #1 travel app in Apple’s App Store, Happy Cow
● 16 years development experience
● CTO and Co-Founder of Wax Music
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Andrew Adler - CIO
● Director of Software Engineering for DTS
● Senior Software Engineer at Harman
● Led development for award winning product, “The Bridge”
● 10 years shipping mobile apps and games together with Joseph
!

13. Raising
500k
jonathan@getchirp.co
Jonathan Lane
Development
Build SDK’s,
developer tools,
analytics platform
Marketing
Acquire 1,000
developers by
end of 2016