SES Personalization, User Data & Search
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SES Personalization, User Data & Search
- 1. Personalization, User Data & Search Uses Mobile Search Daily Searches in Spanish and English Queen of the Generic Query Uses Google to Navigate Everywhere Addicted to Maps
- 3. Personalization and Behavioral Targeting from Search is Easy and Effective
- 4. Hey man, pass the parameter...
- 8. Thick Slices = High Impact
- 9. Thick Slices = High Impact Provide Large Data Sets for Confidence Small Lifts Make a Big Impact
- 12. Source Targeting
- 13. Source Targeting > Google Spanish Language Google uses URL parameter “hl” to represent a visitors host language. “ hl=es” represents Spanish Language Google
- 14. Source Targeting > Google Spanish Language Control Targeted Content
- 15. Results > Targeting Google Spanish Language 163% Lift in Engagement +163% CTR!
- 16. Results > Targeting Google Spanish Language 47% Lift in Conversion Rate +47% CR!
- 17. Results > Targeting Google Spanish Language 7% Lift in Revenue Per Visitor (RPV) +7% RPV!
- 19. Personalization - Query Reinforcement Exact +2.63% Conversion Rate You searched for “health insurance” on Google
- 20. Personalization - Query Reinforcement Exact +2.63% Conversion Rate Broad +4.36% Conversion Rate You searched for “health insurance” on Google
- 21. Personalization - Query Reinforcement You searched for “health insurance” on Google Exact +2.63% Conversion Rate Broad +4.36% Conversion Rate Phrase +15.16% Conversion Rate
- 22. Temporal
- 23. Personalization - Temporal Landings (Brand)
- 24. Personalization - Temporal Landings (Brand) Weekdays +13.89% Lift in RPV
- 25. Personalization - Temporal Landings (Brand) Weekends +8.44% Lift in RPV
- 26. Geo & Local
- 28. Re-Targeting
- 29. Re-Targeting Based on Affinity
- 30. Results > Targeting Affinity Targeted Content Based on Affinity
- 31. Targeted Category Drives Engagement Guitars +17% CTR Bass +74% CTR Keyboards +26% CTR Drums +52% CTR DJ +32% CTR Recording +30% CTR Live +82% CTR Band +18% CTR
- 32. And Increases Revenue Per Visitor Guitars +17% CTR Bass +74% CTR Keyboards +26% CTR Drums +52% CTR DJ +32% CTR Recording +30% CTR Live +82% CTR Band +18% CTR Aggregate RPV Increase of 15%!