2. ADINFLUENT X CONNECT
THE VISION
THE TEAM
To revolutionize the world of advertising, one conversation at
a time.
A d I n fl u e n t w a s d e v e l o p e d b y a g r o u p o f v i s i o n a r i e s i n
c o n j u n c t i o n w i t h E F G : : E n t e r t a i n m e n t F u s i o n G ro u p , a n
i n t e r n a t i o n a l m a r k e t i n g a g e n c y a n d a p i o n e e r i n t h e
micro-endorsement space. EFG is an industry leader and a
p i o n e e r i n t h e c e l e b r i t y m i c r o - p r o c u r e m e n t s p a c e .
H e a d q u a r t e r e d i n L o s A n g e l e s , E F G h a s c o n n e c t e d
celebrities with brands for micro procurement campaigns
since 2001 and has built a reputation for its vast connections
both in the United States and internationally with today's
largest and best known celebrities, companies and brands.
A d i n fl u e n t m o b i l i z e s a r m i e s o f i n fl u e n c e r s , b l o g g e r s a n d
trendsetters in the Philippines. By educating our influencers,
b l o g g e r s a n d t r e n d s e t t e r s a n d g i v i n g t h e m i n t e r e s t i n g
branded content to share, we shape the conversation, never
force it. The resulting posts, content and chatter is natural,
organic and persuasive - and the reach of influencers means
the impact is huge.
Connect Agencie is a 360 below-the-line ad agency that
provides PR campaigns and events planning services. We
m a x i m i z e t h e p o w e r o f s o c i a l m e d i a u s i n g a s y s t e m a t i c
process and connections to key people of influence.
3. consumer lifestyle, fashion & beauty, corporate, events,
talent, buzz and training
PUBLIC RELATIONS
ENTERTAINMENT MARKETING
brand integration, product placement, strategic partnerships,
integrated marketing and consumer facing marketing
CELEBRITY RELATIONS
talent procurement, ceberity relations & outreach, celebrity
endorsement and influencer seeding
EVENTS
event creation, event marketing, event sponsorships,
product launches & product integration
CREATIVE STUDIO
brand creation & identity, creative design, content creation, traditional
& online advertising, social media marketing and mobile marketing
CONCEPT IS KEY • CREATIVITY IS PARAMOUNT
EXECUTION IS EVERYTHING • RESULTS ARE GUARANTEED
ADINFLUENT X CONNECT
THE
SERVICES
THE
PHILOSOPHY
4. THE
CHALLENGE
ADINFLUENT X CONNECT
?
NEWS
over social media
BRANDS STRUGGLE TO BUILD AWARENESS
INSUFFICIENT TRACKING
for campaigns over traditional
media platforms
BRANDS HAVE A HARD TIME
targeting the right demographics and
psychographics
?
?
? ? ? ??
?
5. of campaign
Targeting
WE ARE THE
SOLUTION
ADINFLUENT X CONNECT
to marketing your brand through the use of
interactive platforms and channels
over social media space
SYNERGISTIC APPROACH
CREATING & SHAPING CONVERSATION
REAL TIME TRACKING
SPECIFIC DEMOGRAPHIC
6. SELECT PUBLISHERS
CREATE CAMPAIGN
01
PUBLISHERS APPROVAL
PUBLISH CAMPAIGN
TRACK PERFORMANCE
02
03
04
05
Adinfluent helps you
target your audience
by working with the
r i g h t i n fl u e n c e r s ,
c r e a t e a u t h e n t i c
c o p y, a n d c h o o s e
the best time to flight
the campaign.
SEEDING
PROCESS
ADINFLUENT X CONNECT
OK!
7. THE MARKET
BEHAVIOR
@5
ADINFLUENT X CONNECT
INTERACTIVELY COMMUNICATING WITH PEOPLE
PHILIPPINES’ SOCIAL BEHAVIOR
1st
INFORMATION SEARCH2nd
VISIT SOCIAL NETWORKING SITES3rd
DOWNLOADING/UPLOADING CONTENT
4th
GENERAL BROWSING5th
ONLINE GAMING6th
USING SEARCH ENGINES7th
CONTENT CONSUMPTION8th
(e.g. email, chat, game)
(e.g. video, music etc)
8. Exponential Growth of
Social Media
SOCIAL MEDIA STATISTICS
HOURS SPENT PHOTOS UPLOADED ARE SOLD THAN PEOPLE
ARE BORN
20M 17M 22M
864T 35M+172M 40M
22M
294B
2M
APPS
VISITS A
DAY
VISITS A
DAY
HOURS OF
TV & MOVIES
WATCHED
HOURS OF
VIDEO
UPLOADED
DOWNLOADEDVISITS A
DAY
VISITS A
DAY
VISITS A
DAY
EMAILS
ARE SENT
BLOG POSTS
WRITTEN
4.7M 250M MORE IPHONES
WHY NOW?
ADINFLUENT X CONNECT
9. THE VALUE
WE CREATE
WE ARE INCREASING
BRAND VISIBILTY BY
EFFECTIVELY
CONNECTING YOUR
BRAND TO YOUR
TARGET MARKET OVER
INTERACTIVE PLATFORMS
ADINFLUENT X CONNECT
10. #PACQUIAOPOSITIVE
STATS
DAILY IMPRESSION
#pacquiaopostive trended within the 1st hour of airing
12
5,272,081
PUBLISHERS PARTICIPATED
IMPRESSIONS FROM
RETWEETS
IMPRESSIONS FROM
MENTIONS
OTHER CELEBRITIES
RETWEETED
FOLLOWERS REACHED
1,801
CONTRIBUTORS
4.9M
4.9M
41+
SUCCESS
STORIES
ADINFLUENT X CONNECT
The campaign's mission was to
promote Sting Energy drinks'
PowerPacq with Manny Pacquiao as
the brand ambassador. The issue of
Manny Pacquiao's controversial history
of allegedly using steroids was hinted
online by 12 celebrities by using the
hashtag #PacquiaoPositive. The
hashtag trended within the first hour
and continued to do in the next 3 days
due to the millions of personalities from
all over the world contributing to the
buzz. For the first time in history,
Pepsico, the owner of Sting Energy
Drinks, sold 24,000,000 cases of Sting
in the span of a month, all due to the
successful Sting PowerPacq drinks.
12. We will make sure your brand is trending
in the right direction by facilitating natural
conversations between the brand and the
market.
Business are shifting to digital age.
WHAT’S THE
FUTURE?
ADINFLUENT X CONNECT
14. ADINFLUENT X CONNECT
An Online Community of Celebrities, VIPs and Tastemakers that curate and promote their
favorite products from the Philippines.
Adinfluent already has changed the way celebrities endorse products online and has become
the largest and most powerful online and in stream network of celebrities in the Philippines.
Celebrities are the forefront of all trends; they create them, build them and often the go to
source for that’s hot and not.
Brands have yet to find a low cost solution and effective way to market their products online
while building brand awareness.
There is an incredible opportunity to monetize and engage their online audience.
We will enable celebrities to curate a collection of their favorite products from around the
world/PI, and offer them to their fans at discounted prices; creating unique shopping
experience.
Subscription Service
•Members have an option to subscribe and become a VIP member by paying PHP49 monthly
and receive “must have” item of the month that is exclusive to VIP members
•Each item is accompanied with exclusive content from the celebrity.
•VIP access to sales before they go live.
CONSUMER
DEMAND
BRAND PROBLEM
CELEBRITY
OPPORTUNITY
WHAT WE DO
AND HOW
