Have you wondered why the same situation result differently when handled by different people? While we try to be more productive and knowledgeable, how many of us really realise the dominant role of the decision? It is your choice to exploring decision making like a mystery or a science.

1. $1.1 M
$1.1 M
$0.9M$1M
$1M
Making Tough Decision
“Clarity And Simplicity = Quality Decision”

2. We make decisions daily that impact
now or future but some decisions
are just too difficult to make.
It is not possible to make
best decision every time,
but we strive to make
decision better each time.
Choosing the “best quality product”
instead of the “most appropriate
product” - wrong approach.
Different people
handle the same
issue differently

3. Any Of These Tough Business Decisions Sound Familiar?
● To fire employees or fund losses during a weak
revenue period.
● Retain or fire your best salesperson even though
he is detrimental to the company’s morale.
● Borrow money to fund a great business idea or give
over control to investors.
● Allocate resources in a company between
marketing, sales, production and customer support.
● Taking on a new customer and having to borrow
money in order to fund inventory for production.
● Hire the person with experience or the one with the
best attitude that fits the company culture.
Cut Loss?
Giving up the best
Mange Greed
Prioritization
Trade-off
Quality vs loyalty

4. 3 Types Of Very Tough Decisions
1. All choices lead to unwanted result(s).
2. Too many options to choose
3. Hard to reject a very attractive option

5. We help business owners to improve decision making each
time and every time. Quality decisions determine quality
outcome. Our goal is to achieve as close to below as possible:
“A Good Decision Always Lead To Expected Outcome".
“A Profit Making Decision Lead To Profit”.
“A Good Decision Shape Future”

6. UnderstandDesign
Execute
Knowledge Before Making Good Decision For Any Situation
1. Clarity of situation
2. Evaluate situation
3. Ideal model
1. Align reality to ideal
2. Generate options
3. Impacts & stress test
1. Project Plan
2. Setting Up
3. Monitor execution
Before making any decision, we
need to understand the situation,
how to react to the situation, and
how to ensure quality execution.
The decision can be tough
regardless of the complexity and
size, but intervals of the
sub-decisions to a complete
decision are affected.

7. 1 Condition
“The environment to nurture success”
1 Method
“The way to achieve success”
1 Move
“Quality execution for success”
We use this to design our model (ideal and actual)
3 Criteria For Success Model

8. All options = unwanted results
Too many options to choose
Reject attractive option
Example
To fire employees or
fund losses during a
weak revenue period.
Why So Tough?
To cut loss or further invest?
Uncertainties and risks involve?
Expected outcome vs intentions?
Value creation or destruction?
Complication When
Clarity Of Situation
Why need to make this decision?
What had led you to have such need?
Align outcome to plan to underlying intention
KPIs, key information, etc
Why we had come to this situation?
Is current information enough to evaluate?

9. Do We Have Free Will?
The underlying questions are
whether we have control over our
actions, and if so, what sort of
control, and to what extent.
This is highly debatable, but we
cannot undermine this. Believe
or not in free will leads to
different decision made.
Contract us to discuss on this
topic, but beware as this may
change the way you make
decision making fundamentally.

10. Have you wonder why the same situation result
differently when handled by different people?
While we try to be more productive and
knowledgeable, how many of us really realise
the dominant role of the decision?
It is your choice to exploring decision making like
a mystery or a science.
“Your Choice Determine The
Outcome”
Making decision is the process of affirming your belief
There is no obligation and cost, rare opportunity
to improve decision making that benefits lifetime.
Email: care@3cthinktank.com or call JC
@96254931 to discuss.