What does networking mean in business? The ability to network is one of the most crucial skills any entrepreneur can have. How else will you meet the clients and contacts necessary to grow your business? Networking is more than just getting out and meeting people. Networking is a structured plan to get to know people who will do business with you or introduce you to those who will. Networking is a give-and-take process that involves making connections, sharing information, and asking questions. It’s a way of relating to others, not a technique for getting a job or a favor. The more you give, the more you get! Giver´s gain!

1. Networking and business
Kuulu Oy

2. KUULU OY
- Founder Jonna Muurinen,
International business communications, Master of Arts + Digital
marketing specialization
- Co-owner Tuomas Muurinen,
Master of science, Electrical engineering and computer science
- 5 employees
- Social media and Digital marketing campaigns & strategies
- SEO (Search Engine Optimization) & Content creation
- Analytics & Google Adwords
- Trainings, workshops & marketing consultation
- Internet advertising
www.kuulu.fi
KUULU OY, www.kuulu.fi

3. KUULU OY, www.kuulu.fi

4. Networking is the key!
KUULU OY, www.kuulu.fi

5. What are your networks? Write them down!
- Childhood friends
- School friends
- University friends & professors
- Friends through hobbies
- Expat friends from the US
- Colleagues from the US and Latin America
- Colleagues from Finland in all jobs
- Customers served in all jobs
- Mommy friends
- Networks throug the kids – daycare, schools, hobbies
- Other social media pros
- BNI
- NjetworkInn
KUULU OY, www.kuulu.fi

6. KUULU OY, www.kuulu.fi

7. Marketing term
ROI
SoMe term ROR
Return on relationship
KUULU OY, www.kuulu.fi

8. KUULU OY, www.kuulu.fi

9. ROR
Return on Relationship
the value
(both perceived and real) that
will accrue over time through
loyalty, recommendations and
sharing!
KUULU OY, www.kuulu.fi

10. How to begin?
1. Follow interesting people in SoMe.
Hundreds of them!
2. Who do they follow?
3. Search for hashtags (#) in subjects
you’re interested in
4. People who tweet about things you
are interested of, probably follow
people you would enjoy following
as well!
5. Download the social media apps
like Twitter and keep the
notifications on!
KUULU OY, www.kuulu.fi

11. • Twitter is for networking and
conversation
• Engage in conversation with ANYONE
• Journalists, customers, media producers, opinion
leaders, experts of their own field...
• Use hashtags: metadata tag, labeling
word, #
• Where do you operate?
• What do you do?
• What is your network?
• Who do you do business with?
• Let people know the hashtags YOU use!
#Oulu #Marketing #SocialMedia #Technology
#Digital #Kuulu #Finland #BNI #Entrepreneur
KUULU OY, www.kuulu.fi

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14. Visibility = They need to know WHO
you are
Credibility = They need to know
WHAT you do, and WHY
you are good at it
Profitability = They need to trust you
enough to do business
with you
KUULU OY, www.kuulu.fi

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18. Network Wisely!
KUULU OY, www.kuulu.fi

19. Facebook 2,3M
(33,7y., F 52%, M 46%)
YouTube 2,3M
LinkedIn 600 000
Twitter 500 000
Instagram 290 000
Pinterest 100 000
Foursquare 80 000
G+ 47 600
Social Media usage
In Finland
KUULU OY, www.kuulu.fi

20. Purchase Decision is based on Earned Media
54
70
70
69
90
Friends' opinions
Customer reviews
online
Company websites
Printed media
Email marketing
KUULU OY, www.kuulu.fi

21. B2B Channel
- Network
- Share your own
expertise
- Search for
potential clients
- Let people know
about your
company
KUULU OY, www.kuulu.fi - Advertise

22. LET’S NETWORK!
Questions?
www.kuulu.fi / @KuuluFi
@JonnaMuurinen
@arvuuttelija
@Iila
@tuomasmuu
KUULU OY, www.kuulu.fi