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Similaire à Long way to the top if you wanna stop the scroll (10)
Long way to the top if you wanna stop the scroll
- 1. © Noisy Little Monkey | 2017
It’s a long way to
the top if you want
to
Attention | The Digital Marketing Summit 2017
STOP THE SCROLL
- 29. © Noisy Little Monkey | 2017
1. Collect Data
A.Followers
B.Likes
C.Comments
D.Shares
E.Branded #
F.Number of UGC posts
G.Visits to site
H.Visits from social (GA & Tracked Links)
@MrJonPayne
- 30. © Noisy Little Monkey | 2017
2. Calculate Advocacy
& Awareness
A.Engagement percentage
(actions / audience)
B.Amplification percentage
(shares / audience)
C.Awareness posts
(Branded # + UGC)
@MrJonPayne
- 31. © Noisy Little Monkey | 2017
3. Annotate With
Real World Events
@MrJonPayne
- 32. © Noisy Little Monkey | 2017
4. Use Spark Graphs
To Spot Trends
@MrJonPayne