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Audience research results and conclusions2
1.
2. Male- 7
Female-13
This suggests that I should have been more equal in my
distribution of the question trying to gain a more level
amount male and female to gain a more accurate reading
of the magazine.
3. The target audience for my
magazine was 16-25. I gave
my questionnaire to only 1625 which shows I did not get
enough of a range and
showed that I was biased to
the target audience I was
looking for. However, by
gaining only my target
audience it means I can
focus more on my target
audience rather than collect
data which is not relevant to
my audience.
4. My results show that
clearly the majority of
people only read
magazines yearly
with nine people.
However, the next
highest is monthly,
this is the frequency I
am going to use as it
is the second
highest, there is still a
more regular
frequency than yearly
and it allows me to
charge more than
weekly.
5. The results for this
demonstrate the two
amounts people would be
most willing to spend are £33.99 and £1-1.99. the
average monthly magazine
is usually £3-3.99 so this is
the price I would use. This
means that I can get a good
understanding of how much
the audience would be
willing to pay and gives me a
clear showing of which ones
they would not.
6. The colour scheme is a massive factor in
the theme of a magazine colour. This
chart allows me to collate the information
and gives me a good understanding of
what colours would be used most
frequently. The two clear favourites are
red and black which means these will be
the colours is use to represent my
magazine and have these as the generic
house style of the magazine. As we can
see yellow and green are clearly not
favourites.
8. Of the four fonts number 2
was a clear winner as this
most resembled the rock
theme. Although, my option
would have been number 3
the target audience clearly
shows 2 is the favourite.
However, I only gave 4
options so in future I could
possibly add more options to
gain a broader range.
9. All of the options I gave in the
questionnaire were ticked which
suggests that this question was not
specific enough. However, this
information is good as it allows me
to specify what content they would
prefer in the magazine. I possibly
could have given and other option
to see what else could have been
added. Interviews are a clear
winner so this will be what I feature
in my double page spread.
10. This question was key in
founding out what type of
artist would be most
appealing to my target
audience. This piece of
research has enabled
me to determine that
headline artists are what
the audience is looking
for. I could have put the
option of other to gain
more information.
11. This question enabled me to be
able to get a good idea of what
people expect as Kerrang is a
big brand so this is what I will
look at for ideas as the majority
of people put kerrang for this
question. NME is the next I
would use as this gained 7
suggestions so these two
magazines are the two I would
look for most. However, some
people did not answer this
question as they did not know
any magazines which shows I
need to be more narrow with
my questions.