This document outlines an approach called Lean Product Management that focuses on delivering products customers want through a iterative process of vision, validation, and velocity. It advocates starting with understanding customer problems, developing minimum viable products to test assumptions, and using data-driven decisions to rapidly iterate products toward market fit. Rather than big upfront design, it emphasizes building the right products through continuous learning, scaling what works, and pivoting or ending projects that do not meet customer needs or provide business value. The goal is to innovate faster through a validated process that can be applied regardless of company size.

1. Jon Harmer
LEAN
Product Management

2. Product Management
Delivering measurable business results
through innovative product solutions that meet
both market needs and company goals

3. PROBLEM?
What is your

4. Your solution may not resonate with
customers
Requirements can change quickly in
your market
Many assumptions have to be made
early on for BUFD
Current BUFD (Big Up Front Design)
process slows innovation

5. CHANGE
We need to
how we do things

6. PRODUCT MANAGEMENT MISSION:
Own and manage the full suite of products
Roadmap
Pricing
Positioning,
Messaging

7. BASED ON INDUSTRY BEST PRACTICES

8. YOU DON’T HAVE TO BE SMALL TO DO THIS

10. Velocity Vision Valida.on
Lean Product Management

11. 1 2 3
VISION VALIDATION VELOCITY

12. 1
Part 1
VISION

14. IS THERE A PROBLEM WORTH SOLVING
Can you build (or offer) a
solution for that problem?Would they buy it from you?
If there was a solution, would
enough of them buy it?
Do your customers recognize
that they have the problem you
want to solve?

15. QUESTION
The answer to your
is not inside the building*
*well – kinda

16. PHILOSOPHY
Listen to your customers (both
internal and external) and
profitably offer innovative
products that solve their problems
at prices they are willing to pay

18. Minimum Viable
Products built by deep
pocketed companies
Crappy products no one
wants to use Quick, useful products.
Good for us to build to test
our hypotheses

21. MVP was a video and
signup page describing
what the product would
become
MVP was website where
they sourced shoes from
the local shoe store

22. COMMUNICATE VISION

23. 2
Part 2
VALIDATE

24. Product
Management
Product
Development

25. BUILDING THE RIGHT PRODUCTS

27. is better than perfect
DONE

28. is better than perfect
DONE
You can start learning
and iterating sooner

29. TEST YOUR ASSUMPTIONS

30. DATA DRIVEN DECISION MAKING

31. Value
Risk
Value
Time
Value
Risk
Value
Time
Traditional Product
Management
Lean Product
Management
Adapted from Waterfall vs Agile development

32. PRODUCT/MARKET FIT

33. PRODUCT/MARKET FIT
Noteverythingwillbeawinner–iterateandpivotyour
waytoProduct/MarketFit

34. 3
Part 3
VELOCITY

35. SCALE PROCESS

36. GROW GEOGRAPHICALLY

37. END OF LIFE

38. 1 2 3
VISION VALIDATION VELOCITY
• Problem
• MVP
• Communicate
• Build
• Measure
• Learn
• Scale
• Grow
• EOL

40. What is different this time?
How are we going to enable the company to do this?
How can you implement these some of these changes
in your org?

41. JON HARMER
https://www.linkedin.com/in/jonharmer
@JHARMER