This document summarizes the key aspects of front-door marketing services provided by PowerDirect, including profiling, targeting, mapping, monitoring, and metrics. PowerDirect has over 10 years of experience in front-door marketing and has delivered over 300 million pieces. They provide integrated services like targeted direct mail, personalization, and sample delivery. Client examples span various industries. Features include targeted delivery, high visibility, and measurable results. PowerDirect's approach combines profiling, targeting, mapping, and monitoring methodologies with metrics to validate ROI.

1. Marketing Profiling Targeting Mapping Monitoring Metrics

2. SLIDE 2 Meet — 10 years Front-door Marketing experience — — Category pioneer and innovator — — More than 300 million pieces produced and delivered — — Broad ranging experience across key verticals — — Preferred partner for nation’s top brands and agencies — — North American distribution —

3. SLIDE 3 Preferred and trusted bytop national brands

4. SLIDE 4 Front-Door Marketing “A highly specialized and measurable discipline that uses creative, precisely targeted media to reach consumers in one of the last uncluttered environments — their front door.”

5. New Consumer Buying Habits — 83% of consumers make purchase decisions at home using closely followed lists 1— — Coupon redemptions are up nearly 20% from two years ago 2— — 64% of consumers rely on a list when shopping 1— — 40% align the list with coupons they have in hand 1— SLIDE 5 Source: 1 Information Resources International October 2009 Times & Trends Report 2 couponinfonow.com

6. SLIDE 6 Integrated Services Jumbo Speciality Hangers Targeted Direct Mail Real-Time Personalization (RTP) PowerSamplingTM: Sample and Coupon Delivery PowerShopperTM Front-Door Polybag

7. SLIDE 7 Client Examples QSR Telecommunications Financial Wine & Spirits Computers

8. SLIDE 8 Client Examples CPG Retail Healthcare Multicultural Insurance

9. SLIDE 9 Front-Door Marketing solves many marketing challenges — Traffic Generation — — Awareness/Branding — — Acquisition — — Retention — — Market Expansion — — Competitive Blunting — — New Product Launch — — Grand Openings — — Trial — — Loyalty —

10. SLIDE 10 Features and Benefitsof Front-Door Marketing — Highly targeted medium — — Uncluttered setting — — Category exclusivity — — “Must-touch” interactivity — — High visibility “mini-billboard” — — High production quality — — Measurable results (ROI) — — Versatile tool (DR, branding, Out-of-Home) —

11. SLIDE 11 The “Science” of Front-Door Marketing “Tightly integrated blend of proven direct-response methodologies, leading-edge monitoring and campaign metrics.” This combination is unique to PowerDirect

12. SLIDE 12 MethodologiesProfiling I Targeting I Mapping Sophisticated geo-demographic and behavioral segmentation— Identifies ideal customer demographic and profile — Only quality data and segmentation sourcesNielsen ClaritasI ExperianIMRI

13. SLIDE 13 MethodologiesProfiling I Targeting I Mapping — Block-group analysis and targeting to identify best customers —

14. SLIDE 14 MethodologiesProfiling I Targeting I Mapping — Visualizing market coverage — — Precise area mapping —

15. SLIDE 15 MonitoringDuring CampaignIPost Campaign — Guaranteed delivery — — Multiple levels of in-field auditing — — GPS walker-level tracking — (A PowerDirect exclusive) Handheld GPS tracker

16. SLIDE 16 MonitoringDuring Campaign IPost Campaign — Geo-targeting and mapping with Google Earth —

17. SLIDE 17 MonitoringDuring CampaignIPost Campaign — PowerTrakker (client extranet) —

18. SLIDE 18 MonitoringDuring CampaignI Post Campaign — Independent phone survey — — Representative sample of delivery area — With Front-door media, consumers report: — High recall of receipt of a direct-to-door ad — — Strong recall and comprehension of marketer’s message and offer — — High intent to purchase/act on the offer—

19. SLIDE 19 Wendy’s Phone Survey Distribution Date: Survey Date: Markets: Number of Interviews: Research Interval: October 18th – October 20th October 19th – October 22nd Bartlett, IL; Streamwood, IL; Bolingbrook, IL; Romeoville, IL; Montgomery, IL Naperville, IL; Oswego, IL 158 One to two days following delivery Research Topic Recall Receipt of Door Hanger Recall Product or Promotional Offer Redeem (Very or Somewhat Likely to Redeem or Already Redeemed) Percent of Respondents* Base 63.29% 158 57% 100 74% 100 *Each result reflects a percentage of persons asked the question (base).

20. SLIDE 20 Metrics Validate/quantify results, ROIWide range, customizable to your needs — Cost per coupon redeemed — — Cost per inquiry — — Cost per sale — — Incremental traffic — — Increased visit frequency — — Increased average transaction value —

21. Results & Success Stories — Home Depot — Buy One, Get One Promotions: 100% sales increase for targeted products — Old Navy — Grand Opening Coupon Programs: New-market redemption rate of nearly 4% — Ace Hardware — Sweepstakes Program: 13% response rate — CVS Pharmacy — Coupon Promotion: 7% sales increase — Union Bank — Checking Promotion: 3% conversion rate — Kohl’s — Gift Card Program: 6% redemption rate

22. Thank You! Questions? Contact Josalyne Cochran at 949-253-4812 or jcochran@powerdirect.net