What works and does not work in online campaigning in EU politics?

1. EU Online Campaigning
PAC Summit
Jon Worth | @jonworth
PPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS

2. 1.
Should you even
make this public?

5. 2.
How do you separate
signal from the noise?

8. Make something physical

13. Put people on the street

16. Use the European
Citizens’ Initiative(?)

21. Allow for
personalisation

23. 3.
What’s your
SMART objective?

25. SMART objectives for the web
1. Specific – Objectives should specify what they
want to achieve.
2. Measurable – You should be able to measure
whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set,
achievable and attainable?
4. Realistic – Can you realistically achieve the
objectives with the resources you have?
5. Time – When do you want to achieve the set
objectives?

26. Hybrid

32. Should you even make this
public?
How do you separate the signal
from the noise?
What’s your SMART objective?
Recap

33. Creative Commons Images
Ethernet Cables http://www.flickr.com/photos/skreuzer/508996746/
Bee http://www.flickr.com/photos/iamtreesha/7894625598/
Tap http://www.flickr.com/photos/54799099@N00/4816226411/
Schaake http://www.flickr.com/photos/aldeadle/7557446200/
Shark Fins http://www.flickr.com/photos/25802865@N08/8414942193/
ACTA march http://www.flickr.com/photos/48740995@N03/6863723819/
Power Station http://www.flickr.com/photos/freefoto/3844250043/
Greek Poverty http://www.flickr.com/photos/v1ctor/4743268722/
Screaming http://www.flickr.com/photos/ritamika/5220236802/
Exhaust http://www.flickr.com/photos/environmentblog/7190921060/
Maize http://www.flickr.com/photos/iita-media-library/5761978718/
Volvo Truck https://www.flickr.com/photos/94418464@N08/8612353409/
Cameron https://www.flickr.com/photos/worldeconomicforum/5434138772
Juncker https://www.flickr.com/photos/120709985@N05/14097182924/
TTIP https://www.flickr.com/photos/campact/14088882391/
Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-
update-2/
Vattenfall Climate Case from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place-
luxembourg-or/

34. EU Online Campaigning
PAC Summit
Jon Worth | @jonworth
PPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS