1. Is Your SEO Company Going to Get You
Blacklisted on Google
©2009, Oracle Digital

2. Companies that choose to work with SEO companies understand the importance of a
solid online strategy. By getting expert help, you could dominate the search engines for
your niche and get a steady stream of targeted traffic. But when you work with
someone that has a direct impact on how your company is perceived online by
customers, you have to put a lot of trust into that organisation. Don’t trust blindly. Do
your due diligence and ask plenty of questions. Here’s why:
JC Penney – Penalised for their SEO Company’s Actions!
Did you hear about JC Penney’s recent
problems due to black hat SEO techniques
used by their SEO provider? Of course the
executives at JC Penney sacked their SEO
company but the damage could take time to
smooth over.
How you appear to customers and prospects
is vital. But it is just as important to make
the right impression on search engines.
Search engines are responsible for driving
the vast majority of your website’s traffic
your way. Not making enough of an impact
on them will probably mean that you won’t
get much traffic. But appear to be using
unethical or black hat search engine optimisation tactics and you’ll get noticed and face
the potential consequences of losing points and maybe even getting blacklisted
altogether.
Recently, when US retail giant JC Penney suffered a Google ‘slap’ as a result of black
hat SEO practises that their SEO company was using, they lost SEO rankings and
credibility. It could take time for them to regain their foothold and it could also hurt
their reputation with customers. Some consumers frown on anything deemed unethical
— even what some say is harmless linking strategies. Understanding SEO rules and
guidelines is important.
When choosing your SEO company, ask them about their strategies. Look for a
company that uses above board practises to help you gain traffic and top spot on
Google, Yahoo, Bing, and other search engines.
Do you already have an SEO company you’re dealing with? Are they transparent about
their techniques? Are you assured that only white hat techniques are being used to help
you gain a competitive advantage?
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3. Sure, some sneaky techniques could pay off in the short term but in the long run,
Google and the other major search engines continually adjust their algorithms so that
quality will rise, like cream, to the top. By working with an ethical and transparent
SEO company that continually works to help you naturally rise to the top, you’ll reach
the pinnacle of online success with the ability to maintain that success and with your
reputation intact.
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