Eye tracking

Eye Tracking in Web Usability: The Google Triangle Case

Eye Tracking ,[object Object],Eye tracking is the process of measuring either the point of gaze ("where we are looking") or the motion of an eye relative to the head. ,[object Object],It’s used in different fields like the visual system, in psychology, in cognitive linguistics and in product design in Marketing.

Electrodes around the eyes (Less important),[object Object]

Special Lens with embedded mirror or magnetic field sensor.

Used for researchers studying the dynamics and underlying physiology of eye movement.,[object Object]

Optical Methods (2 Groups),[object Object]

Eye Tracking ,[object Object],-Use of an especific program Execute -Operator in control room & Usability Specialist -Specialist (Observation and Interview after experiment).

Eye Tracking ,[object Object],Products and Advertisement Design Convenience of pre-test of Advertising Campaign Example:

Eye Tracking ,[object Object],Problems: ,[object Object]

Eye Tracking Only the eye position

Eye Tracking More Problems ¿Solution now?

Eye Tracking ,[object Object],Online applications, Online media, Internet portals and other Internet-based Businesses that require improve usability or, for example, demonstrate the efficiency of advertising inserted and read by part of the Internet

Eye Tracking ,[object Object],Google Gold Triangle The importance to appear in Google Adwords or in firsts positions in the natural searching (SEO)

Eye tracking

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Eye tracking