1.
Jon Harmer
LEAN
Product Management

2.
Product Management
Delivering measurable business results
through innovative product solutions that meet
both market needs and company goals

3.
PROBLEM?
What is your

4.
Your solution may not resonate with
customers
Requirements can change quickly in
your market
Many assumptions have to be made
early on for BUFD
Current BUFD (Big Up Front Design)
process slows innovation

5.
CHANGE
We need to
how we do things

6.
PRODUCT MANAGEMENT MISSION:
Own and manage the full suite of products
Roadmap
Pricing
Positioning,
Messaging

7.
BASED ON INDUSTRY BEST PRACTICES

8.
YOU DON’T HAVE TO BE SMALL TO DO THIS

9.
Velocity Vision Valida.on
Lean Product Management

10.
1 2 3
VISION VALIDATION VELOCITY

11.
1
Part 1
VISION

12.
IS THERE A PROBLEM WORTH SOLVING
Can you build (or offer) a
solution for that problem?Would they buy it from you?
If there was a solution, would
enough of them buy it?
Do your customers recognize
that they have the problem you
want to solve?

13.
QUESTION
The answer to your
is not inside the building*
*well – kinda

14.
PHILOSOPHY
Listen to your customers (both
internal and external) and
profitably offer innovative
products that solve their problems
at prices they are willing to pay

15.
Minimum Viable
Products built by deep
pocketed companies
Crappy products no one
wants to use Quick, useful products.
Good for us to build to test
our hypotheses

16.
MVP was a video and
signup page describing
what the product would
become
MVP was website where
they sourced shoes from
the local shoe store

17.
COMMUNICATE VISION

18.
2
Part 2
VALIDATE

19.
Product
Management
Product
Development

20.
BUILDING THE RIGHT PRODUCTS

21.
is better than perfect
DONE

22.
is better than perfect
DONE
You can start learning
and iterating sooner

23.
TEST YOUR ASSUMPTIONS

24.
DATA DRIVEN DECISION MAKING

25.
Value
Risk
Value
Time
Value
Risk
Value
Time
Traditional Product
Management
Lean Product
Management
Adapted from Waterfall vs Agile development

26.
PRODUCT/MARKET FIT

27.
PRODUCT/MARKET FIT
Noteverythingwillbeawinner–iterateandpivotyour
waytoProduct/MarketFit

28.
3
Part 3
VELOCITY

29.
SCALE PROCESS

30.
GROW GEOGRAPHICALLY

31.
END OF LIFE

32.
1 2 3
VISION VALIDATION VELOCITY
• Problem
• MVP
• Communicate
• Build
• Measure
• Learn
• Scale
• Grow
• EOL

33.
What is different this time?
How are we going to enable the company to do this?
How can you implement these some of these changes
in your org?

34.
JON HARMER
https://www.linkedin.com/in/jonharmer
@JHARMER