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S T E P P I N G U P T O
E A S E , F U N & A U T H E N T I C I T Y
F O R M O R E E F F E C T I V E &
E N J O Y A B L E
M A R K E T I N G
J O N L E L A N D
P R E S I D E N T & C R E A T I V E D I R E C T O R , C O M B R I D G E S . C O M
This entire presentation is
© 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.
N E W M E D I A & M E
70’s: Narrowcast Radio Network
80’s: Cable TV Pioneer
90’s: Digital Video Evangelist
Internet Marketing Wizard
C E L E B R A T I N G 3 0 Y E A R S O F M Y O W N C R E A T I V E S E R V I C E S C O M P A N I E S
T H I S I S . . .
• NOT a Silver Bullet
• NOT a Get Rich Quick Formula
• NOT One Size Fits All
M A N I P U L A T I V E H U C K S T E R S N E E D N O T A P P L Y . ; - )
L E S S T H A N 2 0 Y E A R S !
E X P O N E N T I A L L Y A C C E L E R A T I N G
M E G A T R E N D S
I M A G E C O U R T E S Y O F S O F T C O N . P H
D I F F E R E N T I A T E
O L D M A R K E T I N G F R O M
N E W M A R K E T I N G
O L D V S N E W
Intrusive Push
One-to-Many
Manipulative Selling
Attractive Pull
Many-to-Many
Relationship Building
New Marketing
“ T A L K I N ’ A B O U T A R E V O L U T I O N ”
Old Marketing
L E A D W I T H V A L U E .
C O M M U N I C A T E W I T H
H E A R T N O T H Y P E .
“ T H I S M O D E R N V E R S I O N
O F T H E I N T E R N E T
( S O C I A L M E D I A ) J U S T
M A D E E V E R Y T H I N G
M O R E H U M A N   —
A N D W A Y D I F F I C U L T
A T T H E S A M E T I M E . ”
— G A R Y V A YN E R C H U K
E A R N E D M E D I A
“Permission marketing is the
privilege (not the right)
of delivering anticipated,
personal and relevant
messages to people
who actually want to get them.”
— Seth Godin
R E L A T I O N S H I P S & A U T H E N T I C C O N N E C T I O N S
T A K E T I M E & A R E A P R O C E S S / J O U R N E Y .
“ A C T I V A T E Y O U R F A N S .
D O N ’ T J U S T C O L L E C T T H E M
L I K E B A S E B A L L C A R D S . ”
— J A Y B A E R
Beyond the
A V O I D “ V A N I T Y M E T R I C S . ”
M E A S U R E C O N V E R S I O N S & E N G A G E M E N T .
T H E R E I S A “ T H E R E ” T H E R E .
S T E P P I N G U P T O
E A S E , F U N & A U T H E N T I C I T Y
F O R M O R E E F F E C T I V E &
E N J O Y A B L E
M A R K E T I N G
J O N L E L A N D
P R E S I D E N T & C R E A T I V E D I R E C T O R , C O M B R I D G E S . C O M
This entire presentation is
© 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.
E A S E , F U N &
A U T H E N T I C I T Y C O M E
F R O M G O O D
S T O R Y - T E L L I N G
• Know Your Value
• Identify Your Audience
• Connect to Shared Pain
• Align Against the “Enemy”
• Take Risks
• Be Emotional/Vulnerable
• Leverage Oxytocin
Actor, Jim Carrey at
Maharishi University
T H E E A S E O F T H E
M I N I - L A U N C H E S
Small Incremental Steps:
experiments, tests & trials that
allow you to learn while
enjoying the journey
B E W A R E T H E E N E M I E S O F
O V E R W H E L M &
H Y P E R - P E R F O R M A N C E
F U N , P L A Y & E N T H U S I A S M M A K E T H E
J O U R N E Y M O R E E N J O Y A B L E
– E M E R S O N
“Nothing great can be accomplished
without enthusiasm.”
L E V E R A G E “ T H E V I S U A L W E B ”
A U T H E N T I C I T Y I S A P R A C T I C E , A
P R O C E S S & A C H O I C E
T H A N K Y O U !
ComBridges.com
(free newsletter & blog)

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Ease, Fun and Authenticity: Keys to More Effective & Enjoyable Marketing

  • 1. S T E P P I N G U P T O E A S E , F U N & A U T H E N T I C I T Y F O R M O R E E F F E C T I V E & E N J O Y A B L E M A R K E T I N G J O N L E L A N D P R E S I D E N T & C R E A T I V E D I R E C T O R , C O M B R I D G E S . C O M This entire presentation is © 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc. All Rights Reserved.
  • 2. N E W M E D I A & M E 70’s: Narrowcast Radio Network 80’s: Cable TV Pioneer 90’s: Digital Video Evangelist Internet Marketing Wizard C E L E B R A T I N G 3 0 Y E A R S O F M Y O W N C R E A T I V E S E R V I C E S C O M P A N I E S
  • 3. T H I S I S . . . • NOT a Silver Bullet • NOT a Get Rich Quick Formula • NOT One Size Fits All M A N I P U L A T I V E H U C K S T E R S N E E D N O T A P P L Y . ; - )
  • 4. L E S S T H A N 2 0 Y E A R S !
  • 5. E X P O N E N T I A L L Y A C C E L E R A T I N G M E G A T R E N D S I M A G E C O U R T E S Y O F S O F T C O N . P H
  • 6.
  • 7. D I F F E R E N T I A T E O L D M A R K E T I N G F R O M N E W M A R K E T I N G
  • 8. O L D V S N E W Intrusive Push One-to-Many Manipulative Selling Attractive Pull Many-to-Many Relationship Building New Marketing “ T A L K I N ’ A B O U T A R E V O L U T I O N ” Old Marketing
  • 9. L E A D W I T H V A L U E . C O M M U N I C A T E W I T H H E A R T N O T H Y P E .
  • 10. “ T H I S M O D E R N V E R S I O N O F T H E I N T E R N E T ( S O C I A L M E D I A ) J U S T M A D E E V E R Y T H I N G M O R E H U M A N   — A N D W A Y D I F F I C U L T A T T H E S A M E T I M E . ” — G A R Y V A YN E R C H U K
  • 11. E A R N E D M E D I A “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” — Seth Godin
  • 12. R E L A T I O N S H I P S & A U T H E N T I C C O N N E C T I O N S T A K E T I M E & A R E A P R O C E S S / J O U R N E Y .
  • 13. “ A C T I V A T E Y O U R F A N S . D O N ’ T J U S T C O L L E C T T H E M L I K E B A S E B A L L C A R D S . ” — J A Y B A E R Beyond the A V O I D “ V A N I T Y M E T R I C S . ” M E A S U R E C O N V E R S I O N S & E N G A G E M E N T . T H E R E I S A “ T H E R E ” T H E R E .
  • 14. S T E P P I N G U P T O E A S E , F U N & A U T H E N T I C I T Y F O R M O R E E F F E C T I V E & E N J O Y A B L E M A R K E T I N G J O N L E L A N D P R E S I D E N T & C R E A T I V E D I R E C T O R , C O M B R I D G E S . C O M This entire presentation is © 2014 Jon Leland, ComBridges & Laxmi’s Media, Inc. All Rights Reserved.
  • 15. E A S E , F U N & A U T H E N T I C I T Y C O M E F R O M G O O D S T O R Y - T E L L I N G • Know Your Value • Identify Your Audience • Connect to Shared Pain • Align Against the “Enemy” • Take Risks • Be Emotional/Vulnerable • Leverage Oxytocin Actor, Jim Carrey at Maharishi University
  • 16.
  • 17. T H E E A S E O F T H E M I N I - L A U N C H E S Small Incremental Steps: experiments, tests & trials that allow you to learn while enjoying the journey B E W A R E T H E E N E M I E S O F O V E R W H E L M & H Y P E R - P E R F O R M A N C E
  • 18. F U N , P L A Y & E N T H U S I A S M M A K E T H E J O U R N E Y M O R E E N J O Y A B L E
  • 19. – E M E R S O N “Nothing great can be accomplished without enthusiasm.”
  • 20. L E V E R A G E “ T H E V I S U A L W E B ”
  • 21. A U T H E N T I C I T Y I S A P R A C T I C E , A P R O C E S S & A C H O I C E
  • 22.
  • 23.
  • 24. T H A N K Y O U ! ComBridges.com (free newsletter & blog)