10. Meanwhile, next door they were just about to get their hands on the very first one of these, also a computer. A group of students gave themselves a very different challenge >>
22. Fragmented Media Consumers get in control Changes every day Technology in a human context New ways to connect New ways to move New ways to consume
23. Making clients succeed through strategic creativity … Fragmented Media Consumers get in control Changes every day Technology in a human context New ways to connect New ways to move New ways to consume
26. It’s not only about technology … But about technology in a human context.
27. Bring your brand To your customers heart Become the brand Think mobile … Define goals & strategy map your Target Group Explore requirements and restrictions Research & Discover the environment
28. Know your audience Design mobile … Design strategic creative concepts Create concrete ideas Based on stories for people “ a mobile strategy and approach is guided by the users” In the context of where they are
29. Connect where your customer is Create mobile connections … Deliver solutions with stable platforms Build Easy to use solutions MOBILE MESSAGING • SMS votings • SMS & TV • SMS & Win “ with the diversity of consumers, screens and ways to connect, You need to …” MOBILE ADVERTISING • Mobile Internet • Advertising • Mobile Content • Direct SMS / MMS MOBILE MARKETING • Augmented Reality • Shotcodes • Bluetooth Marketing • Digital Graffiti • Mobile tickets / coupons • Mobile applications
31. What do people take with thim if they go out ? Thank you !!
32. Any Questions ? Or do you want a more in depth talk ? [email_address] +32 (476) 29 40 49
Notes de l'éditeur
In the middle of the last last century >>
In the middle of the last last century >>
>> --- Public Domain (Nasa)
>> --- Unknown
>> --- Description Italiano: Olivetti Valentine (1969) Design: Marcello Nizzoli, Ettore Sottsass Licenza: by-sa 2.5 (IT). Foto: Davide Casali, Alessandro Gabbiadini, Marcello Mainardi. Source Originally from it.wikipedia; description page is/was here. Date 2007-10-07 (original upload date) Author Original uploader was Folletto at it.wikipedia Permission (Reusing this image) CC-BY-SA-2.5; Released under the GNU Free Documentation License.
>>
MIT in 1962 >>
These researchers had set themselves a challenge, >>
To improve human-computer communication. Ivan Sutherland was a phd student there at the time and decided to tackle the problem. >>
Meanwhile, next door they were just about to get their hands on the very first one of these, also a computer. So a group of students, in anticipation of the arrival of this machine, gave themselves another very different challenge. >>
They were by their own accounts a self appointed ad hoc group of students who really just wanted to show off the new computer’s capability. So they set themselves the task of writing a demonstration program that would be more impressive than anything that was running on the big machine next door. And this is what they came up with >>
Spacewar is also a hugely influential and innovative piece of work. Arguably just as important as sketchpad to the future development of interaction design. A couple of things to notice, 1 st example of Experience Design in interactive media that I’m aware of. They were trying to make something fun, this was the explicit goal. They didn’t decide to make a game first. No the first thing they thought about was what sort of experience they wanted people to have and that how they came to the idea of making a game. It is also interesting that unlike sketchpad the emphasis is more on people interacting with each other than human to computer . But what is really amazing is that almost immediately after they were done making it it became an underground amongst computer users of the day. People rewrote it for different computers , In fact its addictiveness is directly responsible for the founding of Atari – interesting example of what we’d call viral now . >>
In terms of organization of effort, sketchpad was more typical of centralized coordination. The essential problem had been identified and was already well know among experts and in fact Sutherland writes in his dissertation that when a professor first mentioned the problem to him he didn’t pay much attention to it. He worked on his own with the guidance of advisors. In solving his problem he made fundamental breakthroughs. Space war on the other hand is more typical of what we now think of as community driven. Users themselves conceived of and implemented the software with out any outside prodding. As far as I know they didn’t make any radical breakthroughs, the technology was already in place. What they did create was a new genre which has proven very popular indeed. >>
Now while it is true most of the primary features of what we call new media had been conceived and demonstrated within 10 years of sketchpad and spacewar . By the way, this cartoon is from 1968. It appeared in a magazine article written by the guy who essentially directed the beginnings of the internet. The reason I’ve told you this story is not as a history lesson but because spacewar and sketchpad can be seen as a sort of prelude of what was to come and brings me to the the topic of my talk today. >>
Social Media Persoonlijke voorstelling – JL / SL >>
Okay now let’s Fast forward to the present
The internet is a reality >>
High design now looks like this >>
And user’s – well they look like pretty much anything they want to.
And Google has a challenge Improve image search. First off forget all those things you’ve seen on the discovery channel about how computers can identify a particular species of lemur from outer space. Image recognition is still a major challenge and the way Image search worked was by looking filenames and html, really nothing to do with image self. Not too surprising really. Computers are excellent at crunching numbers but they are pretty lame at pattern recognition and have no sense of context. Researchers had a kind of a chicken and egg problem. In order to figure out how to improve automated tagging of images you need a whole lot of images that are already tagged. But nobody had enough tagged images to do a good analysis. You get the picture. Luis van Ahn a graduate student came-up with this way to solve the problem.
And Google has a challenge Improve image search. First off forget all those things you’ve seen on the discovery channel about how computers can identify a particular species of lemur from outer space. Image recognition is still a major challenge and the way Image search worked was by looking filenames and html, really nothing to do with image self. Not too surprising really. Computers are excellent at crunching numbers but they are pretty lame at pattern recognition and have no sense of context. Researchers had a kind of a chicken and egg problem. In order to figure out how to improve automated tagging of images you need a whole lot of images that are already tagged. But nobody had enough tagged images to do a good analysis. You get the picture. Luis van Ahn a graduate student came-up with this way to solve the problem.
And Google has a challenge Improve image search. First off forget all those things you’ve seen on the discovery channel about how computers can identify a particular species of lemur from outer space. Image recognition is still a major challenge and the way Image search worked was by looking filenames and html, really nothing to do with image self. Not too surprising really. Computers are excellent at crunching numbers but they are pretty lame at pattern recognition and have no sense of context. Researchers had a kind of a chicken and egg problem. In order to figure out how to improve automated tagging of images you need a whole lot of images that are already tagged. But nobody had enough tagged images to do a good analysis. You get the picture. Luis van Ahn a graduate student came-up with this way to solve the problem.
