#AFSC2019 2019 08 LinkedIn Keynote Presentation

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APAC Food Safety Conference 2019 LinkedIn presentation Building a Professional LinkedIn Presence with Jo Saunders, the LinkedIn Demystifier We covered; 1. The 5 key areas of your profile 2. The power of the network 3. Engagement to build relationships Need more help? Book a chat with Jo: https://calendly.com/josaunders/chat Or engage me for in-house training or ask about my LinkedIn Coaching Program #AFSC2019

Business

26th APAC Food Safety Conference
21st – 22nd August, 2019
Special Thanks To:
Jo Saunders
LinkedIn Trainer & Speaker
Wildfire Social Marketing
Build a Professional
LinkedIn Presence
#AFSC2019

• #2 LinkedIn expert in Asia Pacific
& Social Media Educator Finalist
by SMMI
• 2019 Top 50 Social Media
Marketing Influencers
by TopRank Marketing
• ‘Get Good or Get Off – A Guide to
Getting it Right on Social Media’
Author

First Impressions
LinkedIn is one of
the top sites that
Google crawls

X
Volunteer
#AFSC2019
Image Credit
Shutterstock

“Who are the
influencers of your
ideal connections?”
@JoSaundersAU
Copyright Wildfire Social Marketing 2019
Network
Your connection
YOU
Their connection
= your prospect
More prospects

Connection Types
• Ideal clients / stakeholders
• Influencers of your ideal ‘clients’
• Strategic partners
• Authorities & Leaders
• Colleagues
• Students
• Talent…. Potential employees
• Mentors / Mentees

2nd Connections
Team
Followers
1st Connections
Company
Page
Copyright WildfireSocial Marketing2018
Employees
generally have
10xconnections
more

NEW
Find & connect
with people
nearby
NEARBY

Visibility … Authority… Influence
Need
Help?
Image Credit
Shutterstock

#AFSC2019 2019 08 LinkedIn Keynote Presentation

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#AFSC2019 2019 08 LinkedIn Keynote Presentation

1. 26th APAC Food Safety Conference 21st – 22nd August, 2019 Special Thanks To: Jo Saunders LinkedIn Trainer & Speaker Wildfire Social Marketing Build a Professional LinkedIn Presence #AFSC2019

2. “Your brand is what other people say about you when you’re not in the room” Jeff Bezos Founder and CEO of Amazon Image Credit Shutterstock

3. Stakeholder Impression Individual Behaviour Company Expression Deliver Brand Promise Make Brand Promise Enable & Empower Copyright Wildfire Social Marketing 2019 Brand

4. Copyright Wildfire Social Marketing 2019 #AFSC2019 Digital Brand TikTok

5. • #2 LinkedIn expert in Asia Pacific & Social Media Educator Finalist by SMMI • 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing • ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’ Author

6. #AFSC2019 Image Credit Shutterstock

7. Network 200+ Search Engine 10M+ Au 20M+ Jobs Professional 90K Schools 30M+ Companies 645M+ Countries 2 /second 87M+ Millennials Personal Brand 44% monthly 40% daily 60% + 94%B2B Content Distribution engagement Professional

8. LinkedIn •Showcase your talents? •Represent your values? •Establish your credibility? •Share your vision? •Show up in search? Image Credit Shutterstock Visibility » Authority » Influence Does your Profile ….

9. First Impressions LinkedIn is one of the top sites that Google crawls

10. •Creates an impression •Captures attention •Communicates your brand LinkedIn Your Profile

11. Optimise your Profile Build a Network Establish Thought Leadership Engage & Leverage Copyright Wildfire Social Marketing 2019 Mastery LinkedIn

12. Copyright Wildfire Social Marketing 2019 Personal Brand Passion Personality Purpose

13. X Volunteer #AFSC2019 Image Credit Shutterstock

14. 1. VISUAL Brand Image HEADLINE SKILLS CHARACTER ABOUT Summary story Credibility & Connection RECOMMENDATIONS ACCOMPLISHMENTS CONTACT INFO Profile Photo EXPERIENCE Curate, Create and Converse CONTENT + CONTEXT Elevator Pitch Keywords 2. COPY 3. MEDIA Expertise 4. SOCIAL PROOF 5. ACTIVITY Showcase Highlight Copyright Wildfire Social Marketing 2019 21x CONNECTION

15. “Who are the influencers of your ideal connections?” @JoSaundersAU Copyright Wildfire Social Marketing 2019 Network Your connection YOU Their connection = your prospect More prospects

16. Connection Types • Ideal clients / stakeholders • Influencers of your ideal ‘clients’ • Strategic partners • Authorities & Leaders • Colleagues • Students • Talent…. Potential employees • Mentors / Mentees

17. Starta conversation

18. Encourage & Engagement Stories & Reflection Build Your Hashtags@Mention Copyright Wildfire Social Marketing 2019 Like Comment Share Native Video Article Photos # #AFSC2019 » Brand

19. Follow

20. 2nd Connections Team Followers 1st Connections Company Page Copyright WildfireSocial Marketing2018 Employees generally have 10xconnections more

21. NEW Find & connect with people nearby NEARBY

22. 7 Day Challenge

23. Visibility … Authority… Influence Need Help? Image Credit Shutterstock

#AFSC2019 2019 08 LinkedIn Keynote Presentation

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