East Riding - Twitter for business
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Twitter for businesses, social media how to use twitter effectively.
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East Riding - Twitter for business
- 1. Twitter 101 By Jonny Ross @ER_BusinessNews @jrconsultancy #ERTwitter w: JonnyRoss.com e:jonny.ross@jonnyross.c com tw: @jrconsultancy LinkedIn: /jonnyross
- 2. What we will cover … • An insight into twitter • What is does • How to use it for business • Twitter etiquette • Twitter advertising • Strategy • … all to help you win new business w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 3. Introductions Jonny Ross • Former optician • Ran chain of opticians and ecommerce site • Website, SEO, ecommerce w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 4. What is Twitter? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 5. Welcome to twitter and the size of reach w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 6. How do people use Twitter? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 7. Twitter vs. Email and Facebook w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 8. Why do Twitter users engage with brands? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 9. Twitter stats w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 10. Twitter Phrases MRT # RT Bit.ly @ #ff w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 11. Why use Twitter for business? w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 12. Twitter – The basics of your profile w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 13. Bio & Keywords w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 14. My Feed w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 15. Notifications w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 16. Mentions w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 17. Trending w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 18. Use Lists w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 19. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 20. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross # • Events • Conversation • To appear in search • Relevancy • Twitter hours
- 21. #FF w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 22. Following w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 23. Followers w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 24. Use Direct Message w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 25. How to engage followers w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 26. Twitter Campaigns @Dominos_uk #letsdolunch w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 27. @TescoMobile w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 28. @TheOnion w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 29. @InnocentDrinks w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 30. @JustEatUK w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 31. @JustEatUK w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 32. @JustEatUK w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 33. McDonalds #McDstories w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 34. How to grow followers & # w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 35. #susanalbumparty w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 36. Things to remember about Twitter Campaigns • Content is King • Engage with your audience • Always try and encourage engagement • Create your own personal hashtag • Whatever your response, always act professionally w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 37. It’s all about the content! w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 38. Twitter Adverts w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 39. Using adverts how to drive website clicks w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 40. Promoted Tweets w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 41. Promoted Accounts w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 42. Optimising twitter ads w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 43. Strategy w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 44. Create a content calendar w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 45. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 46. How to manage your Twitter account w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 47. Twitter Tools w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 48. So there you have it, everything you need to know about using Twitter for business • Make the most of profile and header images, incorporate products/services as well as your business logo • Include keywords in your bio description as well as your business website URL and contact information • Include your twitter name wherever possible, on your website, on business cards, on other social media profiles • Vary your content w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 49. Marc Jacobs Tweet Shop w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 50. And I can help you… • Research your keywords • Create and help write a blogs • Train teams or individuals on LinkedIn/Twitter/Facebook/Google Plus • Use LinkedIn for sales targeting …. And of course, SEO/websites! w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
- 51. Challenge Me? Does anyone want to challenge me, does anyone think this is all a load of nonsense? It’s time for questions • For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com • Carry on the conversation with me on twitter @jrconsultancy w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy LinkedIn: /jonnyross
Notes de l'éditeur
- This is strategic business focus social media
- Twitter is a social networking site It is a microblogging site, this means that users can only send tweets that are 140 characters The site allows users to create professional profiles For business use, Twitter allows users to: - include keywords to boost SEO - target and watch followers - ask questions - find their target audience in order to engage with them The site was create in March 2006 There are on average 284 million monthly active users
- https://www.youtube.com/watch?v=Qm_rJWMeqs0
- Targeting customers – who uses Twitter and how do they engage? Twitter users: - Have above average income and education level - Are 3 times more likely to follow brands than Facebook users - Are twice as likely to purchase from a brand than Facebook users
- https://www.youtube.com/watch?v=zr_CwzeZBRI
- So before we begin, here are some Twitter phrases that you will need to know! MRT – Modified Retweet # Hashtag (trending, conferences) Bit.ly – Shortened Link #ff – Follow Friday RT – Retweet @ - mention
- 640+ million users & growing Connect with your customers 790+ million tweets per day 115 million active users per month Increase brand profile, drive traffic to your website, grow your network & grow network
- Need to know who to follow How to find people to follow How to get people to follow you Use tips and tricks such as FF Search for users and if you want to specific use the advanced search tool
- Who is following you
- Richard Maun – social media for students, want to get out, did a hashtag search for jobhunting and found Richard. Tweeted a few times and then said would love his views on our book. DM – contact details. Had hour’s chat. Emailed ideas to work together – he has a radio show, author, and gong to speak Up to me the quality of the targeting of new business – but they are there to be had.
- https://www.youtube.com/watch?v=MR9rQ6pkm2k
- The main way many business use Twitter to connect with their audience is through Twitter campaigns, similar to those carried out on Facebook. Twitter campaigns can be extremely cheap and easy to implement, but need to be well thought out. When it goes right: Dominos #letsdolunch Aim: to get more lunchtime customers How it worked: From 9am-11am on the set day, each time someone tweeted with #letsdolunch hashtag, the price of the Dominos Pepperoni Passion pizza was knocked down by 0.01p. At 11am, they stopped counting tweets and offered the pizza to all their consumers at the reduced price until 3pm that day. Pizza price dropped from £15.99 to £7.74 in 2 hours That's 85,000 tweets with the hashtag #letsdolunch in the space of two hours!
- @tescomobile is well worth a look too. As the name suggests, it’s a separate account set up in relation to Tesco Supermarkets new mobile phone offerings, and as you can see from the screen shot below – they’re definitely on the ball when it comes to a little banter in the name of healthy competition!
- The Onion: ‘America’s Finest News Source’. The Onion isn’t perhaps a business in the traditional sense, in that their ‘product’ is their content, which is free, but they are truly a masterclass in tweets that get retweeted. How do they do it? By creating fresh, unique, shareable content. And lots of it! In turn, their tweets regularly go viral, and so their audience just keeps on growing! What can you learn from The Onion? Content is king. Make sure yours is good enough to be shared!
- Innocent Drinks: What the smoothie making giants don’t know about social media, isn’t worth knowing. Their 165,000+ followers didn’t happen by chance. They’re the result of well thought out strategies that engage, educate and entertain. Their promotional tweets are well and truly balanced out amongst their funny photos, retweets from their followers, charity news and much much more. They are a true masterclass in building a social media network that people want to be a part of, because of its community feel and entertaining content. For a funny picture of a llama to score 131 retweets, and 85 favourites, you definitely need to have an actively engaged audience! What can you learn from Innocent? Engage, Entertain and Educate. Build a community that people want to get involved with and success will surely follow! Take a few notes from these twitter geniuses and you’ll soon be on your way to your own social media success story.
- Takeaway website Just-Eat are another great example of a big brand that really knows how to engage with the little guy. They have set a casual, friendly tone that suits the brand perfectly, and their social media team work hard to reply to many tweets every day, as well as setting up giveaways, competitions and fun little snippets to entertain as well as engage. They’re another great example of a brand creating their own regular hashtags too, from the shamelessly promotional #TakeawayTuesday to the just for fun #WeirdWednesday, they encourage followers to get involved, a key ingredient for successful engagement. In this example you can see they have spotted someone has ordered a takeaway
- Hear they spot someone mentioning them and have a fun reply
- Here they simply notice someone saying they are hungry and jump in saying did you place an order….
- Here is an example of when it goes wrong: McDonalds #McDstories When McDonalds chose to use the dangerously vague hashtag #McDstories as part of a campaign that was meant to draw attention to the brand’s fresh produce, the hashtag was taken over by people sharing McDonalds horror stories. Note: Read more: http://www.businessinsider.com/mcdonalds-twitter-campaign-goes-horribly-wrong-mcdstories-2012-1#ixzz2jj476w88
- https://www.youtube.com/watch?v=iNT_f932bsc
- Content is King Engage with your audience Always try and encourage engagement Create your own personal hashtag Whatever your response, always act professionally
- Images, logos, links, videos Use Twitter as part of your online marketing strategy Use for content from your campaigns/strategies Mentions, hashtags, use @ to tag other users Need to know when to upload content, what content achieves best engagement and what works best for you and your business
- Target by location, keyword, interest, TV shows, Gender Promoted tweets Promoted accounts Lead generation Before you can create a Twitter advert, you need to have three things: The username and password of the account your are going to be creating the advert from. An established and confirmed set of campaign goals. A detailed understanding of your target audience. It is also handy to have a list of keywords to hand that are suitable for your target audience. There are two main types of adverts that you can have on Twitter, promoted accounts and promoted tweets. Promoted tweets = these appear in the timeline of Twitter users that don't already follow you, thus extending the reach of your tweets. Promoted accounts = great for those who want to grow their following. Once you have worked out which type of advert you would like to create, it is time to create your advert, there are two ways to do this; through your Twitter account or through ads.twitter.com.
- https://www.youtube.com/watch?v=6uTanoeI3sE
- Just like before, make sure you are signed into Twitter and then opt to create a new campaign and select 'Promoted Tweets' campaign. Then, select a suitable name for the campaign, remember to make it relevant and memorable so you can easily locate it again. Next you must specify how long you want your campaign to run and when you want it to start. The next step is to specify whom you want to target, again this is where your audience research will play a very key role. You can begin to input some @handles for your campaign and select key interests for users to target. Ensure you pick interests that will be relevant to your target audience! Then, select the location that you are aiming to reach. You also have the ability to target users depending on the device they use to access Twitter. For example, mobile device, computer, iPhone or Android. You then need to select the tweets that you want to promote. You can do this with tweets that you have already sent or you can upload them. There is also the opportunity to upload images, it is often recommended that where suitable, images are used as it has been proven that tweets with images receive much more engagement then those that do not. Finally, you must again set your budget, daily budget and the total bid for each engagement.
- First you need to be logged in to Twitter. Then click on 'Create Campaign' and select 'Promoted Accounts'. Give your campaign an easily identifiable and memorable name so you will be able to access it quickly. Then select the dates you wish your campaign to run - you can leave it continuous or you can specifically choose when you would like your campaign to start/end. This is where your research will come in; you need to specify exactly whom you want to target. You have the ability to select up to 100 handles per campaign and it is often recommended the best campaigns have a minimum of 10 handles. Then you can target audiences through their interests or passions. Twitter will provide you with a list which you can choose from. Again, this is where it is imperative that you have done substantial target market research to be able to effectively set up your campaign. Next, Twitter gives you the chance to select a location that you want to target. You can also input the gender that you want to target, limiting to either Males or Females if suitable. The last step is to set your campaign budget. You need to select a limit for the total budget of the campaign and then select a daily budget - Twitter will never exceed this amount per day. Then you need to enter your bid amount; this is your entry into the Twitter auction, again Twitter will never exceed this amount and usually the more you pay the more times your ad will be shown, thus the more effective your campaign will be!
- https://www.youtube.com/watch?v=0fSLYSMYZrU
- It can be quite overwhelming trying to create a successful Twitter account for your business, however by setting yourself small, achievable goals can help. Before you begin anything, try to sit down and come up with the following. Business and marketing goals – how and where will social media add value? What do we want to achieve? Who are we targeting? What keywords do we need? What image – photos? What experience? How will we measure success? Audience – Are they on Twitter? Key messages & phrases – Defined R.O.I
- Another great way to manage your Twitter account is to organise a content calendar
- http://youtu.be/SgM3wXbuOgw
- With all of the information you have just been given, you may feel that creating your own Twitter account and managing it alongside your other social media platforms is an extremely daunting experience. However there are many websites out there that enable you to manage your different social media accounts. Use sites such as Hootsuite to enable you to manage your different social media accounts.
- With all of the information you have just been given, you may feel that creating your own Twitter account and managing it alongside your other social media platforms is an extremely daunting experience. However there are many websites out there that enable you to manage your different social media accounts. Use sites such as Hootsuite to enable you to manage your different social media accounts.
- So there you have it, everything you need to know about using Twitter for business, follow these top tips to get started! Update your profile photos - try using latest products or services as well as your business logo Include keywords in your bio description as well as your business website URL and contact information Include your twitter name wherever possible, on your website, on business cards, on other social media profiles Vary your content
- https://www.youtube.com/watch?v=s7dV3Qtocuc
- Does anyone want to challenge me, does anyone think this is all a load of nonsense? Feel free to submit questions thoughts to Tri-City For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com Carry on the conversation with me on twitter @jrconsultancy