20. SMART objectives for the web
1. Specific – Objectives should specify what they
want to achieve.
2. Measurable – You should be able to measure
whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set,
achievable and attainable?
4. Realistic – Can you realistically achieve the
objectives with the resources you have?
5. Time – When do you want to achieve the set
objectives?
35. Peak of hype
Gartner Hype Cycle
Plateau of
productivity
Technology
trigger
Trough of
disillusionment
2006
2009
2012
36.
37.
38.
39.
40.
41.
42.
43. 1. Was bewegt Menschen
online?
2. Brücken bauen
3. Aufruf von den Massen
4. Augenzeugenberichte
5. Glaubwürdiges
Engagement
6. Schnelle Reaktionen
und Kreativität
44. Bildnachweis
Creative Commons / Sharealike License
•
EU flag http://www.flickr.com/photos/quinnanya/2575740956/
•
Twitter Bird http://www.flickr.com/photos/18005312@N00/5116153039/
•
Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/
•
Bee http://www.flickr.com/photos/iamtreesha/7894625598/
•
Tap http://www.flickr.com/photos/54799099@N00/4816226411/
•
Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/
•
Bridge http://www.flickr.com/photos/botster/2307679198/
•
Louis Michel http://www.flickr.com/photos/european_parliament/5228254737/
•
Steinbrück http://polpix.sueddeutsche.com/bild/1.1769513.1388729536/640x360/peer-steinbrueck-stinkefinger.jpg
•
Euromaidan https://twitter.com/JakubKrupaFE/status/435914320795295745/photo/1
•
Laptop on Subway http://www.flickr.com/photos/theredproject/2878006012/
•
European Flags http://www.flickr.com/photos/tpcom/3246953870
•
House Door http://www.flickr.com/photos/heatherelias/3656928090/
•
London Atheist Bus http://www.flickr.com/photos/83015819@N00/3304921278/
•
TGV http://www.flickr.com/photos/34147934@N07/4866055584/
•
UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/
•
Malmström http://www.flickr.com/photos/european_parliament/4287119537/
•
Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/
•
Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/
http://www.flickr.com/photos/skender/1361450404/
•
Twitter on Phone http://www.flickr.com/photos/nlsven/6207269779/
Prends le Pouvoir screenshot from http://vimeo.com/40084651 Hipster Schulz http://twitpic.com/bctnmr
EP Handeln. Mitmachen. Bewegen pictures from the EP
45. Eine Person, ein Laptop,
ein Internetanschluß –
DIY Online Campaigning
Jon Worth
Creative Commons AttributionNonCommercial License
http://j.mp/DIYeurope
@jonworth | #DIYeurope
Story 1: Credible commitment (and the lack of it)
Silvio Berlusconi. Like him or loathe him, he polarises
He pitched up to a European Council summit in December 2010
Time for a social media bonanza thought the press service of the Council…
But as a citizen this is what you would get if you were anywhere near the building!
So what do a bunch of nerds do?
They game the system, forcing the experiment to be turned off
It’s based on the famous story of change.gov in the UK – being too open
This poses problems and opportunities for politics – what is the value of 1000 e-mails, in comparison to the value of 1000 letters
Dates only illustrative. See http://en.wikipedia.org/wiki/Hype_Cycle for more.