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Social Media For Business Intro
- 1. 100s OF LIKES love is what you need Jon Payne, Noisy Little Monkey | 19th April 2012
- 2. results how why what where
- 3. WHO IS THIS ADONIS? Jon Payne Over 12 years in Online Marketing Noisy Little Monkey Ltd Digital Marketing Agency
- 4. consult report research do train
- 5. Who trusts you? Over 80 businesses, charities and government bodies in Europe, North America & Africa
- 6. WHY ARE YOU DOING IT? What does success look like for you?
- 7. Why get social? “I want people to have heard of my company and to have a good impression of my company before we meet” Only heg measure this! can
- 8. Why get social? “I need to own the Google results page for my brand name” “And I want to change perception of my business in the market place” g SERPs tracking needed track social engagement
- 9. What is your goal? “I want to show we’re key players in a highly competitive market” “And I want it cost nothing but time” Plan your strategy, enthuse team membersg lever influencers, monitor mentions & sentiment and
- 10. What is your goal? “I want to demonstrate that we are thought leaders” “And be a champion for the local community” You’ll get more invites for interviews, speaking at events and a wide base of influencers following you. g Track enquiries, track social engagement
- 11. What is your goal? “To engage with a wider audience” “To extend our customer support and nip any issues in the bud” Plan the strategy, empower team g Monitor mentions, track social engagement
- 12. What is your goal? “I want to save £50,000 on advertising” “And be number one on Google” Less advertising costs, more enquiries Track enquiries, trackgsocial engagement, track SERPs
- 13. SOCIAL MEDIA MARKETING Think: Online PR
- 14. My business / boss is boring / old school http://carwoo.com/blog/wp-content/uploads/2011/08/volvo-244-1974.jpg
- 15. Quite bland, no? But it’s useful for HR professionals & other recruitment agencies g
- 16. Using social media We can reachgout to influencers
- 17. Via Twitter g And it enabled us to reach out to influencers and arrange a meeting for real world press coverage
- 18. To get re-shared g Which got shared by some pretty big hitters that we’d been teeing up for some time
- 19. Google knows who’s trusted Not only did TXM get press coverage, brandgassociation with the big players – they got rank!
- 20. And since lots of people read offline g And we influenced the suggested results in Google. Try this at home
- 21. ROI? Traffic to the whole site improved by 22% in the following month
- 22. Unique visitors to website This is your blog on digital marketing
- 23. Visitors going up People entering the site via a blog post
- 24. IT’S ALL ABOUT THE GRAPHS
- 25. Is it sustainable? 3 times the traffic!
- 26. Is it sustainable? 3 times the traffic!
- 27. Is it sustainable? 3 times the traffic!
- 28. You need a joined up approach g Not necessarily all of these, but probably two or three
- 29. You need a joined up approach g Universal search, emails, offline
- 30. Your website is the cornerstone g Conversion Rate Optimisation
- 31. Be ready g Pro Tip: Put a simple enquiry form on EVERY page of your website
- 32. results how why what where