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1  sur  11
Male- 7
Female-13
This suggests that I should have been more equal in my
distribution of the question trying to gain a more level
amount male and female to gain a more accurate reading
of the magazine.
The target audience for my
magazine was 16-25. I gave
my questionnaire to only 1625 which shows I did not get
enough of a range and
showed that I was biased to
the target audience I was
looking for. However, by
gaining only my target
audience it means I can
focus more on my target
audience rather than collect
data which is not relevant to
my audience.
My results show that
clearly the majority of
people only read
magazines yearly
with nine people.
However, the next
highest is monthly,
this is the frequency I
am going to use as it
is the second
highest, there is still a
more regular
frequency than yearly
and it allows me to
charge more than
weekly.
The results for this
demonstrate the two
amounts people would be
most willing to spend are £33.99 and £1-1.99. the
average monthly magazine
is usually £3-3.99 so this is
the price I would use. This
means that I can get a good
understanding of how much
the audience would be
willing to pay and gives me a
clear showing of which ones
they would not.
The colour scheme is a massive factor in
the theme of a magazine colour. This
chart allows me to collate the information
and gives me a good understanding of
what colours would be used most
frequently. The two clear favourites are
red and black which means these will be
the colours is use to represent my
magazine and have these as the generic
house style of the magazine. As we can
see yellow and green are clearly not
favourites.
drums
old age
queen
rock
hardcore
loud
haha
roll
music
gigs
devil
black
passion
spirit
fun
heavy
distorted
dark
songs
bands
metal
instruments
guitar
tour
acdc
hardcore
stoned
long hair
tattoo
smash

3
4
2
7
2
3
3

2

2
5

2

This question was very good for giving me
key ideas to creating a title for my
magazine. However, this method could
have been more controlled by maybe
giving them options rather than
suggestions. Of all the results; loud,
drums, queen and guitar were the most
frequent words suggested, these are all
relatable to rock one way or another whilst
I still have other interesting suggestions
like heavy, metal and darkness.
Of the four fonts number 2
was a clear winner as this
most resembled the rock
theme. Although, my option
would have been number 3
the target audience clearly
shows 2 is the favourite.
However, I only gave 4
options so in future I could
possibly add more options to
gain a broader range.
All of the options I gave in the
questionnaire were ticked which
suggests that this question was not
specific enough. However, this
information is good as it allows me
to specify what content they would
prefer in the magazine. I possibly
could have given and other option
to see what else could have been
added. Interviews are a clear
winner so this will be what I feature
in my double page spread.
This question was key in
founding out what type of
artist would be most
appealing to my target
audience. This piece of
research has enabled
me to determine that
headline artists are what
the audience is looking
for. I could have put the
option of other to gain
more information.
This question enabled me to be
able to get a good idea of what
people expect as Kerrang is a
big brand so this is what I will
look at for ideas as the majority
of people put kerrang for this
question. NME is the next I
would use as this gained 7
suggestions so these two
magazines are the two I would
look for most. However, some
people did not answer this
question as they did not know
any magazines which shows I
need to be more narrow with
my questions.

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Audience research results and conclusions2

  • 1.
  • 2. Male- 7 Female-13 This suggests that I should have been more equal in my distribution of the question trying to gain a more level amount male and female to gain a more accurate reading of the magazine.
  • 3. The target audience for my magazine was 16-25. I gave my questionnaire to only 1625 which shows I did not get enough of a range and showed that I was biased to the target audience I was looking for. However, by gaining only my target audience it means I can focus more on my target audience rather than collect data which is not relevant to my audience.
  • 4. My results show that clearly the majority of people only read magazines yearly with nine people. However, the next highest is monthly, this is the frequency I am going to use as it is the second highest, there is still a more regular frequency than yearly and it allows me to charge more than weekly.
  • 5. The results for this demonstrate the two amounts people would be most willing to spend are £33.99 and £1-1.99. the average monthly magazine is usually £3-3.99 so this is the price I would use. This means that I can get a good understanding of how much the audience would be willing to pay and gives me a clear showing of which ones they would not.
  • 6. The colour scheme is a massive factor in the theme of a magazine colour. This chart allows me to collate the information and gives me a good understanding of what colours would be used most frequently. The two clear favourites are red and black which means these will be the colours is use to represent my magazine and have these as the generic house style of the magazine. As we can see yellow and green are clearly not favourites.
  • 7. drums old age queen rock hardcore loud haha roll music gigs devil black passion spirit fun heavy distorted dark songs bands metal instruments guitar tour acdc hardcore stoned long hair tattoo smash 3 4 2 7 2 3 3 2 2 5 2 This question was very good for giving me key ideas to creating a title for my magazine. However, this method could have been more controlled by maybe giving them options rather than suggestions. Of all the results; loud, drums, queen and guitar were the most frequent words suggested, these are all relatable to rock one way or another whilst I still have other interesting suggestions like heavy, metal and darkness.
  • 8. Of the four fonts number 2 was a clear winner as this most resembled the rock theme. Although, my option would have been number 3 the target audience clearly shows 2 is the favourite. However, I only gave 4 options so in future I could possibly add more options to gain a broader range.
  • 9. All of the options I gave in the questionnaire were ticked which suggests that this question was not specific enough. However, this information is good as it allows me to specify what content they would prefer in the magazine. I possibly could have given and other option to see what else could have been added. Interviews are a clear winner so this will be what I feature in my double page spread.
  • 10. This question was key in founding out what type of artist would be most appealing to my target audience. This piece of research has enabled me to determine that headline artists are what the audience is looking for. I could have put the option of other to gain more information.
  • 11. This question enabled me to be able to get a good idea of what people expect as Kerrang is a big brand so this is what I will look at for ideas as the majority of people put kerrang for this question. NME is the next I would use as this gained 7 suggestions so these two magazines are the two I would look for most. However, some people did not answer this question as they did not know any magazines which shows I need to be more narrow with my questions.