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Hello!I am Jordan Husney
I’m CEO of Parabol
You can find me at @jrhusney
1.
An anecdote
From the Fortune
500
The New Management Team
‘’
#10 If you could change
anything about the way you
were raised, what would it
be?The 36
Questions
That Lead
to Love
Source: http://www.nytimes.com/2015/01/11/fashion/no-37-big-wedding-or-small.html
‘’
#17 What is your most
treasured memory?
The 36
Questions
That Lead
to Love
Source: http://www.nytimes.com/2015/01/11/fashion/no-37-big-wedding-or-small.html
‘’
#30 When did you last cry
in front of another person?
By yourself?
The 36
Questions
That Lead
to Love
Source: http://www.nytimes.com/2015/01/11/fashion/no-37-big-wedding-or-small.html
All Our Patents Are
Belong To You
Trust begins with intimacy
2.
What it isn’t
Understanding
transparency
in contrast
Transparency isn’t...
Secrecy: the intentional or unintentional
withholding of information
Transparency isn’t...
Secrecy: the intentional or unintentional
withholding of information
Ambiguity: uncertain or inexact information
3.
What it is
A working
definition
Via negativa...
Transparency is the ready availability
of explicit information.
...what else does that sounds like?
The Internet.
A new cultural norm?
Resistance is futile?
In the end, transparency is a
design choice.
4.
Levels
Three areas
of focus
Individual Team Organization
1 2 3
5.
The individual
Transparency
as a value
The hidden cost of surface acting
In 2013, Shanock et. al
demonstrated workers who
believe their colleagues are
acting authentically, perceive
their meetings as being more
effective.
Bring your full candid self
In 2016, we conducted a study
adding evidence which showed
individuals who believe they are
able to be their “full candid self” at
the office also believe their
meetings are more effective.
My friend
Spencer Wright
@pencerw
@pencerw
@pencerw
@pencerw
Do
ShareLearn
Honest Feedback
6.
The team
Transparency
as a practice
Write everything down
So it can be changed
INTERNAL TO TEAM EXTERNAL TO TEAM
PLAN
(e.g. 2 months, 2 weeks, 2 days)
INTERNAL TO TEAM EXTERNAL TO TEAM
PLAN
(e.g. 2 months, 2 weeks, 2 days)
INTERNAL TO TEAM EXTERNAL TO TEAM
POLICIES & PERMISSIONS
PLAN
(e.g. 2 months, 2 weeks, 2 days)
ROLES
INTERNAL TO TEAM EXTERNAL TO TEAM
POLICIES & PERMISSIONS
PLAN
(e.g. 2 months, 2 weeks, 2 days)
ROLES
PROJECTS & ACTIONS
INTERNAL TO TEAM EXTERNAL TO TEAM
POLICIES & PERMISSIONS
PLAN
(e.g. 2 months, 2 weeks, 2 days)
ROLES
PROJECTS & ACTIONS
PROGRESS & CHANGES
INTERNAL TO TEAM EXTERNAL TO TEAM
POLICIES & PERMISSIONS
PLAN
(e.g. 2 months, 2 weeks, 2 days)
ROLES
PROJECTS & ACTIONS
SERVICE DIRECTORY & API
PROGRESS & CHANGES
INTERNAL TO TEAM EXTERNAL TO TEAM
POLICIES & PERMISSIONS
7.
The organization
Transparency
as a strategy
All Our Patent
Are Belong To You
8.
In summary
What does
it all mean?
The Internet hasn’t
finished reshaping us
Transparency...
▣ ...may become the new workforce expectation
Transparency...
▣ ...may become the new workforce expectation
▣ ...is built on intimacy and creates trust
Transparency...
▣ ...may become the new workforce expectation
▣ ...is built on intimacy and creates trust
▣ ...enables feedback loops
Transparency...
▣ ...may become the new workforce expectation
▣ ...is built on intimacy and creates trust
▣ ...enables feedback loops
▣ ...includes individuals, teams, and organizations
Transparency...
▣ ...may become the new workforce expectation
▣ ...is built on intimacy and creates trust
▣ ...enables feedback loops
▣ ...includes individuals, teams, and organizations
▣ ...cannot be dictated from the top
Transparency...
▣ ...may become the new workforce expectation
▣ ...is built on intimacy and creates trust
▣ ...enables feedback loops
▣ ...includes individuals, teams, and organizations
▣ ...cannot be dictated from the top
▣ ...means writing it all down so it can be changed
Transparency...
▣ ...may become the new workforce expectation
▣ ...is built on intimacy and creates trust
▣ ...enables feedback loops
▣ ...includes individuals, teams, and organizations
▣ ...cannot be dictated from the top
▣ ...means writing it all down so it can be changed
▣ ...may be good organizational strategy
Transparency...
▣ ...may become the new workforce expectation
▣ ...is built on intimacy and creates trust
▣ ...enables feedback loops
▣ ...includes individuals, teams, and organizations
▣ ...cannot be dictated from the top
▣ ...means writing it all down so it can be changed
▣ ...may be good organizational strategy
Thanks!
Any questions?
You can find me at
@jrhusney
jordan@parabol.co
© 2016 Parabol, Inc
Photo Acknowledgements
▣ “Coffee in the morning” by Chichacha:
https://www.flickr.com/photos/chichacha/2471138966/
▣ “Colocation” by Atomic Taco:
https://www.flickr.com/photos/atomictaco/7960716222
Iconography
▣ Arrange by by Gregor Črešnar
▣ Broadcast by Amy Chiang
▣ Document by Brian Gonzalez
▣ Graph by Icon Mafia
▣ Group by Angie Reyes
▣ Reading by Creative Stall
▣ Sliders by Arthur Shlain
▣ Work by Jared Fanning

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CEO Shares Insights on Transparency

Notes de l'éditeur

  1. At Parabol, we creating software to make work smarter and more meaningful. I’m here to talk to you about transparency.
  2. Last year, I was privileged to work with a new leadership team of a Fortune 500 here in NYC. My colleagues & I were hired primarily to affect attrition in a department which had crested 30%. Departing staff felt the department wasn’t ‘transparent’ enough. They lacked autonomy. A funny thing would happen after meeting with our executives: they’d later pull one of us into an office and give us the “real story.” It was clear they didn’t trust each other very much. We invited them to a leadership offsite with the implicit goal of building intimacy. My colleague, Athena Diaconis, designed paper fortune tellers which included the 36 Questions That Lead to Love which were featured in the NY Times.
  3. We were shocked at how effective this exercise was – the tears, laughter, and embraces seemed to create lasting change. They began to trust one another. They became more of a team.
  4. Some information is kept private explicitly. For example, “the budget is only available to people who are vice president level or above.” Other times, information is simply inaccessible because it’s never been published in a place others have access to such as on a private storage device or as an attachment sent to only a few people.
  5. Ambiguity can arise in at least two forms. One form is implicitness. It’s like when the boss says, “we need to get this report done by Friday,” and given the context it’s understood to mean, “you need to get this report done by Friday.” A second form of ambiguity is ephemerality: when information may be specific, but its record is fleeting and impermanent. It’s like when the boss says, “I expect you to prepare these reports from now on,” and that additional accountability cannot be weighed against others the employee may already have.
  6. Within the span of a single generation, we’ve gained the ability for nearly everybody on earth to transmit large quantities of high-fidelity information to one another.
  7. Presently, most IT professionals and politicians are kept up at night by what might be exposed to the public at the push of a button. These organizations and individuals can only be hurt by information leaks. Managers who grew up without a computer in every home and pocket have a very different relationship to information than younger generations. The first generation of children who fall asleep at night clutching their devices have a very different relationship to information than their parents.
  8. Further, in an age where whistleblowers are venerated as heroes, defaulting to secrecy may become too great a liability. Greater transparency in the workplace may be an inevitability.
  9. With all design choices there are trade-offs: the minimization of secrecy and ambiguity will come with other costs. So, if it’s not a panacea, why encourage transparency at all?
  10. Let’s go deeper and explore how transparency interacts and can affect different levels of an organization.
  11. The Individual: held as a value The Team: applied as a set of practices The Organization: activated as a strategy
  12. At the level of an individual, transparency acts as a value.
  13. This isn’t how transparency is brought into a culture. Activating transparency within a culture begins with each individual. Transparency is a value. People do it because they believe in it. There isn’t one correct way to be transparent. For some, it may mean feeling as though they are able to bring their whole emotional selves to the office. For others, it may mean sharing their successes and failures and making requests to get what they need.
  14. In 2013, Shanock et. al published a study entitled Less acting, more doing: How surface acting relates to perceived meeting effectiveness and other employee outcomes. They demonstrated workers who believe their colleagues are acting authentically also perceive their meetings as being more effective.
  15. Intuitively this makes sense: acting is exhausting.
  16. Emotional honesty is only a single expression of transparency. Sharing one’s experiences and needs is another. Let’s examine the life and habits of my good friend Spencer Wright.
  17. Spencer publishes a weekly newsletter, called The Prepared (from the adage, “fortune favors the prepared”). It was born out of his interest to stay current on developments in manufacturing, technology, business strategy, and product management. Along with curating articles on these topics, he also shares earnestly about his career progress, personal state of mind, and projects he’s working on. He’s near Jeffersonian in his output. At times, it hardly seems he has a thought he doesn’t write down. Publishing each week engaged Spencer in a feedback loop that has guided his life’s trajectory. In 2012, he began writing about The Public Radio, an FM radio project that he was developing with childhood friend Zach Dunham.
  18. In 2013, a bicycle part — a seatmast topper optimized for 3D printing in titanium — started showing up on his blog as well. His exploration resonated with his audience. The following year he was invited to write for the 3D printing industry’s leading trade publication, the Wohlers Report. Throughout he’s received numerous speaking opportunities and job offers.
  19. In 2015, he joined additive manufacturing software company nTopology. Sharing regularly led to a new career.
  20. Spencer’s publishing practice could be viewed as an extreme form of an Agile stand-up meeting: he broadcasts what’s changed, what he’s about to do, and what obstacles stand in his way. Even without a closely coupled group of co-workers to help him, he has got what he’s needed to grow.
  21. For a team, transparency is a set of practices.
  22. Communicating clearly and openly between team members depends on one simple but fundamental practice: writing everything down. Many teams’ members are sunk by not knowing the plan, the process, the team’s roles, and resource limitations. It’s surprisingly easy to fix: open a shared document and start typing.
  23. Why do we do this? So it can be changed later.
  24. But what should be prioritized to be written down? We can divide these opportunities for greater transparency into two areas: Transparency internal to a team, with its members Transparency external to the team, with its stakeholders
  25. A plan. Often plans are developed solitarily as heavily produced slide decks or detailed Gantt charts and presented as unchanging gospel. For work with an uncertain outcome (for example, launching a marketing campaign or designing a product) a detailed plan may not be appropriate or possible. A more transparent way to plan is to collaborate on defining individual objectives and working backward across three time horizons such as 2 months / 2 weeks / 2 days. Simply gather your work mates and ask them, “two months from now, what should we have completed?” Then, “two weeks from now, what will we have done to prepare us for success two months from now?” And finally, “what are our first actions to complete two days from now and who will own them?”
  26. Policies and permissions. Teams of people, like any civil society, need rules to give members guidance on how to behave. Traditional enterprises often operate by an implicit master rule, “do nothing new without asking permission of a superior.” Newer, more responsive organizations often turn this policy on its head as, “act first, and we’ll legislate out what has been shown to cause us harm.” No matter which you elect, be explicit with what your team’s default policy is. As your team operates it will generate tensions. Colleagues will want to be included in decision making or revision cycles. Budgetary authority will need to be clarified. The antidote to resolving these tensions is to meet on a regular rhythm and record new rules in the form of policies or permissions. Conduct retrospectives on a monthly or bi-monthly cadence to revise the existing rule set.
  27. Roles. Along with generating new policies for the team to operate under, working together will cause new expectations to arise. Who at the office is supposed to stock the refrigerator? Who’s supposed to pay vendors? Who is sourcing new sales opportunities? Historically teams have relied upon job titles or job descriptions to exhaustively capture a worker’s responsibilities. Newer, more transparent organizations clarify roles continuously — often within team retrospective meetings. August Public, an organizational transformation consultancy, continuously revises and updates their team’s policies and roles for all to see (they call this process “governance”).
  28. Projects & Actions. All of the above practices concern themselves with working on the strategy and structure of the team, but how does one perform work itself with greater transparency? I recommend the action meeting format to process larger objectives into bite-sized pieces, set ownership on who’s accountable for what outcome, and see who needs help from each other. Here’s how it goes: Get together at the head of each week, set a brisk but firm time limit Share what’s changed from last week Bring new agenda items from the plan or from new needs Process these agenda items into projects with a single owner and record them in a shared document Get out of the meeting and get to work An action meeting isn’t a company all-hands meeting. If your team struggles to make it through the meeting, your team may be too large. At Parabol and in previous client work, we recommend a guideline of trying to limit team membership to no greater than 10.
  29. Publishing progress & changes. As a counterpoint to the Action meeting, publishing a brief update to external stakeholders on what’s been accomplished is a simple mechanism for keeping an organization informed and giving team members a true sense of momentum. At Parabol, we call this habit a Friday Ship and publish our own progress to our broader community.
  30. Sharing your team’s API. A common friction between teams are unclear rules of engagement. What is a team responsible for? How do I submit a work order? How do I request information? All the way back in 2002, Jeff Bezos issued a series of mandates to his organization: All teams will henceforth expose their data and functionality through service interfaces. Teams must communicate with each other through these interfaces. There will be no other form of inter-process communication allowed…The only communication allowed is via service interface calls over the network. All service interfaces, without exception, must be designed from the ground up to be externalizable. That is to say, the team must plan and design to be able to expose the interface to developers in the outside world. No exceptions. Bezos closed his mandate with: Anyone who doesn’t do this will be fired. Thank you; have a nice day! Excusing his authoritarian tone, the intended effect behind Bezos’s directive was to ask each team to itemize the resources they have, the services they offer, and establish clear interfaces between teams. He may have been talking about digital interfaces, but for many organizations a document or internal webpage would be effective. Perhaps this mandate enabled the offering of Amazon’s internal hosting infrastructure, AWS, to the public. It’s now Amazon’s single largest source of revenue.
  31. At the highest level, transparency is a strategy.
  32. Knowing why an organization exists and what it stands for is the first step. Digital product makers Fictive Kin created /PURPOSE to encourage organizations to explicitly publish their purpose and values at a fixed address off of their homepage.
  33. More than 30 organizations have chosen to list their /purpose page so far.
  34. The line for what’s considered private and privileged information is highly plastic. Perhaps no company other than Buffer illustrates how much information can be opened to the public. Emanating from their value “Default to Transparency,” they compile and update a plethora of information on their Transparency Dashboard that is still considered by most organizations too sensitive to share.
  35. Buffer shares their worker’s salaries, revenue, pricing, and diversity metrics. Inside the the company, Buffer employees even share inboxes via a radical but smart email aliasing scheme. Even much of of Buffer’s software IP is available via open source on Github. Evaluating Buffer critically, their radical level of transparency may be a product of category competition: there is no shortage of social media management applications. In order to attract the best talent, build the best products, and win the best customers, radical transparency may be what’s required to win. Transparency as a differentiator can be observed within other competitive categories such as retail clothing at Patagonia (see: The Footprint Chronicals) or at Everlane (see: Factories) or coffee roasting at Starbucks (see: Global Responsibility Report) and Counter Culture Coffee (see: Transparency Report), among many others.
  36. Publishing a platform others can use is also a form of strategic transparency. Everybody gets how AWS or the Apple App store is a “platform”. Perhaps less understood is why a company like Tesla offering its patent IP to its would-be competitors, license free, might benefit Tesla. On June 12th, 2014, Elon Musk published a post on the Tesla blog All Our Patent Are Belong To You. Musk claimed he did it to accelerate the EV market, the math shoed Tesla simply couldn’t build EVs fast enough to replace existing global fleet of cars. Underlying this seemingly altruistic statement may also be a bet that by accelerating the market through offering up its IP portfolio, Tesla may itself benefit in the long run. Tesla will spend around $5 billion dollars bringing its 10 million-square-foot battery-producing “gigafactory” online in its efforts to vertically integrate. What he really may be doing is creating new customers faster via transparency.
  37. We believe greater transparency is an inevitable consequence of the internet age.