The Circular Economy is inevitable. The question is not if but when your business model will become obsolete and if you are fast enough to adopt and create sustainable business from this new economic model. Digital is the accelerator to change your current linear business model to a circular model. Be the change you want to see in the world! For questions : you know how to find me!

1. @joostbrinkman

2. Log plot of Resource use and Economic development (2010, 166 countries)1
In today’s growth model increasing wealth is clearly linked to
increasing levels of resource consumption…
2OECD Development Centre, Working Paper No. 285, TheEmergingMiddle Classin Developing Countries
Resourceuse
Economic development
1
10
100
100 10,000 100,0001,000
GDP/Cap
USA
India
Tons/
Cap
Germany
Bangladesh
Australia
Colombia
China
Brazil
Correlation: 0,59
1SERI and Dittrich, M. (2014). Global Material Flow Database, World Bank(2014) GDP per capitaincurrent US$ (outliersMongolia& Bahamasremo ved)
Niger
100
10
100.00010.0001.000

3. Commodity price & GDP index 1975-2013
Index (2010=100)
0
50
100
150
200
197819761975 200220001998199619941992 2013201220062004 2008 2010199019881986198419821980
GDP index
Precious Metals
Commodity index
Metals & Minerals
Fertilizers
Raw Materials
Food
Energy
World Bank(2014), Accenture analysis
1975-2000
For every 1% growthin GDP commodity
price index fell 0.5%
2000-2013
For every 1% growthin GDP
commodity price index
rose 1,9%
…but the era of cheap and plentiful resources has come to an
end as prices have increased by close to 2% p.a. since 2000

4. We currently use 1.5x the resources that earth supplies us with.
2.5 billion additional consumers expected to join the middle class by 2030, so we need
4 earths in 2050. We only have 1: We need to become 4x more resource efficient.

5. So we need to transform our current unsustainable linear
business models …
From linear…
Take
Make
Waste

6. Into circular value chains, offering the ability and benefits of
environmentally responsible growth in a world of finite resource
To Circular
Asset Life Cycle
Management
Product Design Remanufacture
Repair
& Reuse
Circular
Inputs
Recylce
Repurpose
& Share
Return flows
Circular Economy
decoupling growth from
resource consumption

7. 5 business
models
10 enabling
technologies
5 key
capabilities
50 executive
interviews
120
case studies
Goal: Decoupling
Not only about services
The less you loop the better
Digital customer disruption
GLOBAL VIEW ON THE
CIRCULAR ECONOMY

8. WASTED
EMBEDDED VALUES
WASTED
LIFECYCLES
WASTED
CAPACITY
WASTED
RESOURCES
5 BUSINESS MODELS TO LEVERAGE
$1 300 billion
$1 700 billion $600 billion
$900 billion
Recovery &
Recycling

10. WASTED
LIFECYCLES
WASTED
CAPACITY
WASTED
RESOURCES
5 BUSINESS MODELS TO LEVERAGE
$1 700 billion $600 billion
$900 billion
Recovery &
Recycling
Circular
Supply-Chain

12. WASTED
LIFECYCLES
WASTED
CAPACITY
5 BUSINESS MODELS TO LEVERAGE
$600 billion
$900 billion
Recovery &
Recycling
Circular
Supply-Chain
Sharing
Platform

14. WASTED
LIFECYCLES
5 BUSINESS MODELS TO LEVERAGE
$900 billion
Recovery &
Recycling
Circular
Supply-Chain
Sharing
Platform
Product Life-
Extension

16. 5 BUSINESS MODELS TO LEVERAGE
Recovery &
Recycling
Circular
Supply-Chain
Sharing
Platform
Product Life-
Extension
Product as a
Service

18. Copyright © 2014 Accenture All rights reserved.
Three types of technologies are key
20
Advanced
recycling tech
Modular design
technology
Life & Material
sciences
Circular economy enabling technologies
Source: Circular Economybook project
Digital
Enabling entirely new ways
to access and understand
product use-phase and aid
customers in use efficiency
Hybrid
Enabling moving physical
objects back and forth from
value chains with digital
services to drive down cost
Engineering
Enabling production and
supply of new types of
resources as well as new
product designs to use
them

19. Copyright © 2014 Accenture All rights reserved.
Fully biodegradable and recyclable shoes, bags and clothes
21

20. Copyright © 2014 Accenture All rights reserved.
Three types of technologies are key
22
Digital
Enabling entirely new ways
to access and understand
product use-phase and aid
customers in use efficiency
Hybrid
Enabling moving physical
objects back and forth from
value chains with digital
services to drive down cost
Engineering
Enabling production and
supply of new types of
resources as well as new
product designs to use
them
3D Printing
Advanced
recycling tech
Trace and
return systems
Modular design
technology
Life & Material
sciences
Circular economy enabling technologies
Source: Circular Economybook project

21. Copyright © 2014 Accenture All rights reserved. 23
Hybrid: 3D printing

22. Copyright © 2014 Accenture All rights reserved. 24
Hybrid: Trace & return systems
Eco ATM: Instant cash for phones, MP3 players and tablets

23. Copyright © 2014 Accenture All rights reserved. 25
Hybrid: Trace & Return systems. Tomra: sensor based
solutions to optimize resource productivity

24. Copyright © 2014 Accenture All rights reserved.
Three types of technologies are key
26
Social
Mobile
M2M
Communication
Cloud
Analytics
3D Printing
Advanced
recycling tech
Trace and
return systems
Modular design
technology
Life & Material
sciences
Circular economy enabling technologies
Source: Circular Economybook project
Digital
Enabling entirely new ways
to access and understand
product use-phase and aid
customers in use efficiency
Hybrid
Enabling moving physical
objects back and forth from
value chains with digital
services to drive down cost
Engineering
Enabling production and
supply of new types of
resources as well as new
product designs to use
them

25. Copyright © 2014 Accenture All rights reserved. 27
Poshmark combines all digital technologies and realized a
personalized and active secondhand clothing market

26. Copyright © 2014 Accenture All rights reserved. 28
Click for the prezi!

27. Copyright © 2014 Accenture All rights reserved.
Accenture research show there are five circular business
models to consider
The Circular Economy options
Recovery &
Recycling
Circular
Supply-Chain
Product as a
Service
Product Life-
Extension
Sharing
Platform
29

28. Digital, the driver of the Circular Economy
Open Discussion
My company’s current business models
will be able to serve our customer’s
demand in 10 years from now
1

29. Digital, the driver of the Circular Economy
Open Discussion
I can translate the ‘Circular Economy’
principles to my company’s business
2

30. Digital, the driver of the Circular Economy
Open Discussion
I see potential for any of the CE business
model to help our company in securing a
sustainable future of our company
3

31. Digital, the driver of the Circular Economy
Open Discussion
What does my company require to adapt
new, innovative business models to
ensure a sustainable future?
4

32. WHY: Society needs it and it is good business
HOW: Get started ! (by understanding the Circular Advantage whitepaper)
Thank You and Remember:
WHAT: 5 business models, 10 technologies, 5 capability shifts
@joostbrinkman
AND: if you fly, fly green via greenseats.nl and ParkFlyRent.nl
@parkflyrent