1. Wordpress SEO by Yoast

2. I’m not an SEO guru.
I’m a mediocre hacker at best.
Please hold questions till the end.


3.  Wikipedia defines SEO as:
◦ “The process of improving the visibility of a website or a web page in
a search engine's "natural" or un-paid ("organic") search results.”
 I always hear that Google loves Wordpress
◦ Seth says, "WordPress uses SEO standards when building HTML tags and
URL's, and the UIX makes it very easy to apply keyword targeting to each
page by mirroring the page text title by default.“
◦ Jon says, “It’s easy and it works.
 First do some “basic” keyword research!
◦ 3-5 site focused keywords
◦ 1 main focused keyword phrase per page/post

4.  Once setup the plugin works in the
background for you
 This plugin makes “On-Page SEO” dummy-
proof.
 2 main parts to this plugin
1. Settings – for site setup
2. On page – for targeted post/page SEO

5.  Dashboard
◦ Tour
◦ Reset
◦ Webmasters
 Titles & Metas
◦ General tab – I usually leave these unchecked
◦ Home tab – manually change these particular pages
◦ Post types, Taxonomies, and Other tabs
 Use defaults to begin with
 Use Help tab when your ready to change
 Social
◦ Add FB, Twitter, and Google+ links to your site
 XML Sitemaps – site’s outline
◦ It will create it for you.
◦ Submit sitemaps on Webmaster tools

6.  Permalinks
◦ Usually leave on defaults
 Internal Links (Breadcrumbs)
◦ Will have to make it work with your theme
 RSS
◦ How your posts show up in RSS feeds
 Import & Export
◦ If your bringing in info from somewhere else
 Edit Files
◦ Robots.txt and htaccess file changes

7.  Traffic Lights - “I need pictures”
◦ Green = Good, Red = bad
 Focus keyword
◦ Use for Page URL as well
 SEO Title and Description
◦ Automatic if setup or manually input
 Snippet Preview
◦ How it will appear on search engines

8.  Page Analysis – SEO for dummies
◦ Tells us exactly what to do to improve post/page
SEO
 Advanced
◦ Defaults are usually ok
 Social
◦ Make unique FB and Google+ descriptions