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Digitalisation Programme
2019–2022
Culture and Leisure Division
City of Helsinki
The Most Functional City In The World
for Culture and Leisure
The Culture and Leisure Division of the City of Helsinki envisions Helsinki as the most functional city in
the world for culture and leisure.We offer residents and visitors services in an extensive, accessible and
interesting manner. Our goal is to be an internationally leading and well-known ecosystem partner.
We develop customer-oriented services leveraging customer data and impact evaluation. MyData prin-
ciples form the basis for the user experience of Helsinki residents and other users of our services.We
market our services in a customer-oriented manner through multiple channels. Users can define their
interests and they are offered services and information based on their preferences.
In accordance with the City’s strategy, the city is being developed as a platform for experiments and
creative businesses and civic activities. Our goal is to act as a leading platform for experiments.We do
not plan to build everything ourselves. Instead, we are building an ecosystem that promotes co-creation
and experimentation. One of our key objective for digitalisation is to prevent digital exclusion and to
provide easy access to digital services for everyone.
Digital transformation requires the organisation to be able to evolve constantly and focus fully on the
customer.This transformation sets constant change as a core competence for the entire organisation.
The new organisation culture is based on excellent technical skills and a customer-oriented mindset
that encourages experimentation.The personnel’s digital skills will be improved to allow us to develop
our operations now and in the future.Thriving personnel will produce excellent services for customers.
Lauri Rotko / Helsinki Marketing
It is easy to be
a part of the urban
community in Helsinki
Culture and leisure services
strengthen the skills and
knowledge required for dem-
ocratic and peaceful living.
Individuals, communities and
companies are able to easily
use their skills and abilities to
for the benefit of the city and
the future. We participate in
strengthening and support-
ing the local communities. We
are a forerunner in the pre-
vention of digital exclusion.
Helsinki has world-class
culture and leisure services
The quality of our services is world class and they
have a high impact. The services are co-designed
and co-created with users and partners. Customer
experience is managed and monitored system-
atically. We are curious and analytical regarding
digital solutions. We collaborate with international
partners and seek outstanding solutions from other
cities in the world.
Competent personnel
makes an impact
Functional and meaningful services
stem from clear goals and a culture
based on competence, innovation and
experimentation. Our motivated and
skilled personnel understands the
opportunities and threats of digital-
isation for Helsinki and is able to act
proactively.
Co-Developing
future solutions
is easy in Helsinki
We develop the entire
culture and leisure
ecosystem. We col-
laborate closely with
non-profit partners
and commercial part-
ners. Our services are
the most functional
and attractive public
sector experimenta-
tion environments in
the world.
It is easy to find relevant
experiences and live a
meaningful and eventful
life in Helsinki
Regardless of their back-
ground and needs, Helsinki
residents will have equal
rights and opportunities to
experience and participate
in high-quality, relevant and
authentic culture and leisure
activities that help them live a
meaningful life. Residents and
visitors are able to find ac-
tivities that meet their needs
and wishes.
The Most Functional City In The World
for Culture and Leisure
The four-year digitalisation programme is divided into seven areas stemming from our digital vision.
The programme will implement a comprehensive, multi-channel culture and leisure service network,
comprising both public and private service providers.
FourYears,Seven Focus Areas
1.
Meaningful and relevant
experiences for all
Our services are
visible and well-known2. 3.Smooth services
through co-development
4.
Participation,
involvement, inclusion
and equality 5.
Culture and
leisure ecosystem
and platform for
experimentation
6. 7.Data-driven services
and operations
Improving our culture
competencies, leadership
and tools
Up-to-date IT infrastructure
1
2
3
4
5
6
7
Meaningful and relevant experiences for all
Our services are visible and well-known
Smooth services through co-development
Participation, involvement, inclusion and equality	
Culture and leisure ecosystem and platform for experimentation
Data-driven services and operations
Improving our culture, competencies, leadership and tools
Our Digital Principles
1
2
3
4
5
6
7
We focus on the customer
We include people and prevent exclusion
We are committed to openness
We are agile
We co-create solutions
We are committed to best practices
We implement flexible solutions
We are committed to the following principles:
The total budget of the programme for 2019–2022 is 15.1 million euros, 61% of which will be invested in
to the development of digital services, 21% on IT infrastructure and 15% on improving the competen-
cies and culture of the organisation.
Resources
Lauri Rotko / Helsinki Marketing

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Digitalisation Programme - Culture and Leisure Division of the City of Helsinki

  • 1. Digitalisation Programme 2019–2022 Culture and Leisure Division City of Helsinki
  • 2. The Most Functional City In The World for Culture and Leisure The Culture and Leisure Division of the City of Helsinki envisions Helsinki as the most functional city in the world for culture and leisure.We offer residents and visitors services in an extensive, accessible and interesting manner. Our goal is to be an internationally leading and well-known ecosystem partner. We develop customer-oriented services leveraging customer data and impact evaluation. MyData prin- ciples form the basis for the user experience of Helsinki residents and other users of our services.We market our services in a customer-oriented manner through multiple channels. Users can define their interests and they are offered services and information based on their preferences. In accordance with the City’s strategy, the city is being developed as a platform for experiments and creative businesses and civic activities. Our goal is to act as a leading platform for experiments.We do not plan to build everything ourselves. Instead, we are building an ecosystem that promotes co-creation and experimentation. One of our key objective for digitalisation is to prevent digital exclusion and to provide easy access to digital services for everyone. Digital transformation requires the organisation to be able to evolve constantly and focus fully on the customer.This transformation sets constant change as a core competence for the entire organisation. The new organisation culture is based on excellent technical skills and a customer-oriented mindset that encourages experimentation.The personnel’s digital skills will be improved to allow us to develop our operations now and in the future.Thriving personnel will produce excellent services for customers. Lauri Rotko / Helsinki Marketing
  • 3. It is easy to be a part of the urban community in Helsinki Culture and leisure services strengthen the skills and knowledge required for dem- ocratic and peaceful living. Individuals, communities and companies are able to easily use their skills and abilities to for the benefit of the city and the future. We participate in strengthening and support- ing the local communities. We are a forerunner in the pre- vention of digital exclusion. Helsinki has world-class culture and leisure services The quality of our services is world class and they have a high impact. The services are co-designed and co-created with users and partners. Customer experience is managed and monitored system- atically. We are curious and analytical regarding digital solutions. We collaborate with international partners and seek outstanding solutions from other cities in the world. Competent personnel makes an impact Functional and meaningful services stem from clear goals and a culture based on competence, innovation and experimentation. Our motivated and skilled personnel understands the opportunities and threats of digital- isation for Helsinki and is able to act proactively. Co-Developing future solutions is easy in Helsinki We develop the entire culture and leisure ecosystem. We col- laborate closely with non-profit partners and commercial part- ners. Our services are the most functional and attractive public sector experimenta- tion environments in the world. It is easy to find relevant experiences and live a meaningful and eventful life in Helsinki Regardless of their back- ground and needs, Helsinki residents will have equal rights and opportunities to experience and participate in high-quality, relevant and authentic culture and leisure activities that help them live a meaningful life. Residents and visitors are able to find ac- tivities that meet their needs and wishes. The Most Functional City In The World for Culture and Leisure
  • 4. The four-year digitalisation programme is divided into seven areas stemming from our digital vision. The programme will implement a comprehensive, multi-channel culture and leisure service network, comprising both public and private service providers. FourYears,Seven Focus Areas 1. Meaningful and relevant experiences for all Our services are visible and well-known2. 3.Smooth services through co-development 4. Participation, involvement, inclusion and equality 5. Culture and leisure ecosystem and platform for experimentation 6. 7.Data-driven services and operations Improving our culture competencies, leadership and tools Up-to-date IT infrastructure 1 2 3 4 5 6 7 Meaningful and relevant experiences for all Our services are visible and well-known Smooth services through co-development Participation, involvement, inclusion and equality Culture and leisure ecosystem and platform for experimentation Data-driven services and operations Improving our culture, competencies, leadership and tools
  • 5. Our Digital Principles 1 2 3 4 5 6 7 We focus on the customer We include people and prevent exclusion We are committed to openness We are agile We co-create solutions We are committed to best practices We implement flexible solutions We are committed to the following principles: The total budget of the programme for 2019–2022 is 15.1 million euros, 61% of which will be invested in to the development of digital services, 21% on IT infrastructure and 15% on improving the competen- cies and culture of the organisation. Resources Lauri Rotko / Helsinki Marketing