Jon Ingham's presentation on using social media for competitive advantage at the Social Media in Business conference, #SMiB09, held in London on 23 October 2009.

1. Using Social Media for
Competitive Advantage
Jon Ingham
Social Advantage

2. • Intangible Value
Strategy Map
• Value Triangle
• Social and Relational
Capital
• Capability to
Organisational
Processes

3. th s es
ro
w es
G oc
& Pr
n g s s er ce
r ni i ne t om an
Le a
B us us Fin
C

4. th s es
ro
w es
G oc
& Pr
n g s s er ce
r ni i ne t om an
Le a
B us us Fin
C
es
ss
ce ct
ro
P pa
n t tion Im
e
is
a
ility ss
tm
an ab ne
ve
s si
In O
rg
C ap Bu

6. Value for
Money

7. Adding
Value

8. Creating
Value

9. Enterprise 2.0?
es
ss
ce
P ro
tion
sa
ni
r ga
O

11. Social Business?
es
ss
ce ct
P ro pa
on Im
ti ss
sa ne
ni si
r ga u
O B

13. Competitive Society?
es
ss
ce
ro ct
P pa
on Im
ti ity ss
sa il
ni b ne
r ga a pa usi
O C B

15. Fin
Phy anc
sica ial
l cap capi
ital tal
Cust
ome
r cap
Know
ledge ital
capita
l
Human capital
Org anisatio
i al capital
Soc ital
c ap
nal
atio
nal Ca
nis
O rga
pability

16. ct
pa
Im
i lity ss
b ne
a pa u si
C B

17. es
ss
ce
P ro
tion
a ility
is
n ab
r ga ap
O C

18. Marketing
PR
HR
Facilities Design
Organisation
Communication Development
Leadership
Social media
Management

19. Jon Ingham
Executive Consultant
Strategic Dynamics Consultancy Services
Social Advantage
http://blog.social-advantage.com
@joningham
jon.ingham@social-advantage.com
+44 (0) 7904 185 134