SlideShare une entreprise Scribd logo
1  sur  49
Télécharger pour lire hors ligne
1
MAKE LOVE, NOT WAR
The marriage between content creators and designers.
2
#LOVENOTWAR
@CROCSTAR
@JONKOHRS
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
3
1 2 3
4 5 6
WHO ARE WE?
Ou s o and how we ame
o be he e w h ou oda .
AGENDA
You’ e o n o sha e ou
deepes da es se e s.
GET IN TOUCH
ues ons and d a o ue.
BACKGROUND
Wh sh n s a e a ood
ana o o ea e eams.
WRAPPING UP
Ou na hou h s
be o e we w ap.
THE 3 R’S
Re e , e a e and
es u u e a on .
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
4
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
1
WHO ARE WE?
Our story and how we came
to be here with you today.
5
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
A BRIT
6
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
A YANK
7
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
LET’S GIVE SOME HIGH FIVES
8
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
2
BACKGROUND
Our ‘aha’ moment and why shrinks
are a good analog for creative teams.
9
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
THE WAR INSIDE
10
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
HOW DO SHRINKS DO IT?
11
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
UNTANGLE OUR THINKING
12
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
GET OUR COGS TURNING
13
1. In e a e
2. H h s u u ed
3. T me based
4. Goa o en ed
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
Why the experience of therapy works for digital teams.
TENETS OF TEAM THERAPY
14
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
FIND THE LOVE
15
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
HAPPY TEAMS = HAPPY PRODUCTS
16
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
UNHAPPY TEAMS = UNHAPPY PRODUCTS
17
1. Es a a on
2. In a da on
3. Ne a e n e p e a ons
4. W hd awa a o dan e
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
The slippery slope to digital divorce in teams.
THE CONFLICT CADENCE
18
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
DIGITAL DIVORCE HURTS
19
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
3
AGENDA SHIZZLE
What we’re talking about
(with shizzle at the end).
20
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
REFLECT
21
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
RELATE
22
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
RESTRUCTURE
23
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
4A
REFLECT
Reflect on a conflict
and how you would act.
24
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
CONFIRMATION BIAS
25
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
FORWARD TELESCOPING
26
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
ASSUMED SIMILARITY
27
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
THE SELFIE EFFECT
28
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
MORE HAND RAISING
29
The ea e eam has us had a b mee n w h a en and he e s
a s o eedba and amends. F na s no o he p o e s due n
a wee and he p o e mana e has se h ee da s o he w e s and
des ne s o ma e a he han es. Th ee da s a e , wa s b ew n :
ne he pa has spo en o ea h o he . The des ne e ea ed o he
s ud o and has ba e been seen s n e. The w e has been seen pa n
a ound he o e oo n wo ed. Ema s a e n a ound and han es
a e be n made - bu none seem o be qu e wha he en as ed o .
The p o e mana e s a s ea n ou abou s ope eep and m ssed
dead nes.
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
CONFLICT A
30
I ’s a new p o e -o mee n . E e one’s he e: he des ne s,
de e ope s and w e s. The ead s a w e . The ha e a en ha e,
a ead assemb ed a he ma e a s and sen hem ou p o o h s
mee n . The eam on has 30 m nu es o o h ou h he spe a ons
as e e one’s a enda s a e n ed b boo ed up. When as ed o
ques ons, he des ne pu s ou some o d des ns and sa s he w
wo pe e . The w e doesn’ unde s and whe e h s s om n om
- ’s supposed o be a b and new p o e w h esh on en d n
he des n. Peop e a e e n n eas n us a ed. I ’s on he
s a o he p o e , e a ead he e a e ossed w es.
Wa s b ew n .
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
CONFLICT B
31
1. D s uss ou on
2. P a s de
3. G ab ou s no es
4. Wha do ou h n / ee /do?
7 m nu es
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
ACTIVITY REMINDER
Here’s what we need you to do again.
32
4B
RELATE
Compare your thoughts
to others in your team.
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
33
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
WE HAVE THREE BRAIN COGS
34
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
THINKING, FEELING & DOING
35
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
THOSE COGS DRIVE OUR CONNECTIONS
36
1. Labe h n / ee /do
2. Map ou s es
3. Wha pa e ns do ou see?
4. G oup n o us e s
7 m nu es
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
ACTIVITY REMINDER
Here’s what we need you to do again.
37
4C
RESTRUCTURE
Analyze the patterns and
find the common ground.
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
38
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
IT’S NOT ABOUT HOW
39
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
BUT WHO
40
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
STOP PERSONIFYING
41
1. Re ew s no es A s B
2. F nd he d e en es
3. F nd he s m a es
4. P a spo espe son
3 m nu es
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
ACTIVITY REMINDER
Here’s what we need you to do again.
42
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
5
WRAPPING UP
Our final thoughts before we wrap.
43
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
WAS THIS HELPFUL?
44
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
WE HAVE LOTS OF BAGGAGE
45
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
STOP, THEN SOLVE
46
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
GET YOUR COGS SPINNING
47
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
PRACTICE YOUR SKILLS
48
EMAIL US
COGNO@CROCSTAR.COM
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
49
THANK YOU
#LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015

Contenu connexe

Dernier

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 

Dernier (20)

VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 

En vedette

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Make Love Not War: The Marriage Between Content Creators and Designers

  • 1. 1 MAKE LOVE, NOT WAR The marriage between content creators and designers.
  • 2. 2 #LOVENOTWAR @CROCSTAR @JONKOHRS #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
  • 3. 3 1 2 3 4 5 6 WHO ARE WE? Ou s o and how we ame o be he e w h ou oda . AGENDA You’ e o n o sha e ou deepes da es se e s. GET IN TOUCH ues ons and d a o ue. BACKGROUND Wh sh n s a e a ood ana o o ea e eams. WRAPPING UP Ou na hou h s be o e we w ap. THE 3 R’S Re e , e a e and es u u e a on . #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
  • 4. 4 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 1 WHO ARE WE? Our story and how we came to be here with you today.
  • 5. 5 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 A BRIT
  • 6. 6 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 A YANK
  • 7. 7 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 LET’S GIVE SOME HIGH FIVES
  • 8. 8 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 2 BACKGROUND Our ‘aha’ moment and why shrinks are a good analog for creative teams.
  • 9. 9 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 THE WAR INSIDE
  • 10. 10 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 HOW DO SHRINKS DO IT?
  • 11. 11 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 UNTANGLE OUR THINKING
  • 12. 12 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 GET OUR COGS TURNING
  • 13. 13 1. In e a e 2. H h s u u ed 3. T me based 4. Goa o en ed #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 Why the experience of therapy works for digital teams. TENETS OF TEAM THERAPY
  • 14. 14 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 FIND THE LOVE
  • 15. 15 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 HAPPY TEAMS = HAPPY PRODUCTS
  • 16. 16 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 UNHAPPY TEAMS = UNHAPPY PRODUCTS
  • 17. 17 1. Es a a on 2. In a da on 3. Ne a e n e p e a ons 4. W hd awa a o dan e #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 The slippery slope to digital divorce in teams. THE CONFLICT CADENCE
  • 18. 18 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 DIGITAL DIVORCE HURTS
  • 19. 19 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 3 AGENDA SHIZZLE What we’re talking about (with shizzle at the end).
  • 20. 20 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 REFLECT
  • 21. 21 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 RELATE
  • 22. 22 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 RESTRUCTURE
  • 23. 23 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 4A REFLECT Reflect on a conflict and how you would act.
  • 24. 24 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 CONFIRMATION BIAS
  • 25. 25 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 FORWARD TELESCOPING
  • 26. 26 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 ASSUMED SIMILARITY
  • 27. 27 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 THE SELFIE EFFECT
  • 28. 28 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 MORE HAND RAISING
  • 29. 29 The ea e eam has us had a b mee n w h a en and he e s a s o eedba and amends. F na s no o he p o e s due n a wee and he p o e mana e has se h ee da s o he w e s and des ne s o ma e a he han es. Th ee da s a e , wa s b ew n : ne he pa has spo en o ea h o he . The des ne e ea ed o he s ud o and has ba e been seen s n e. The w e has been seen pa n a ound he o e oo n wo ed. Ema s a e n a ound and han es a e be n made - bu none seem o be qu e wha he en as ed o . The p o e mana e s a s ea n ou abou s ope eep and m ssed dead nes. #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 CONFLICT A
  • 30. 30 I ’s a new p o e -o mee n . E e one’s he e: he des ne s, de e ope s and w e s. The ead s a w e . The ha e a en ha e, a ead assemb ed a he ma e a s and sen hem ou p o o h s mee n . The eam on has 30 m nu es o o h ou h he spe a ons as e e one’s a enda s a e n ed b boo ed up. When as ed o ques ons, he des ne pu s ou some o d des ns and sa s he w wo pe e . The w e doesn’ unde s and whe e h s s om n om - ’s supposed o be a b and new p o e w h esh on en d n he des n. Peop e a e e n n eas n us a ed. I ’s on he s a o he p o e , e a ead he e a e ossed w es. Wa s b ew n . #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 CONFLICT B
  • 31. 31 1. D s uss ou on 2. P a s de 3. G ab ou s no es 4. Wha do ou h n / ee /do? 7 m nu es #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 ACTIVITY REMINDER Here’s what we need you to do again.
  • 32. 32 4B RELATE Compare your thoughts to others in your team. #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
  • 33. 33 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 WE HAVE THREE BRAIN COGS
  • 34. 34 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 THINKING, FEELING & DOING
  • 35. 35 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 THOSE COGS DRIVE OUR CONNECTIONS
  • 36. 36 1. Labe h n / ee /do 2. Map ou s es 3. Wha pa e ns do ou see? 4. G oup n o us e s 7 m nu es #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 ACTIVITY REMINDER Here’s what we need you to do again.
  • 37. 37 4C RESTRUCTURE Analyze the patterns and find the common ground. #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
  • 38. 38 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 IT’S NOT ABOUT HOW
  • 39. 39 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 BUT WHO
  • 40. 40 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 STOP PERSONIFYING
  • 41. 41 1. Re ew s no es A s B 2. F nd he d e en es 3. F nd he s m a es 4. P a spo espe son 3 m nu es #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 ACTIVITY REMINDER Here’s what we need you to do again.
  • 42. 42 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 5 WRAPPING UP Our final thoughts before we wrap.
  • 43. 43 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 WAS THIS HELPFUL?
  • 44. 44 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 WE HAVE LOTS OF BAGGAGE
  • 45. 45 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 STOP, THEN SOLVE
  • 46. 46 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 GET YOUR COGS SPINNING
  • 47. 47 #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015 PRACTICE YOUR SKILLS
  • 48. 48 EMAIL US COGNO@CROCSTAR.COM #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015
  • 49. 49 THANK YOU #LOVENOTWAR | @RICHMONDUX | THE DEPOT (VCU), 814 W BROAD STREET, RICHMOND, VIRGINIA | JUNE 17, 2015