Jordy van Gent

Amsterdam Area, Netherlands Netherlands

Product Manager - Analytics & Conversion Optimization

Technology / Software / Internet

As a Product Manager at Netwerven I head up the Analytics and Conversion Optimization team. Together with a team of advertising specialists, developers and designers I build and optimize websites, landingpages and digital campagnes for clients like Booking.com, Jumbo, PostNL, NS, ING/NN, and bol.com. I specialize in conversion optimization and digital analytics (Google Analytics). I use A/B, user and multivariate testing to optimize conversion rates. I also love Google Tag Manager! And as the Marketing Manager I'm responsible for all marketing efforts, lead generation, blogging and events for: - Netwerven (netwerven.nl) - Whires (whires.com) - Refurls (getrefurls.com)