1. For a copy of this presentation visit Linkedin.com/in/jonniejensen Blogging For Business Success Jonnie Jensen Digital Coach Twitter @jonniejensen jonniejensen@tobesocial.com

2. Is anyone there? Blogging – the truth They say.…. It’s hard work It takes commitment You wont know what to write about No one else will want to write it No one will read it You’ve got better things to do You will get bored of it It can be all of these things…unless you get it right

3. It’s New Marketing Content shared and referenced by others

4. Improve your search results Creates social media collateral Build your online profile and reputation Focuses you on your customers needs Pulls prospects to you Revitalise senior staff Empower junior staff It’s your hardest working sales person The marketing benefits last forever It’s free Why blogging is good for business?

5. Increase your search rankings On site SEO Blog structure is optimised for search engines Fresh Content Search engines look for fresh content. Keyword rich Its topical everyday subjects that people are searching for Off site SEO Creates reasons to link back to your site (back links) Content is shared and referenced on social media Reason to write comments and replies on blogs, forums and articles Utilise directories and bookmark services NOTE: always use good Anchor Text Click here is bad anchor text Internet marketing tips is good anchor text

6. Why should I listen to you? What value can you add? Can you tell me something I don’t know? How can you make my job easier? Can you make my business more successful? Can you make decisions for me? Don’t just sell Don’t just talk about you Decide what type of blog you’ll be See The 25 Basic Styles of Blogging ... And When To Use Each One What are you talking about? Image ref: http://wallpaper.us.com/DesktopWallpapers/160/Discussion/1600/1200/

7. Blogging strategy Find out what your audience wants Find out what is already popular Find out what people search for and need Monitor social media Create overall theme “Your Manifesto” Be controversial / Challenge conventions Be topical Define set content topics (categories) If its successful carry on, if not change it

8. Getting Started Focus on what you do best Use Wordpress on your own URL blog.yoursite.co.uk or yoursite.com/blog Tell people what to expect content type, frequency, why your doing this, who it’s for Use the news and other peoples content for inspiration Use social media to promote your blog Use your closest contacts to comment on your blog Set your goals and monitor your performance

9. Get Ready Step 3 Knowledge Commentators Skills Industry bodies What’s Hot? Interests Experience What’s an issue? Contacts Journalists Know Yourself Know The Market What do people need? Competitors What can I do? Who do I know? How does this benefit them? Know The Goals Know Your Audience Clients How does this benefit me? Candidates Yours Prospects Theirs Step 4 Step 1 Step 2 Content Creation Listen Engage Share Question Discuss Validate Repeat Step 5 Share Content Creation Process this way….The Content Sharing Why?

10. The Content Magic Trick Aim to create at least one piece of content per week Use Google Reader and RSS feeds to create a news stand Search for popular topics on Twitter.com and socialmention.com Create a team, delegate and share Be creative: one piece of content can create many Interview with an expert can become Article Podcast YouTube Video Twitter discussion Facebook news Delicious bookmark Flickr photo album Slideshare document

11. Using social media for business ...loves social media

13. Create content for audience

14. Publish it on your blog

15. Promote links to your blog content

16. Updates /replies

17. Discussions / in chats

18. Answers

20. Have dialogue with your audience

21. Establish relationships

23. Awareness grows

24. Following grows

26. Measuring Results Define what content gets you results (sales) Use Google analytics on your blog to monitor traffic Check Referring Sites to see who sends you the most traffic Check keywords to see what content brings traffic Keep a list of most popular articles and update them Check exit pages to see what content results in a lead Use URL shortening to track shared links on social media e.g. Bit.ly

27. Keep At It Blogging is a long term strategy Even if no-ones reading it Google will be Value will never be lost Chris Brogan’s – #2 advertising/marketing blogger, average daily traffic 75,000 or more visits – inspiration? “It took me 8 years to get 100 readers.”

28. For a copy of this presentation visit Linkedin.com/in/jonniejensen Blogging For Business Success Jonnie Jensen Digital Coach Twitter @jonniejensen jonniejensen@tobesocial.com