1. MEDIA CONTACT
Kelly Wood
PR Representative
kelly@kwprgroup.com
(480) 239-0109
FOR IMMEDIATE RELEASE
LG SURFACES ANNOUNCES “LG BEYOND” 2009 STUDENT DESIGN CHALLENGE
Students at top North American design schools invited to create innovative concepts reflecting balance
Peoria, Ariz. (January 7, 2009) – LG Surfaces, the North American supplier of popular surfacing
products, such as LG HI-MACS® and LG Viatera® announces the LG Beyond 2009 Student Design
Challenge. Joining forces with its counterparts in Europe and Asia, LG Surfaces challenges student
designers at top schools across three continents to conceive of new twists and innovative applications for
LG’s highly-versatile acrylic solid surface product, LG HI-MACS®. Contest winners will have their design
fabricated and will travel to Milan, Italy in April of 2009 to exhibit their finished piece during Design Week
in Zona Tortona.
Students must conceptualize their submission, specifying material and color from among three of LG’s
solid surface product lines: LG HI-MACS®; the eco-friendly LG EDEN® collection; or the colorful new LG
Spectrum® line. The theme of the North American leg of the contest is Balance. To qualify, concepts
must reflect the theme and be suitable for commercial design applications in industries such as retail,
hospitality and dining, offices, banking, healthcare and education.
“The design contest gives student designers the opportunity to create innovative concepts that capture
the imagination by thinking beyond current LG HI-MACS® applications,” said Mike Tasch, director of
Commercial Marketing for LG Surfaces. “The contest also presents an amazing opportunity for students
to see their work showcased internationally, network within their field, and gain exposure to top design
professionals, media, and consumers.”
In March five finalists will travel all expenses paid, to Atlanta, Ga., for the North American press
conference where three grand prize winners will be selected and announced. The winning designs will
then be fabricated and will shipped to Milan, Italy where they will be exhibited at Zona Tortona’s “That’s
Design!” show. During the trip, the winning student-designers will have the opportunity to network with
other students and design professionals from across the globe and participate in press interviews and
photo opportunities.
Design students from the following schools have been invited to participate in the 2009 contest: Arizona
State University, Auburn University, North Carolina State University, University of Illinois at Urbana
Champaign and California State Polytechnic University-Pomona. Rules and regulations are available on
the competition website, www.lgbeyond.com, where submissions are uploaded. The submission deadline
is 11:59 p.m. on January 24, 2009.
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2. LG Beyond Design Contest │2
Visit www.lgbeyond.com for more information and contest rules.
About LG Surfaces
A subsidiary of the global LG powerhouse known for its innovative and quality products, LG Surfaces
(headquartered in Peoria, Ariz.) offers a wide variety of Solid Surface, Stone, and Eco surfacing
products. Each of these product lines transforms ordinary spaces into attractive and highly-functional
places where day-to-day life takes place. Because LG Surfaces products are low-maintenance, durable,
and don’t harbor bacteria or mold, they are ideal for applications both at home and in a variety of
commercial/public spaces. All LG Surfaces products are backed by a 15-year warranty through an
extensive service network throughout North America. For more information on LG Surfaces product lines,
please visit www.lgsurfaces.com or call (866) 544-6227.
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