1. FACEBOOK
The Question
Jon Payne, Noisy Little Monkey | 19th April 2012
2. How do I get my stuff here
g
Top of newsfeeds for the people who haven’t heard of you yet
3. How are you with maths?
http://www.npg.org.uk/collections/search/portraitLarge/mw165875/Alan-Mathison-Turing
4. EdgeRank
uwd e e e
edges e
Ouchy!
From f8 conference, April 2010
5. This is an object
g
Anything that shows up in newsfeeds is defined as an Object
6. This is an edge
g
When a user interacts with an Object, they create what Facebook calls an Edge
7. EdgeRank
∑uwd
edges e
e e e
U = affinity score between viewing user and object / edge creator
You’re more likely to see something from a person / brand you
talk to a lot
8. I like Kevin
g
Go to a profile and try this out, to get some understanding of how Facebook works
9. We have mutual friends / interests
g
So, I’m likely to see stuff he shares, particularly if friends of mine interact with it
10. EdgeRank
∑uwd
edges e
e e e
U = affinity score between viewing user and object / edge creator
W = weight for this edge type (comment, like, share, tag, etc)
Comments are probably more weighted than likes
11. This object has 5 edges
Comments are probably more weighted than likes
12. EdgeRank
∑uwd
edges e
e e e
U = affinity score between viewing user and object / edge creator
W = weight for this edge type (comment, like, share, tag, etc)
D = time decay factor based on how long ago the edge was created
Recent activity is more relevant than old stuff
13. Reach
A steady increase in organic reach = massive jumps in viral reach
g
Organic = people who saw something by your page, Viral = people who saw something shared by a friend
14. Does your company page do this?
Your shares need to encourage engagement
15. Does your company page do this?
14% of page likes
talking about this
3% of page likes
talking about this
0% of page likes
talking about this
How do Facebook (Bing & Google too) perceive these brands?
16. Facebook Tips
• Share
– Photos
– Videos
– Polls
• Ask for likes / shares
• Reply to people quickly
• Have multiple admins
– Edit page / your settings to default use page as
brand not person
• Add partner Facebook pages to favourites
https://www.facebook.com/pages/edit/?id=<your page id>&sk=yoursettings
