A range of marketing and sales promotional ideas for brands looking to leverage the 2010 Football World Cup in South Africa

1. WorldWide
Special Risks
2010 Football
World Cup
Promotions

2. Cash Back Incentives –
Football World Cup 2010
How can your customers interest in the 2010
Football World Cup lead to increased sales?
The Football World Cup in South Africa (June 2010) will be a huge opportunity for brands and
retailers, as fans’ purchasing habits are historically boosted before and during a major sports
event. Cash back incentives have been used to great effect in the past by brands looking to
benefit from purchasing trends at such a time.
Offering a full or partial cash-back on a purchase if the home nation wins or over performs is a
great way to ride the wave of the countries expectation and achieve higher sales.
Cash back doesn’t have to be linked to win only. Depending on the realistic aims of the home
nation and the level of budget available you can set cash back triggers from as little as qualifying
out of the group stages or scoring 10 goals in the tournament.
The cost of the fee is linked to the value of each cash back liability, overall sales and the chance
that your trigger will occur. If the team is successful, we refund you for the cost of the cash-back!
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www.worldwidespecialrisks.co.uk | Telephone. 01727 843686

3. Predictors -
Football World Cup 2010
Engage your customer base
before and during the 2010
World Cup with a Predictor
competition.
Predictors can and have been used by a range of
clients to engage existing customers and attract
new ones. Online bookmaker sportingbet.com
used their one million euro predictor, shown right,
in the build up to the Euro 2008.
Customers were invited to predict the results of
the group stages of the tournament to try and
win prizes. The One Million Euro Jackpot created a
fantastic headline and would have been awarded to
anyone predicting all games correctly.
Predictors can work on many different levels, with
a large volume of players predicting numerous
results, or outcomes from the matches, to fewer
finalists attempting far simpler predictions,
www.worldwidespecialrisks.co.uk | Telephone. 01727 843686

5. Scratch Card Promotions –
Football World Cup 2010
Instant win mechanics for retailers,
publishers, brands…
If you are looking for an incentive with some instant appeal, then
maybe a scratch card could ensure a winning promotion. Scratch
cards are a great way to incentivise customers with exciting prizes
and offers.
The example right is a mock up of a Scratch & Score mechanic
that could be tailored for your brand. Customers scratch-off one
defender, one midfielder and one striker. If they can pass the ball
up-field and score a goal by revealing three footballs they win!
To find out what prize has been won they scratch away the cup.
N!
atch
I
L! GET
With a win ratio of 1 in 32 they have the same chance of
GOA
Scr
winning as each of the 32 teams at the 2010 World Cup! Prizes
can vary from your product to electrical goods, holidays, cars even
£1,000,000.
In return for a fixed cost WorldWide take responsibility for & SCORE!
reimbursement of the prizes, provide the scratch cards and advise
on the promotion. 5
9
If you are considering a scratch card mechanic for your promotion
11 o.
fender (n9)
we will provide a tailored proposal free of charge. 4
8 off one de
Scratch e midfielder (no. 6- to
1)
2-5), on striker (no. 10-1win
and one ore a goal and
try and sc
10 a prize! ,
7 e footballs
3 veal thre
If you rea winner! If you ha n
ve
ca
you are ree footballs you al
found thoff the cup to reve
scratch e!
6 your priz
2
www.worldwidespecialrisks.co.uk | Telephone. 01727 843686

6. Kick to Win Promotions –
Football World Cup 2010
Invite customers to test their own soccer skills to win exciting prizes.
Skill based contests such as kick to win a are great way to engage customers in the build up to the 2010 World Cup.
Customers can be encouraged to register for the chance to “Kick for a Million” via various methods including text and web.
The contest can be promoted on-pack, in your publication, on-air, online, wherever your customer interaction occurs.
You then stage a grand final event where finalists can take part in competitions such as;
The Target Kick. As shown bottom left, contestants have to kick the ball through a hole or holes in a target board.
Those successful could win prize up to One Million Pounds.
The Cross Bar Kick. If the finalist hits the cross bar they win! Various formats include two out of three strikes from
the 18-yard line or one kick, one chance from halfway.
If you are interested in a skill based contest for your promotion WorldWide will put together a bespoke proposal,
just give us a call.
www.worldwidespecialrisks.co.uk | Telephone. 01727 843686

7. WorldWide Special Risks -
Contact details
WorldWide Special Risks
Abbey Chambers
11-13 Verulam Road, St Albans,
Herts AL3 4DA England
T. +44 1727 843686
E. Jon.Wilkinson@wwsr.co.uk
www.worldwidespecialrisks.co.uk
www.worldwidespecialrisks.co.uk | Telephone. 01727 843686