SlideShare une entreprise Scribd logo
1  sur  33
Télécharger pour lire hors ligne
 
How to Grow Your Business by
Outsourcing to a Professional
Virtual Assistant
By	
  
Jo Saunders
	
  
	
   	
  
	
  
P a g e 	
  |	
  2	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Disclaimer
This	
   e-­‐book	
   has	
   been	
   written	
   by	
   the	
   author	
   with	
   input	
   from	
   individual	
   contributors	
   to	
  
educate	
  business	
  owners.	
  	
  
All	
  views	
  expressed	
  in	
  this	
  document	
  are	
  the	
  views	
  of	
  the	
  authors.	
  They	
  are	
  not	
  meant	
  to	
  be	
  
a	
  substitute	
  for	
  professional	
  services	
  or	
  advice,	
  nor	
  can	
  it	
  be	
  guaranteed	
  with	
  regard	
  to	
  its	
  
accuracy	
  or	
  reliability	
  with	
  any	
  recourse	
  to	
  the	
  contributors.	
  	
  Their	
  examples,	
  stories	
  and	
  
content	
  are	
  provided	
  as	
  a	
  general	
  guide	
  only	
  and	
  all	
  links	
  are	
  for	
  informational	
  purposes	
  
only.	
  	
  
The	
  articles	
  have	
  not	
  been	
  warranted	
  for	
  content,	
  accuracy	
  or	
  any	
  other	
  implied	
  or	
  explicit	
  
purpose	
  and	
  the	
  contributors	
  do	
  not	
  accept	
  liability	
  for	
  misuse	
  of	
  content	
  in	
  this	
  e-­‐book.	
  
If	
  further	
  information	
  is	
  required,	
  readers	
  are	
  encouraged	
  to	
  seek	
  professional	
  advice.	
  
Copyright
All	
  content	
  included	
  in	
  this	
  e-­‐book	
  is	
  copyright	
  and	
  the	
  intellectual	
  property	
  of	
  the	
  author.	
  	
  
Apart	
  from	
  fair	
  dealing	
  you	
  cannot	
  claim	
  the	
  author's	
  content	
  as	
  your	
  own	
  or	
  reproduce	
  the	
  
articles	
  in	
  any	
  form	
  without	
  express	
  permission	
  from	
  the	
  author.	
  	
  
As	
  the	
  reader,	
  you	
  may	
  quote	
  from	
  this	
  e-­‐book	
  and	
  refer	
  to	
  the	
  contents	
  remembering	
  to	
  
acknowledge	
  the	
  author	
  when	
  doing	
  so.	
  
The	
  e-­‐book	
  can	
  be	
  printed	
  for	
  the	
  use	
  of	
  any	
  or	
  all	
  stories	
  for	
  educational	
  purposes.	
  The	
  
contents	
  must	
  acknowledge	
  the	
  contributing	
  author	
  with	
  their	
  contact	
  details	
  as	
  listed.	
  
Further Contact
Each	
  contributing	
  author	
  has	
  their	
  own	
  particular	
  expertise	
  in	
  business.	
  	
  If	
  you	
  want	
  any	
  
further	
  information	
  please	
  feel	
  free	
  to	
  contact	
  them	
  individually	
  using	
  their	
  details	
  as	
  listed	
  
on	
  Contributors	
  page	
  at	
  the	
  rear	
  of	
  the	
  book.	
  	
  	
  
	
  
Editing	
  and	
  proofreading	
  by	
  Linda	
  Harachi	
  of	
  My	
  Australian	
  Secretary.	
  
Copyright	
  ©2012	
  Jo	
  Saunders,	
  Wildfire	
  Social	
  Marketing
P a g e 	
  |	
  3	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Contents
How	
  to	
  Grow	
  Your	
  Business	
  by	
  Outsourcing	
  to	
  a	
  Professional	
  Virtual	
  Assistant	
  .....................	
  1	
  
Disclaimer	
  .................................................................................................................................	
  2	
  
Copyright	
  ..................................................................................................................................	
  2	
  
Further	
  Contact	
  ........................................................................................................................	
  2	
  
Introduction	
  .............................................................................................................................	
  6	
  
Why	
  me?	
  ..................................................................................................................................	
  6	
  
The	
  Business	
  Growth	
  Gap	
  ........................................................................................................	
  7	
  
What	
  is	
  a	
  Virtual	
  Assistant	
  	
  (VA)?	
  .............................................................................................	
  8	
  
What	
  is	
  an	
  Offshore	
  VA?	
  ..........................................................................................................	
  9	
  
Virtual	
  Assistant	
  Basics	
  ...........................................................................................................	
  10	
  
Will	
  I	
  save	
  money	
  by	
  using	
  a	
  VA?	
  ....................................................................................	
  10	
  
What	
  is	
  the	
  standard	
  rate	
  for	
  a	
  VA?	
  ...............................................................................	
  10	
  
Can	
  one	
  VA	
  take	
  care	
  of	
  all	
  my	
  support	
  needs?	
  .............................................................	
  10	
  
Who	
  does	
  a	
  VA	
  work	
  with?	
  .............................................................................................	
  10	
  
Are	
  VAs	
  always	
  female?	
  ..................................................................................................	
  10	
  
Does	
  a	
  VA	
  work	
  office	
  hours?	
  .........................................................................................	
  11	
  
What	
  systems	
  does	
  a	
  business	
  need	
  to	
  have	
  in	
  place,	
  to	
  enable	
  a	
  VA	
  to	
  be	
  as	
  effective	
  
as	
  possible?	
  .....................................................................................................................	
  11	
  
Communicating	
  with	
  a	
  VA	
  ......................................................................................................	
  11	
  
What	
  is	
  the	
  best	
  way	
  to	
  communicate	
  with	
  a	
  VA?	
  .........................................................	
  12	
  
Do	
  you	
  need	
  to	
  meet	
  with	
  a	
  VA?	
  ....................................................................................	
  12	
  
Email	
  best	
  practice	
  ..........................................................................................................	
  13	
  
Confidentiality	
  and	
  Credibility	
  ................................................................................................	
  13	
  
How	
  can	
  I	
  trust	
  the	
  VA	
  is	
  working	
  on	
  my	
  tasks?	
  .............................................................	
  13	
  
Should	
  a	
  VA	
  supply	
  a	
  résumé	
  or	
  CV?	
  ..............................................................................	
  13	
  
How	
  does	
  a	
  VA	
  demonstrate	
  these	
  qualities:	
  	
  reliability,	
  meeting	
  timelines,	
  and	
  being	
  
professional	
  in	
  the	
  delivery	
  of	
  service?	
  ..........................................................................	
  14	
  
How	
  do	
  VAs	
  protect	
  their	
  clients	
  confidentiality?	
  ..........................................................	
  14	
  
Is	
  there	
  ever	
  a	
  conflict	
  of	
  interest	
  where	
  a	
  VA	
  works	
  with	
  the	
  same	
  type	
  of	
  client?	
  .....	
  14	
  
Getting	
  Started	
  .......................................................................................................................	
  15	
  
How	
  do	
  we	
  start	
  working	
  with	
  a	
  VA?	
  ..............................................................................	
  15	
  
P a g e 	
  |	
  4	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
How	
  do	
  we	
  pay	
  a	
  VA	
  for	
  services?	
  ..................................................................................	
  15	
  
What	
  tasks	
  can	
  a	
  VA	
  take	
  care	
  of?	
  .........................................................................................	
  16	
  
Here	
  is	
  a	
  list	
  of	
  example	
  tasks	
  a	
  VA	
  or	
  specialist	
  virtual	
  business	
  can	
  do:	
  .......................	
  16	
  
Article	
  Marketing	
  ............................................................................................................	
  16	
  
Audio	
  Transcription	
  ........................................................................................................	
  16	
  
Blogs	
  ................................................................................................................................	
  16	
  
Bookkeeping	
  ...................................................................................................................	
  16	
  
Customer	
  Relations	
  Management	
  ..................................................................................	
  17	
  
Customer	
  Service	
  ............................................................................................................	
  17	
  
Database	
  Management	
  ...................................................................................................	
  17	
  
Desktop	
  Publishing	
  .........................................................................................................	
  17	
  
Email	
  Marketing	
  ..............................................................................................................	
  17	
  
Email	
  /	
  Postal	
  Services	
  ....................................................................................................	
  18	
  
Event	
  Organisation	
  ..........................................................................................................	
  18	
  
Graphic	
  Design	
  ................................................................................................................	
  18	
  
Legal	
  Secretarial	
  ..............................................................................................................	
  19	
  
Meeting	
  Support	
  .............................................................................................................	
  19	
  
Personal/Executive	
  Assistant	
  ..........................................................................................	
  19	
  
Personal	
  Services	
  /	
  Personal	
  Concierge	
  ..........................................................................	
  19	
  
Personnel	
  Management	
  .................................................................................................	
  20	
  
Power	
  Point	
  Presentations	
  .............................................................................................	
  20	
  
Research	
  .........................................................................................................................	
  20	
  
Recruitment	
  ....................................................................................................................	
  20	
  
Secretariat	
  Services	
  .........................................................................................................	
  21	
  
Spread	
  Sheet	
  and	
  Charts	
  .................................................................................................	
  21	
  
Social	
  Media	
  ....................................................................................................................	
  21	
  
Telemarketing	
  .................................................................................................................	
  22	
  
Website	
  Management	
  ....................................................................................................	
  22	
  
Word	
  Processing	
  .............................................................................................................	
  22	
  
Zzzzzzzzzzzz	
  .....................................................................................................................	
  22	
  
How	
  to	
  Work	
  With	
  a	
  Virtual	
  Assistant	
  /	
  Specialist	
  .................................................................	
  23	
  
Working	
  with	
  a	
  Virtual	
  Team	
  Checklist	
  ..................................................................................	
  23	
  
P a g e 	
  |	
  5	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
7	
  Tips	
  for	
  Working	
  with	
  a	
  VA	
  ..................................................................................................	
  24	
  
Where	
  do	
  I	
  find	
  a	
  VA?	
  ............................................................................................................	
  25	
  
VA	
  Organisations	
  ....................................................................................................................	
  26	
  
A	
  Clayton's	
  Secretary	
  VA	
  Directory	
  .................................................................................	
  26	
  
Alliance	
  for	
  Virtual	
  Business	
  ............................................................................................	
  26	
  
Australian	
  Virtual	
  Business	
  Network	
  ...............................................................................	
  27	
  
International	
  Virtual	
  Assistants	
  Association	
  ...................................................................	
  27	
  
Virtually	
  Yours	
  Virtual	
  Assistants	
  ....................................................................................	
  28	
  
VA	
  Portal	
  .........................................................................................................................	
  28	
  
Other	
  Useful	
  Links	
  and	
  Resources	
  ..........................................................................................	
  29	
  
Summary	
  ................................................................................................................................	
  30	
  
About	
  the	
  Author	
  ...................................................................................................................	
  31	
  
Contact	
  Details:	
  ...............................................................................................................	
  31	
  
Contributors	
  ...........................................................................................................................	
  32	
  
SPECIAL	
  OFFER	
  .......................................................................................................................	
  33	
  
	
  
	
  
	
   	
  
P a g e 	
  |	
  6	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Introduction
Inspiration	
   for	
   writing	
   this	
   book	
   came	
   whilst	
   preparing	
   to	
   present	
   to	
   a	
   local	
   networking	
  
group	
  about	
  what	
  a	
  Virtual	
  Assistant	
  is	
  and	
  how	
  they	
  can	
  help	
  small	
  business.	
  	
  Hearing	
  the	
  
confusion	
  around	
  what	
  is	
  understood	
  about	
  the	
  role	
  of	
  a	
  Virtual	
  Assistant	
  and	
  being	
  around	
  
the	
  industry	
  for	
  a	
  number	
  of	
  years,	
  I	
  took	
  the	
  presentation	
  and	
  kept	
  adding	
  to	
  it,	
  going	
  from	
  
a	
  3	
  page	
  document	
  to	
  this	
  book.	
  
The	
  aim	
  of	
  this	
  book	
  is	
  to	
  educate	
  and	
  reveal	
  just	
  what	
  a	
  professional	
  Virtual	
  Assistant	
  is,	
  
how	
   they	
   work,	
   what	
   they	
   do	
   and	
   how	
   you	
   the	
   business	
   owner	
   and	
   organisation	
   can	
  
leverage	
  their	
  skills	
  and	
  experience	
  to	
  help	
  you	
  grow	
  your	
  business.	
  
Why me?
I	
  started	
  my	
  business	
  part	
  time	
  while	
  employed,	
  in	
  the	
  event	
  management	
  and	
  marketing	
  
field.	
  	
  When	
  I	
  took	
  the	
  leap	
  to	
  focus	
  on	
  my	
  own	
  business	
  full	
  time	
  in	
  2009,	
  I	
  joined	
  the	
  
Virtual	
   Assistant	
   industry	
   and	
   offered	
   business	
   support	
   services	
   to	
   my	
   clients	
   who	
   were	
  
mostly	
  organisations	
  and	
  event	
  providers.	
  	
  I	
  bundled	
  my	
  event	
  management	
  and	
  marketing	
  
skills,	
  along	
  with	
  graphic	
  design	
  and	
  extensive	
  administrative	
  experience	
  into	
  my	
  business	
  
model.	
  	
  	
  
In	
   building	
   my	
   business	
   I	
   found	
   much	
   support	
   from	
   the	
   various	
   virtual	
   business	
  
organisations	
   and	
   forums,	
   attending	
   the	
   annual	
   Online	
   International	
   Virtual	
   Assistant	
  
Convention	
  (OIVAC)	
  and	
  the	
  Australian	
  Virtual	
  Assistant	
  Conference	
  (AVAC)	
  in	
  Melbourne.	
  	
  
I	
   went	
   on	
   to	
   establish	
   a	
   group	
   for	
   virtual	
   business	
   in	
   Western	
   Australia	
   -­‐	
   WA	
   Virtual	
  
Business,	
  to	
  network	
  and	
  support	
  each	
  other.	
  I	
  was	
  invited	
  to	
  join	
  the	
  founding	
  Steering	
  
Committee	
  of	
  the	
  Australian	
  Chapter	
  of	
  the	
  Alliance	
  for	
  Virtual	
  Business	
  in	
  2011.	
  	
  I	
  facilitate	
  
a	
  monthly	
  Virtual	
  Roundtable	
  for	
  Alliance	
  members,	
  whereby	
  we	
  discuss	
  various	
  industry	
  
topics.	
  	
  I	
  also	
  joined	
  the	
  organising	
  committee	
  of	
  OIVAC	
  for	
  2012.	
  	
  	
  
In	
  2011	
  I	
  rebranded	
  my	
  business	
  to	
  focus	
  on	
  helping	
  clients	
  leverage	
  online	
  marketing,	
  by	
  
planning,	
  executing,	
  training	
  and	
  managing	
  their	
  social	
  media	
  and	
  email	
  marketing.	
  I	
  run	
  
workshops	
   helping	
   professionals	
   use	
   LinkedIn	
   to	
   build	
   their	
   brand	
   and	
   speak	
   on	
   social	
  
media.	
  	
  
I	
  have	
  used	
  a	
  variety	
  of	
  Virtual	
  Assistants	
  myself	
  and	
  now	
  via	
  this	
  book,	
  aim	
  to	
  help	
  other	
  
busy	
  people	
  grow	
  by	
  leveraging	
  the	
  expertise	
  of	
  a	
  Professional	
  Virtual	
  Assistant.	
  
Jo	
  Saunders	
  
Get	
  a	
  FREE	
  Social	
  Media	
  Marketing	
  Plan	
  template	
  by	
  pasting	
  this	
  link	
  into	
  your	
  browser:	
  	
  
http://www.wildfiresocialmarketing.com/wildfire/freebies	
  
P a g e 	
  |	
  7	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
The Business Growth Gap
Are	
   you	
   feeling	
   overwhelmed	
   and	
   tired	
   trying	
   to	
   do	
  
everything	
  in	
  your	
  business?	
  Are	
  you	
  in	
  that	
  place	
  between	
  
starting	
  out	
  and	
  needing	
  to	
  employ	
  help	
  but	
  can’t	
  see	
  how	
  
to	
  get	
  there	
  or	
  what	
  to	
  do	
  in	
  the	
  meantime?	
  	
  	
  
With	
   an	
   employee	
   comes	
   a	
   huge	
   overhead,	
   in	
   financial	
  
terms	
  and	
  management	
  terms.	
  	
  It	
  may	
  not	
  be	
  the	
  space	
  you	
  
wish	
  to	
  be	
  in,	
  or	
  you	
  may	
  be	
  in	
  this	
  space	
  but	
  find	
  you	
  still	
  
don’t	
   have	
   enough	
   help	
   at	
   hand,	
   particularly	
   relating	
   to	
  
specific	
  skills.	
  	
  This	
  is	
  where	
  a	
  Virtual	
  Assistant	
  can	
  step	
  in	
  to	
  
bridge	
  the	
  gap.	
  	
  Having	
  a	
  professional	
  Virtual	
  Assistant	
  on	
  your	
  team	
  means	
  you	
  can	
  get	
  
things	
  done	
  and	
  focus	
  on	
  the	
  things	
  you	
  need	
  to	
  focus	
  on,	
  in	
  order	
  to	
  grow	
  your	
  business.	
  
The	
   full	
   cost	
   of	
   an	
   employee	
   is	
   much	
   greater	
   than	
   their	
   salary.	
   	
   You	
   are	
   obliged	
   to	
   pay	
  
superannuation,	
  workers’	
  compensation,	
  find	
  space	
  in	
  your	
  office	
  for	
  them	
  to	
  work,	
  provide	
  
them	
  with	
  all	
  the	
  equipment	
  required,	
  and	
  organise	
  regular	
  training	
  at	
  your	
  cost.	
  	
  	
  The	
  cost	
  
of	
  an	
  employee	
  can	
  be	
  2.5	
  times	
  their	
  salary	
  and	
  you	
  are	
  locked	
  into	
  providing	
  ongoing	
  work	
  
to	
  meet	
  the	
  employment	
  contract	
  needs,	
  unless	
  they	
  are	
  a	
  casual	
  employee,	
  and	
  then	
  there	
  
are	
  minimum	
  requirements	
  to	
  meet.	
  	
  	
  
You	
  may	
  consider	
  using	
  a	
  Temp	
  Agency,	
  but	
  once	
  again	
  there	
  is	
  a	
  commitment	
  to	
  minimum	
  
hours	
  of	
  engagement	
  and	
  a	
  much	
  higher	
  hourly	
  rate.	
  	
  You	
  may	
  need	
  to	
  train	
  them	
  and	
  will	
  
need	
   to	
   provide	
   them	
   with	
   equipment	
   and	
   a	
   physical	
   work	
   space.	
   If	
   you	
   want	
   the	
   same	
  
person	
  again	
  they	
  may	
  not	
  be	
  available.	
  
	
  
	
  
A	
  Virtual	
  Assistant	
  may	
  be	
  a	
  better	
  solution	
  to	
  your	
  support	
  needs.	
  
	
   	
  
P a g e 	
  |	
  8	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
What is a Virtual Assistant (VA)?
A	
   professional	
   Virtual	
   Assistant	
   or	
   VA,	
   is	
   a	
   highly-­‐skilled	
   independent	
   contractor,	
   an	
  
entrepreneur	
  with	
  many	
  years	
  corporate	
  experience,	
  who	
  provides	
  remote	
  administrative,	
  
technical	
  or	
  creative	
  business	
  support	
  to	
  clients,	
  from	
  their	
  office.	
  They	
  build	
  an	
  alliance	
  
with	
  their	
  clients,	
  from	
  solo	
  entrepreneurs	
  to	
  medium	
  enterprises	
  and	
  organisations.	
  They	
  
can	
  develop	
  long	
  term	
  relationships,	
  to	
  create	
  the	
  benefits	
  of	
  continuity	
  and	
  loyal	
  service.	
  
They	
  have	
  a	
  commitment	
  to	
  training,	
  often	
  hold	
  industry	
  certification	
  and	
  are	
  members	
  of	
  
professional	
  Virtual	
  Assistant	
  organisations.	
  	
  	
  	
  
VAs	
  have	
  extensive	
  experience	
  in	
  administrative	
  support	
  and	
  management	
  roles,	
  spanning	
  
various	
   industries,	
   in	
   many	
   areas,	
   including	
   finance	
   and	
   accounts,	
   website	
   management,	
  
event	
  management,	
  desktop	
  publishing,	
  secretarial	
  support,	
  research,	
  recruitment,	
  human	
  
resources,	
   social	
   media	
   marketing	
   and	
   traditional	
   marketing.	
   	
   They	
   come	
   from	
   positions	
  
such	
  as	
  Office	
  Manager,	
  Executive	
  PA,	
  Legal	
  Typist,	
  Copywriter,	
  Event	
  Manager,	
  Marketing	
  
Manager,	
  Secretary	
  and	
  Bookkeeper.	
  	
  
A	
  Virtual	
  Assistant	
  will	
  invoice	
  you	
  
for	
  the	
  work	
  they	
  have	
  completed,	
  
any	
   items	
   relating	
   to	
   it,	
   and	
  
nothing	
  more.	
  	
  It	
  is	
  a	
  flat	
  inclusive	
  
fee	
   generally	
   billed	
   on	
   an	
   hourly	
  
rate	
  or	
  via	
  a	
  retainer	
  agreement	
  or	
  
package.	
   	
   There	
   are	
   no	
   additional	
  
costs	
   for	
   insurance,	
  
superannuation	
   or	
   leave	
   to	
   factor	
  
in.	
   There	
   are	
   no	
   costs	
   for	
   training	
  
and	
  equipment.	
  VAs	
  buy	
  their	
  own	
  
equipment,	
  and	
  organise	
  their	
  own	
  
training	
   as	
   part	
   of	
   their	
   business	
  
costs.	
  
A	
  Virtual	
  Assistant	
  is	
  one	
  term	
  in	
  use,	
  but	
  there	
  are	
  many	
  others	
  being	
  used,	
  depending	
  on	
  
the	
  service	
  being	
  provided	
  to	
  particular	
  markets,	
  such	
  as	
  Virtual	
  Business	
  Manager,	
  Virtual	
  
Business	
   Consultant	
   or	
   Online	
   Business	
   Manager	
   among	
   others.	
   	
   For	
   the	
   purpose	
   of	
   this	
  
book,	
  we	
  will	
  use	
  the	
  term	
  VA,	
  but	
  we	
  actually	
  mean	
  a	
  specialist	
  covering	
  many	
  support	
  
roles.	
  
	
   	
  
P a g e 	
  |	
  9	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
What is an Offshore VA?
The	
  term	
  VA	
  is	
  often	
  confused	
  with	
  the	
  “offshore	
  
VA”	
  who	
  is	
  generally	
  an	
  employee	
  operating	
  from	
  
a	
  call	
  centre,	
  rather	
  than	
  a	
  professional	
  business	
  
owner.	
  	
  Offshore	
  VAs	
  operate	
  in	
  various	
  locations	
  
around	
   the	
   world,	
   such	
   as	
   India	
   and	
   the	
  
Philippines	
  and	
  offer	
  many	
  services	
  for	
  a	
  fraction	
  
of	
  the	
  cost,	
  via	
  sites	
  such	
  as	
  Elance	
  and	
  oDesk,	
  but	
  
be	
   sure	
   they	
   can	
   indeed	
   meet	
   your	
   needs.	
   	
   The	
  
type	
  of	
  work	
  and	
  level	
  of	
  risk	
  may	
  dictate	
  whether	
  
this	
  is	
  the	
  right	
  solution	
  for	
  your	
  needs.	
  
A	
  professional	
  Virtual	
  Assistant	
  adds	
  value	
  to	
  your	
  
business	
  and	
  understands	
  what	
  running	
  a	
  business	
  is	
  like,	
  because	
  they	
  too	
  run	
  a	
  business.	
  
They	
   are	
   responsible	
   for	
   their	
   business	
   operating	
   costs,	
   taxes,	
   insurance,	
   equipment	
   and	
  
training,	
  leaving	
  you	
  less	
  to	
  worry	
  about.	
  	
  	
  
Being	
  informed	
  about	
  which	
  model	
  of	
  VA	
  you	
  are	
  working	
  with	
  will	
  impact	
  your	
  decision	
  to	
  
engage	
  a	
  professional	
  VA	
  or	
  offshore	
  VA.	
  	
  Do	
  your	
  homework	
  and	
  check	
  whichever	
  VA	
  you	
  
engage	
  has	
  the	
  skill	
  set	
  you	
  require	
  to	
  perform	
  the	
  tasks	
  and	
  has	
  the	
  experience	
  to	
  meet	
  
your	
  needs	
  as	
  a	
  professional	
  business	
  partner.	
  Professional	
  VAs	
  will	
  have	
  a	
  LinkedIn	
  Profile,	
  
Facebook	
   Business	
   Page	
   and	
   website	
   where	
   you	
   can	
   get	
   a	
   feel	
   for	
   their	
   work,	
   view	
  
testimonials	
   and	
   recommendations,	
   validate	
   their	
   experience	
   and	
   view	
   their	
   service	
  
offering.	
  A	
  professional	
  Virtual	
  Assistant	
  adds	
  value	
  to	
  your	
  business	
  and	
  understands	
  what	
  
running	
  a	
  business	
  is	
  like,	
  because	
  they	
  too	
  run	
  a	
  business.	
  They	
  are	
  responsible	
  for	
  their	
  
business	
  operating	
  costs,	
  taxes,	
  insurance,	
  equipment	
  and	
  training,	
  leaving	
  you	
  less	
  to	
  worry	
  
about.	
  	
  	
  
Further	
   reading	
   about	
   the	
   offshore	
   model	
   –	
   Virtual	
   Freedom	
   by	
   Chris	
   Ducker.	
  	
  
www.chrisducker.com	
  
To	
  find	
  offshore	
  staff;	
  
www.virtualstafffinder.com	
  
www.ezyzva.com.au	
  
www.elance.com	
  
www.odesk.com	
  	
  
www.fiverr.com	
  
	
  
P a g e 	
  |	
  10	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Virtual Assistant Basics
How	
  can	
  you	
  work	
  with	
  a	
  VA?	
  	
  	
  Here	
  are	
  some	
  common	
  questions.	
  
	
  
Will	
  I	
  save	
  money	
  by	
  using	
  a	
  VA?	
  
Partnering	
  with	
  a	
  professional	
  VA	
  and	
  having	
  them	
  take	
  care	
  of	
  the	
  tasks	
  
you	
  don’t	
  enjoy,	
  don’t	
  have	
  the	
  expertise	
  in	
  or	
  skill	
  to	
  undertake,	
  or	
  really	
  
don’t	
  need	
  to	
  be	
  doing,	
  will	
  free	
  up	
  your	
  time	
  to	
  focus	
  on	
  other	
  things,	
  
such	
  as	
  core	
  business,	
  marketing	
  and	
  networking	
  to	
  grow	
  your	
  business.	
  
Having	
  strong,	
  reliable	
  support	
  will	
  also	
  allow	
  you	
  to	
  take	
  time	
  out	
  of	
  your	
  
business,	
  giving	
  you	
  the	
  lifestyle	
  you	
  want.	
  
	
  
What	
  is	
  the	
  standard	
  rate	
  for	
  a	
  VA?	
  
VAs	
  each	
  set	
  their	
  own	
  rate	
  as	
  a	
  business	
  owner	
  and	
  specialist.	
  	
  Certain	
  skills	
  are	
  priced	
  in	
  a	
  
higher	
   bracket	
   and	
   some	
   VAs	
   operate	
   under	
   a	
   package	
   model.	
   	
   Rather	
   than	
   look	
   at	
   the	
  
price,	
  look	
  at	
  the	
  value.	
  	
  As	
  in	
  any	
  business,	
  choose	
  the	
  most	
  appealing	
  specialist	
  for	
  the	
  
task,	
  based	
  on	
  skill,	
  experience	
  and	
  price,	
  rather	
  than	
  just	
  on	
  price	
  alone.	
  
	
  
Can	
  one	
  VA	
  take	
  care	
  of	
  all	
  my	
  support	
  needs?	
  	
  	
  
Be	
  sure	
  to	
  partner	
  with	
  a	
  VA	
  that	
  fits	
  you	
  immediate	
  needs,	
  which	
  will	
  make	
  for	
  a	
  better	
  
relationship	
  and	
  provide	
  maximum	
  value.	
  	
  You	
  may	
  need	
  to	
  engage	
  various	
  VAs	
  to	
  meet	
  all	
  
your	
  needs.	
  Initially	
  start	
  with	
  a	
  few	
  tasks	
  and	
  increase	
  as	
  needed.	
  
	
  
Who	
  does	
  a	
  VA	
  work	
  with?	
  
A	
   VA	
   can	
   support	
   any	
   business	
   or	
   organisation,	
   including	
   small	
   business,	
   non-­‐profits,	
  
Consultants,	
   Coaches,	
   Speakers,	
   and	
   other	
   VAs.	
   Some	
   tend	
   to	
   have	
   a	
   niche	
   market	
   they	
  
work	
  with,	
  so	
  you	
  may	
  come	
  across	
  a	
  VA	
  who	
  is	
  a	
  specialist	
  in	
  your	
  industry.	
  
	
  
Are	
  VAs	
  always	
  female?	
  
While	
  the	
  majority	
  are	
  female,	
  due	
  to	
  the	
  nature	
  of	
  much	
  of	
  the	
  work,	
  and	
  the	
  fact	
  that	
  
many	
   come	
   from	
   secretarial	
   and	
   Personal	
   Assistant	
   backgrounds,	
   who	
   are	
   traditionally	
  
women,	
  there	
  are	
  some	
  males	
  in	
  the	
  VA	
  community.	
  	
  Many	
  male	
  VAs	
  have	
  an	
  IT	
  or	
  project	
  
management	
  background	
  in	
  addition	
  to	
  general	
  administration.	
  	
  
P a g e 	
  |	
  11	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Does	
  a	
  VA	
  work	
  office	
  hours?	
  
This	
  will	
  depend	
  on	
  the	
  individual.	
  Given	
  a	
  VA	
  is	
  not	
  an	
  employee	
  but	
  a	
  business	
  owner	
  
themselves,	
   they	
   will	
   communicate	
   hours	
   of	
   work,	
   turn-­‐around	
   time,	
   additional	
   fees	
   for	
  
‘rush’	
   jobs	
   or	
   out	
   of	
   hours	
   work	
   in	
   the	
  
Agreement	
  provided	
  to	
  the	
  client.	
  	
  Some	
  VAs	
  
will	
   work	
   in	
   the	
   evening,	
   without	
   charging	
  
you	
  extra,	
  because	
  they	
  choose	
  to	
  work	
  this	
  
way.	
  	
  Other	
  VAs	
  may	
  operate	
  9am	
  –	
  3pm	
  to	
  
suit	
  their	
  needs.	
  	
  If	
  they	
  are	
  not	
  available,	
  a	
  
system	
  will	
  be	
  in	
  place	
  to	
  leave	
  messages.	
  	
  	
  
Check	
   the	
   Agreement	
   the	
   VA	
   has	
   supplied	
  
and	
   work	
   with	
   them	
   to	
   come	
   up	
   with	
  
mutually	
  agreeable	
  terms.	
  	
  	
  
Don’t	
   expect	
   your	
   VA	
   to	
   be	
   ‘on	
   call’	
   unless	
  
this	
  is	
  set	
  out	
  in	
  the	
  Agreement.	
  	
  Additional	
  
costs	
   may	
   be	
   incurred	
   for	
   that	
   level	
   of	
  
service,	
  if	
  it	
  is	
  available.	
  That	
  service	
  may	
  not	
  
be	
  available	
  with	
  all	
  VAs.	
  	
  
It	
   may	
   take	
   time	
   to	
   adjust	
   from	
   operating	
  
with	
   an	
   employee	
   who	
   is	
   available,	
   to	
  
becoming	
  the	
  client	
  of	
  another	
  business	
  and	
  
not	
  having	
  instant	
  access	
  to	
  support.	
  	
  Having	
  
a	
  clear	
  communication	
  method	
  and	
  process	
  is	
  
important.	
  	
  
	
  
What	
  systems	
  does	
  a	
  business	
  need	
  to	
  have	
  in	
  place,	
  
to	
  enable	
  a	
  VA	
  to	
  be	
  as	
  effective	
  as	
  possible?	
  
A	
   VA	
   will	
   have	
   their	
   own	
   system	
   for	
   working	
   with	
  
clients.	
   Some	
   use	
   online	
   project	
   management	
   tools	
  
such	
   as	
   Huddle,	
   Basecamp	
   or	
   Client	
   Spot	
   and	
   other	
  
cloud	
   solutions.	
   Having	
   a	
   clear	
   idea	
   of	
   the	
   services	
  
required	
   and	
   any	
   processes	
   you	
   need	
   the	
   VA	
   to	
  
manage	
  will	
  help.	
  Having	
  a	
  communication	
  process	
  and	
  
nominating	
  the	
  preferred	
  method	
  of	
  contact	
  is	
  crucial.	
  	
  
Communicating with a VA
P a g e 	
  |	
  12	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
What	
  is	
  the	
  best	
  way	
  to	
  communicate	
  with	
  a	
  VA?	
  
A	
  professional	
  Virtual	
  Assistant	
  operates	
  remotely,	
  
therefore	
   they	
   will	
   communicate	
   and	
   share	
  
information	
  in	
  many	
  ways	
  such	
  as	
  via	
  email,	
  Skype,	
  
phone,	
   social	
   media,	
   online	
   project	
   management	
  
tools,	
  file	
  sharing	
  such	
  as	
  Dropbox,	
  or	
  even	
  fax.	
  	
  
Establish	
   your	
   preferred	
   methods	
   of	
  
communication	
  at	
  the	
  start	
  of	
  the	
  relationship	
  and	
  
always	
  schedule	
  any	
  meeting	
  times	
  if	
  relevant.	
  
Be	
   clear	
   and	
   concise	
   in	
   communications	
   and	
   communicate	
   deadlines	
   well	
   in	
   advance.	
  	
  
Specify	
   upfront	
   as	
   to	
   when	
   a	
   project	
   or	
   task	
   needs	
   to	
   be	
   completed	
   by,	
   give	
   clear	
  
instructions	
   for	
   specific	
   tasks	
   and	
   projects,	
   and	
   establish	
   at	
   what	
   stages	
   you	
   need	
   to	
   be	
  
consulted	
   or	
   informed	
   of	
   the	
   status.	
   	
   If	
   expectations	
   are	
   upfront	
   and	
   clear,	
   they	
   can	
   be	
  
managed	
  easily.	
  	
  Be	
  sure	
  expectations	
  are	
  realistic	
  especially	
  in	
  relation	
  to	
  turnaround	
  time.	
  
Be	
  aware	
  that	
  a	
  VA	
  has	
  other	
  clients	
  and	
  work	
  needs	
  to	
  be	
  scheduled,	
  so	
  good	
  planning	
  and	
  
clear	
  communication	
  is	
  crucial.	
  
	
  
Do	
  you	
  need	
  to	
  meet	
  with	
  a	
  VA?	
  
If	
  you	
  use	
  a	
  local	
  VA	
  you	
  may	
  actually	
  meet	
  in	
  person,	
  but	
  this	
  isn’t	
  the	
  way	
  a	
  VA	
  generally	
  
operates.	
  	
  Some	
  VAs	
  can	
  work	
  with	
  clients	
  years	
  before	
  meeting!	
  	
  Being	
  virtual	
  shouldn’t	
  
limit	
  the	
  relationship	
  and	
  having	
  a	
  clear	
  communication	
  plan	
  will	
  assist	
  the	
  relationship.	
  
Establish	
  monthly	
  goals	
  around	
  tasks	
  and	
  projects,	
  establish	
  a	
  way	
  of	
  reporting	
  if	
  required,	
  
and	
  make	
  time	
  to	
  ‘meet’	
  on	
  a	
  regular	
  basis,	
  be	
  it	
  monthly	
  or	
  quarterly	
  .	
  	
  It	
  may	
  also	
  be	
  
relevant	
  to	
  invite	
  your	
  VA	
  to	
  your	
  regular	
  team	
  meeting	
  if	
  you	
  have	
  an	
  ongoing	
  relationship	
  
with	
  them.	
  	
  If	
  it	
  is	
  a	
  physical	
  meeting	
  at	
  your	
  office,	
  have	
  them	
  attend	
  via	
  Skype.	
  	
  Just	
  as	
  you	
  
are	
  paying	
  your	
  staff	
  to	
  attend,	
  your	
  VA	
  is	
  also	
  working	
  therefore	
  this	
  will	
  be	
  included	
  in	
  
their	
  invoice.	
  It	
  may	
  be	
  a	
  good	
  use	
  of	
  time	
  to	
  keep	
  communication	
  open	
  and	
  keep	
  them	
  in	
  
the	
   loop	
   just	
   as	
   you	
   would	
   with	
   other	
   team	
   members.	
   	
   It	
   all	
   depends	
   on	
   the	
   type	
   of	
  
relationship	
  and	
  how	
  involved	
  they	
  are	
  in	
  your	
  business.	
  	
  Do	
  remember	
  though	
  that	
  they	
  
are	
  not	
  an	
  employee.	
  
	
  
	
   	
  
P a g e 	
  |	
  13	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Email	
  best	
  practice	
  
Keep	
  emails	
  to	
  one	
  topic	
  per	
  email	
  where	
  possible	
  unless	
  it	
  is	
  a	
  task	
  
list	
  or	
  update	
  from	
  a	
  meeting.	
  	
  Addressing	
  one	
  topic	
  per	
  email	
  will	
  
provide	
  clarity	
  and	
  a	
  clear	
  path.	
  	
  In	
  the	
  subject	
  include	
  the	
  topic	
  and	
  
action	
  required.	
  Eg	
  FYI:	
  “topic”,	
  For	
  action:	
  	
  “topic”.	
  	
  Communicating	
  
in	
   the	
   same	
   way	
   as	
   your	
   VA	
   will	
   improve	
   the	
   communication	
  
process.	
  
Confidentiality and Credibility
How	
  can	
  I	
  trust	
  the	
  VA	
  is	
  working	
  on	
  my	
  tasks?	
  
In	
  a	
  nutshell	
  trust	
  will	
  come	
  over	
  time.	
  	
  Switching	
  from	
  
employer	
   mindset	
   to	
   being	
   a	
   client	
   is	
   a	
   big	
   shift.	
   	
   A	
  
professional	
  VA	
  does	
  not	
  need	
  to	
  be	
  micro-­‐managed.	
  	
  
Obtain	
   an	
   estimate	
   on	
   time/cost	
   initially	
   and	
   seek	
  
clarification	
  if	
  there	
  is	
  a	
  variation.	
  Agree	
  on	
  the	
  scope	
  
of	
  work,	
  preferred	
  communication	
  method,	
  timeframe	
  
and	
  rates,	
  and	
  let	
  your	
  VA	
  get	
  on	
  with	
  their	
  work.	
  	
  	
  
A	
   VA	
   will	
   set	
   their	
   own	
   hours	
   of	
   work,	
   so	
   be	
   sure	
   to	
  
check	
  when	
  they	
  are	
  available.	
  	
  Keep	
  in	
  mind	
  that	
  they	
  
will	
   schedule	
   the	
   work,	
   which	
   may	
   be	
   done	
   after	
   regular	
   office	
   hours,	
   but	
   this	
   is	
   their	
  
prerogative.	
  
	
  
Should	
  a	
  VA	
  supply	
  a	
  résumé	
  or	
  CV?	
  
A	
  VA	
  is	
  a	
  business	
  owner	
  and	
  isn’t	
  an	
  employee.	
  Therefore	
  a	
  résumé	
  isn’t	
  standard	
  practice.	
  	
  
Most	
   VAs	
   would	
   have	
   a	
   LinkedIn	
   profile,	
   an	
   ‘About’	
   section	
   of	
   their	
   Facebook	
   page,	
   an	
  
‘About	
  Us’	
  page	
  on	
  their	
  website,	
  or	
  a	
  Biography	
  available.	
  	
  Between	
  these	
  resources	
  and	
  
testimonials,	
  as	
  with	
  any	
  professional	
  business,	
  you	
  will	
  get	
  a	
  feel	
  for	
  their	
  skills	
  and	
  history	
  
to	
  give	
  them	
  credibility.	
  
	
  
	
   	
  
P a g e 	
  |	
  14	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
How	
   does	
   a	
   VA	
   demonstrate	
   these	
   qualities:	
   	
   reliability,	
   meeting	
   timelines,	
   and	
   being	
  
professional	
  in	
  the	
  delivery	
  of	
  service?	
  
Check	
   the	
   prospective	
   VA’s	
   social	
   media	
   channels	
   such	
   as	
   Facebook	
   Page	
   and	
   LinkedIn.	
  
Check	
  their	
  website	
  and	
  blog	
  and	
  look	
  at	
  their	
  terms	
  and	
  conditions.	
  	
  Ask	
  for	
  testimonials	
  
and	
  samples	
  of	
  their	
  work	
  and	
  test	
  out	
  their	
  service	
  with	
  a	
  small	
  job	
  to	
  get	
  a	
  feel	
  for	
  their	
  
customer	
  service	
  skills,	
  professionalism	
  and	
  reliability.	
  
	
  
How	
  do	
  VAs	
  protect	
  their	
  clients	
  confidentiality?	
  
Professional	
   VAs	
   will	
   operate	
   under	
   terms	
   and	
   conditions	
   generally	
   specified	
   in	
   their	
  
Agreement	
  or	
  Contract.	
  	
  Because	
  they	
  are	
  a	
  business	
  owner,	
  they	
  need	
  to	
  protect	
  their	
  own	
  
business	
  as	
  well	
  as	
  the	
  client	
  relationship,	
  which	
  would	
  include	
  confidentiality	
  and	
  security	
  
of	
  client	
  files.	
  
	
  
Is	
  there	
  ever	
  a	
  conflict	
  of	
  interest	
  where	
  a	
  VA	
  works	
  with	
  the	
  same	
  type	
  of	
  client?	
  
VAs	
  operate	
  under	
  a	
  code	
  of	
  ethics	
  as	
  detailed	
  in	
  their	
  Agreement	
  of	
  Contract.	
  	
  Some	
  VAs	
  
carry	
  the	
  Ethics	
  Check	
  Certification	
  and	
  others	
  link	
  to	
  a	
  VA	
  organisation’s	
  Code	
  of	
  Ethics	
  such	
  
as	
  this	
  one	
  http://www.administrativeconsultantsassoc.com/ethics.	
  
P a g e 	
  |	
  15	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Getting Started
How	
  do	
  we	
  start	
  working	
  with	
  a	
  VA?	
  
Create	
  a	
  list	
  of	
  tasks	
  that	
  you	
  don’t	
  need	
  to	
  do	
  or	
  want	
  to	
  do.	
  	
  Establish	
  which	
  one	
  you	
  could	
  
start	
  to	
  outsource.	
  	
  Make	
  contact	
  with	
  2	
  to	
  3	
  VAs	
  and	
  determine	
  which	
  will	
  be	
  the	
  best	
  fit.	
  
Once	
  you	
  have	
  selected	
  a	
  VA	
  to	
  perform	
  the	
  tasks	
  required,	
  the	
  VA	
  will	
  generally	
  provide	
  
you	
   with	
   an	
   Agreement	
   or	
   Engagement	
   Letter	
   to	
   commence	
   a	
   business	
   relationship	
   and	
  
outline	
  the	
  terms,	
  services	
  and	
  fees.	
  	
  	
  Once	
  signed,	
  the	
  relationship	
  can	
  start.	
  	
  First	
  work	
  out	
  
the	
  tasks	
  you	
  want	
  to	
  outsource	
  and	
  the	
  process	
  your	
  VA	
  will	
  use.	
  	
  Most	
  importantly	
  be	
  
willing	
  to	
  let	
  go	
  and	
  develop	
  a	
  relationship	
  with	
  your	
  VA.	
  
	
  
How	
  do	
  we	
  pay	
  a	
  VA	
  for	
  services?	
  
VAs	
  either	
  take	
  payment	
  upfront	
  or	
  after	
  the	
  project.	
  	
  
Some	
  will	
  set	
  up	
  a	
  retainer	
  package	
  to	
  suit	
  your	
  needs	
  
with	
  payment	
  due	
  before	
  starting,	
  some	
  issue	
  invoices	
  
at	
  the	
  end	
  of	
  the	
  month,	
  and	
  others	
  at	
  the	
  completion	
  
of	
  the	
  task	
  or	
  project.	
  	
  	
  
Payment	
  terms	
  and	
  methods	
  will	
  be	
  detailed	
  in	
  your	
  
Agreement	
   and	
   on	
   the	
   invoice.	
   	
   Most	
   common	
  
methods	
   of	
   payment	
   are	
   direct	
   deposit,	
   PayPal	
   or	
  
credit	
  card.	
  
	
  
	
  
P a g e 	
  |	
  16	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
What tasks can a VA take care of?
A	
  VA	
  can	
  perform	
  many	
  tasks	
  from	
  general	
  administration	
  to	
  highly	
  specialised	
  tasks.	
  	
  Here	
  
is	
   a	
   list	
   of	
   101	
   Ways	
   To	
   Use	
   a	
   Virtual	
   Assistant,	
   from	
   the	
   International	
   Virtual	
   Assistants	
  
Association.	
  
	
  
Here	
  is	
  a	
  list	
  of	
  example	
  tasks	
  a	
  VA	
  or	
  specialist	
  virtual	
  business	
  can	
  do:	
  
	
  
Article	
  Marketing	
  
• Submit	
  your	
  articles	
  to	
  article	
  directories	
  
• Write	
  base	
  articles	
  for	
  you	
  to	
  tweak	
  
Audio	
  Transcription	
  	
  
• Transcribe	
  recorded	
  audio	
  files	
  
Blogs	
  
• Set	
  up	
  and	
  manage	
  your	
  blog	
  
• Create	
  blog	
  posts	
  from	
  supplied	
  content	
  
• Moderate	
  comments	
  
• Link	
  to	
  your	
  social	
  media	
  
• Create	
  social	
  media	
  posts	
  to	
  drive	
  traffic	
  
Bookkeeping	
  
• Data	
  entry	
  
• Accounts	
  Payable	
  
• Accounts	
  Receivable	
  
• Debtor	
  follow	
  up	
  
• Invoicing	
  
	
   	
  
P a g e 	
  |	
  17	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Customer	
  Relations	
  Management	
  	
  
• Research	
  best	
  CRM	
  solution	
  for	
  your	
  needs	
  
• Set	
  up	
  of	
  an	
  online	
  CRM	
  	
  
• CRM	
  management	
  and	
  data	
  entry	
  
• Enter	
  details	
  from	
  business	
  cards	
  collected	
  at	
  events	
  
• CRM	
  training	
  
• Create	
  a	
  'Client	
  Feedback	
  Survey'	
  and	
  distribute	
  to	
  your	
  clients	
  	
  
• Analyse	
  responses	
  to	
  your	
  survey	
  and	
  provide	
  you	
  with	
  a	
  summary	
  report	
  
• Coordinate	
  a	
  client	
  mail-­‐out	
  including	
  print	
  and	
  postage	
  	
  
Customer	
  Service	
  
• Send	
  introduction	
  letters	
  to	
  new	
  contacts	
  
• Client	
  liaison	
  /	
  nurturing	
  
• Organise	
  client	
  gifts	
  
• Provide	
  virtual	
  reception	
  services	
  
Database	
  Management	
  
• Create	
  and	
  manage	
  an	
  Access	
  database	
  
• Import	
  and	
  export	
  of	
  contacts	
  
Desktop	
  Publishing	
  	
  
• Document	
  scanning	
  and	
  conversion	
  to	
  PDF	
  	
  
• Design	
  certificates	
  
• Document	
  template	
  design	
  	
  
• Design	
  and	
  print	
  labels	
  
• Design	
  of	
  client	
  newsletters	
  	
  
• Design	
  of	
  fliers,	
  brochures	
  and	
  price	
  lists	
  
• Design	
  of	
  invitations	
  
Email	
  Marketing	
  
• Set	
  up	
  email	
  marketing	
  client	
  
• Import	
  current	
  database	
  
• Manage	
  your	
  email	
  lists	
  	
  
• Create	
  email	
  templates	
  
• Create	
  subscriber	
  forms	
  for	
  web	
  and	
  social	
  media	
  
• Create	
  and	
  distribute	
  your	
  eNewsletters	
  
• Provide	
  email	
  marketing	
  reports	
  on	
  open	
  rates	
  and	
  click	
  through	
  rates	
  	
  
• Source	
  newsletter	
  content	
  
• Create	
  auto-­‐responders	
  
	
   	
  
P a g e 	
  |	
  18	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Email	
  /	
  Postal	
  Services	
  	
  
• Manage	
  your	
  business	
  email,	
  such	
  as	
  @admin	
  or	
  @enquiries	
  email	
  address	
  
• Email	
  screening	
  
• Respond	
  to	
  first	
  level	
  enquiries	
  on	
  your	
  behalf	
  
• Forward	
  emails	
  that	
  require	
  attention	
  
• Collect	
  your	
  postal	
  mail	
  -­‐	
  collect	
  local	
  mail	
  or	
  have	
  your	
  mail	
  forwarded	
  to	
  us	
  
• Scan	
  and	
  email	
  of	
  your	
  postal	
  mail	
  
• Vacation	
  mail	
  service	
  
• Design	
  and	
  upload	
  your	
  email	
  signature	
  	
  
Event	
  Organisation	
  	
  
• Seminar,	
  workshop	
  and	
  conference	
  planning	
  
• Social	
  /	
  networking	
  event	
  planning	
  
• Create	
  and	
  mail	
  invitations	
  and	
  manage	
  RSVPs	
  
• Create	
  registration	
  forms	
  
• Set	
  up	
  and	
  manage	
  online	
  event	
  registration	
  
• Venue	
  research	
  
• Venue	
  and	
  catering	
  management	
  
• Create	
  marketing	
  material	
  
• Create	
  press	
  releases	
  
• Manage	
  advertising	
  
• Social	
  media	
  marketing	
  	
  
• Design	
  and	
  print	
  name	
  badges	
  	
  
• Create	
  and	
  print	
  handouts	
  and	
  workbooks	
  
• Create	
  slides	
  from	
  supplied	
  content	
  
• Create	
  a	
  feedback	
  form	
  
• Collate	
  feedback	
  results	
  
• Create	
  and	
  send	
  confirmation	
  and	
  reminder	
  emails	
  
• Source	
  marketing	
  products	
  
• Set	
  up	
  the	
  event	
  on	
  Facebook	
  and	
  LinkedIn	
  
• Share	
  event	
  info	
  via	
  Facebook,	
  LinkedIn	
  and	
  Twitter	
  
• Create	
  a	
  schedule	
  of	
  Tweets	
  and	
  posts	
  to	
  promote	
  the	
  event	
  
Graphic	
  Design	
  
• Logo	
  design	
  
• Print	
  design,	
  such	
  as	
  business	
  cards,	
  brochures,	
  newsletters	
  
• Pull	
  up	
  banner	
  design	
  
• Vehicle	
  branding	
  	
  
• Web	
  custom	
  graphics	
  
• Photo	
  editing	
  
• Profile	
  image	
  creation	
  
P a g e 	
  |	
  19	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Legal	
  Secretarial	
  	
  
• Prepare	
  correspondence	
  and	
  court	
  documents	
  from	
  your	
  dictated	
  recordings	
  	
  
• Conduct	
  property	
  searches	
  	
  
• Confirm	
  appointments	
  	
  
Meeting	
  Support	
  	
  
• Prepare	
  agendas	
  and	
  distribute	
  to	
  attendees	
  	
  
• Create	
  reports	
  
• Attend	
  meetings	
  and	
  take	
  minutes	
  
• Prepare	
  minutes	
  from	
  your	
  notes	
  or	
  recordings	
  
• Arrange	
  resources	
  including	
  meeting	
  venue	
  and	
  catering	
  
Personal/Executive	
  Assistant	
  	
  
• Manage	
  your	
  diary	
  
• Send	
  client	
  gifts	
  for	
  birthdays	
  or	
  special	
  occasions	
  
• Send	
  Christmas	
  cards	
  and	
  gifts	
  to	
  your	
  clients	
  and	
  colleagues	
  	
  
• Pay	
  your	
  bills	
  or	
  send	
  you	
  reminders	
  when	
  they	
  are	
  due	
  	
  
• Assist	
  in	
  locating	
  seminars	
  and	
  conferences	
  for	
  you	
  to	
  attend	
  	
  
• Proofread	
  your	
  articles/documents	
  before	
  you	
  post/send	
  	
  
• Order	
  your	
  monthly	
  stationery	
  supplies	
  online	
  
• Obtain	
  quotes,	
  coordinating	
  ordering,	
  delivery	
  and	
  payment	
  	
  
• Take	
  care	
  of	
  travel	
  arrangements	
  (including	
  flights,	
  car	
  hire,	
  accommodation)	
  
• Prepare	
  a	
  comprehensive	
  itinerary	
  
• Manage	
  your	
  business	
  while	
  you	
  are	
  on	
  holidays	
  
• Project	
  management	
  
• Design	
  filing	
  systems	
  
• System	
  design	
  
• Decluttering	
  
Personal	
  Services	
  /	
  Personal	
  Concierge	
  
• Do	
  your	
  online	
  shopping	
  (from	
  ordering	
  gifts	
  to	
  online	
  grocery	
  orders)	
  	
  
• Assist	
  in	
  the	
  planning	
  of	
  personal	
  events	
  (weddings,	
  parties	
  or	
  travel)	
  	
  
• Book	
  appointments	
  
• Manage	
  your	
  calendar	
  
• Manage	
  your	
  help	
  such	
  as	
  cleaner	
  or	
  gardener	
  	
  
• Research	
  purchases	
  
• Research	
  and	
  plan	
  holidays	
  
	
   	
  
P a g e 	
  |	
  20	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Personnel	
  Management	
  	
  
• Develop	
  and/or	
  update	
  your	
  Employee	
  Handbook	
  	
  
• Create	
  Policy	
  and	
  Procedure	
  manuals	
  
• Prepare	
  welcome	
  packages	
  or	
  orientation	
  material	
  for	
  new	
  employees	
  	
  
• Prepare	
  employee	
  review	
  templates	
  and	
  send	
  you	
  reminders	
  to	
  conduct	
  review	
  
• Research	
   training	
   providers	
   and	
   book	
   staff	
   training	
   identified	
   in	
   your	
   training	
  
needs	
  analysis	
  	
  
Power	
  Point	
  Presentations	
  	
  
• Design	
  PowerPoint	
  templates	
  
• Create	
  a	
  PowerPoint	
  presentation	
  
• Create	
  hand	
  out	
  documents	
  	
  
• Create	
  a	
  web	
  version	
  of	
  presentations	
  and	
  upload	
  to	
  SlideShare	
  
Research	
  	
  
• Research	
  prospects	
  
• Research	
  venues	
  	
  
• Research	
  suppliers	
  
• Research	
  potential	
  purchases	
  and	
  obtain	
  quotes	
  
• Research	
  software	
  
• Research	
  competitors	
  
• Research	
  gifts	
  
Recruitment	
  
• Professional	
  résumé	
  writing	
  
• Prepare	
  job	
  descriptions	
  and	
  place	
  advertisements	
  
• Take	
  enquiries	
  &	
  review	
  applications	
  	
  
• Conduct	
  preliminary	
  phone	
  interviews	
  and	
  compile	
  a	
  short-­‐list	
  	
  
• Research	
  candidate	
  online	
  presence	
  such	
  as	
  LinkedIn	
  Profile	
  
• Conduct	
  reference	
  checking	
  and	
  verify	
  past	
  employment	
  	
  
• Schedule	
  interviews	
  with	
  candidates	
  	
  
• Prepare	
  and	
  send	
  unsuccessful	
  letters	
  /	
  emails	
  	
  
	
   	
  
P a g e 	
  |	
  21	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Secretariat	
  Services	
  
• Acting	
  as	
  the	
  first	
  point	
  of	
  contact	
  for	
  organisations	
  
• Governance	
  
• Public	
  Officer	
  
• Managing	
  new	
  members	
  
• Managing	
  member	
  renewals	
  
• Annual	
  General	
  Meetings	
  and	
  special	
  meetings	
  
• Event	
  co-­‐ordination	
  
• Minutes	
  and	
  Agendas	
  for	
  Board	
  Meetings	
  
Spread	
  Sheet	
  and	
  Charts	
  
• Create	
  basic	
  spreadsheets	
  
• Create	
  complex	
  spreadsheets	
  
• Design	
  templates	
  
• Produce	
  charts	
  and	
  reports	
  
Social	
  Media	
  	
  
• Create	
  your	
  custom	
  social	
  media	
  plan	
  
• Determine	
  suitable	
  platforms	
  to	
  meet	
  your	
  needs	
  
• Set	
  up	
  your	
  Facebook	
  Page	
  
• Set	
  up	
  Pinterest	
  and	
  Pin	
  your	
  web	
  /	
  blog	
  images	
  
• Set	
  up	
  your	
  LinkedIn	
  Company	
  Page	
  	
  
• Review	
  your	
  existing	
  social	
  media	
  presence	
  and	
  strategy	
  
• Design	
  cover	
  images,	
  profile	
  images	
  and	
  tab	
  icons	
  	
  
• Design	
  Twitter	
  and	
  YouTube	
  backgrounds	
  
• Research	
  and	
  install	
  appropriate	
  Facebook	
  apps	
  to	
  extend	
  the	
  page	
  functionality	
  
• Create	
  custom	
  Facebook	
  tabs	
  	
  
• Integrate	
  email	
  marketing	
  	
  
• Provide	
  buttons	
  for	
  use	
  on	
  your	
  website	
  to	
  encourage	
  traffic	
  
• Provide	
  training	
  on	
  Facebook,	
  Twitter,	
  LinkedIn,	
  Pinterest,	
  YouTube,	
  Google+	
  
• Create	
  a	
  content	
  calendar	
  and	
  marketing	
  plan	
  
• Create	
  content	
  from	
  your	
  blog,	
  newsletter,	
  interviews	
  or	
  e-­‐Book	
  for	
  updates	
  
• Schedule	
  posts	
  and	
  Tweets	
  using	
  social	
  media	
  management	
  tools	
  
• Add	
  events	
  to	
  Facebook	
  and	
  LinkedIn	
  and	
  share	
  via	
  Twitter	
  
• Review	
  your	
  social	
  media	
  plan	
  and	
  provide	
  reports	
  
	
   	
  
P a g e 	
  |	
  22	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Telemarketing	
  
• Call	
  prospects	
  from	
  supplied	
  databases	
  /	
  list	
  
• Create	
  effective	
  phone	
  scripts	
  that	
  work	
  
• Create	
  follow	
  up	
  email	
  templates	
  for	
  various	
  scenarios	
  
• Book	
  appointments	
  and	
  manage	
  online	
  diaries	
  
• Report	
  on	
  results	
  
Website	
  Management	
  	
  
• Create	
  a	
  WordPress	
  website	
  	
  
• Mange	
  and	
  update	
  your	
  website	
  
• Manage	
  plugins	
  
• Report	
  on	
  web	
  traffic	
  
• Manage	
  your	
  hosting	
  
• Manage	
  or	
  order	
  your	
  domains	
  
Word	
  Processing	
  	
  
• Typing	
  (create	
  letters,	
  reports,	
  style	
  guides,	
  tenders	
  and	
  contracts)	
  	
  
• Develop	
  and	
  /	
  or	
  update	
  manuals	
  	
  
• Create	
  template	
  documents	
  and	
  spreadsheets	
  
• Refresh	
  old	
  template	
  documents	
  
• Editing	
  and	
  formatting	
  of	
  reports,	
  manuals	
  and	
  other	
  documents	
  	
  
• Format	
  and	
  author	
  e-­‐books	
  	
  
• PDF	
  conversion	
  -­‐	
  web	
  optimisation	
  
• Write	
  tenders	
  
• Legal	
  and	
  medical	
  typing	
  
• Minute	
  taking	
  and	
  agendas	
  
Zzzzzzzzzzzz	
  	
  
• Helping	
  you	
  sleep	
  easily	
  and	
  more	
  often!	
  
	
  
	
   	
  
P a g e 	
  |	
  23	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
How to Work With a Virtual Assistant / Specialist
1.	
  Find	
  the	
  best	
  person	
  for	
  the	
  task	
  
2.	
  Sign	
  a	
  clear	
  agreement,	
  including	
  Terms	
  of	
  Service	
  
3.	
  Agree	
  on	
  rates	
  and	
  invoice	
  terms	
  
4.	
  Have	
  a	
  clear	
  outline	
  of	
  the	
  tasks	
  /	
  project	
  work	
  required	
  
5.	
  Establish	
  preferred	
  method	
  of	
  communication	
  
6.	
  Agree	
  on	
  task	
  deadlines	
  
	
  
Here	
  is	
  a	
  list	
  of	
  what	
  one	
  VA	
  needs	
  from	
  her	
  client:	
  
• a	
  clear	
  written	
  brief	
  on	
  what	
  particular	
  task	
  is	
  required	
  to	
  be	
  undertaken	
  
• an	
  indication	
  of	
  a	
  time	
  frame	
  so	
  work	
  load	
  can	
  be	
  prioritised	
  
• enough	
  notice	
  to	
  be	
  able	
  to	
  complete	
  the	
  task	
  
• supply	
  of	
  all	
  the	
  information	
  needed	
  in	
  order	
  to	
  complete	
  the	
  task	
  
• be	
  available	
  within	
  a	
  reasonable	
  timeframe	
  in	
  case	
  questions/problems	
  come	
  up	
  	
  
• preferably	
  use	
  an	
  online	
  file-­‐sharing	
  tool,	
  e.g.	
  Dropbox	
  or	
  Google	
  docs	
  to	
  make	
  
sharing	
  files	
  and	
  communicating	
  more	
  efficient	
  and	
  streamlined	
  
	
  
Working with a Virtual Team Checklist
o Find	
  the	
  best	
  person	
  for	
  the	
  task	
  
o Sign	
  a	
  	
  clear	
  agreement,	
  including	
  Terms	
  of	
  Service	
  
o Agree	
  on	
  rates	
  and	
  invoice	
  terms	
  
o Have	
  a	
  clear	
  outline	
  of	
  the	
  tasks	
  /	
  project	
  work	
  required	
  
o Establish	
  preferred	
  method	
  of	
  communication	
  
o Agree	
  on	
  task	
  deadlines	
  
	
  
	
  
P a g e 	
  |	
  24	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
7 Tips for Working with a VA
1. Communicate	
  with	
  clarity	
  around	
  expectations	
  at	
  the	
  beginning	
  of	
  your	
  project	
  to	
  
avoid	
  misunderstandings.	
  
2. VAs	
  don’t	
  necessarily	
  work	
  ‘standard’	
  business	
  hours.	
  Be	
  assured	
  that	
  work	
  is	
  being	
  
done	
  but	
  not	
  necessarily	
  during	
  the	
  day	
  on	
  a	
  week	
  day.	
  
3. Communicate	
  your	
  availability	
  so	
  the	
  VA	
  can	
  reach	
  you	
  at	
  appropriate	
  times	
  if	
  a	
  
phone	
  call	
  is	
  required.	
  	
  Having	
  a	
  communication	
  plan	
  means	
  reasonable	
  expectations	
  
can	
  be	
  agreed	
  upon	
  and	
  managed.	
  
4. Plan	
  ahead	
  and	
  communicate	
  your	
  deadlines	
  so	
  your	
  VA	
  can	
  schedule	
  effectively.	
  
Your	
  VA	
  will	
  do	
  their	
  best	
  to	
  accommodate	
  urgent	
  tasks	
  but	
  be	
  aware	
  it	
  may	
  not	
  
always	
  be	
  possible.	
  
5. Understand	
  that	
  a	
  VA	
  is	
  not	
  an	
  employee	
  but	
  instead	
  a	
  business	
  owner	
  who	
  will	
  
view	
  your	
  business	
  from	
  a	
  different	
  perspective	
  -­‐	
  they	
  should	
  be	
  seen	
  as	
  a	
  business	
  
partner.	
  
6. VAs	
  are	
  experienced	
  specialists	
  in	
  their	
  field	
  and	
  do	
  not	
  need	
  to	
  be	
  micro-­‐managed.	
  
7. If	
  things	
  aren’t	
  working	
  so	
  well,	
  communicate	
  with	
  your	
  VA.	
  	
  Schedule	
  a	
  regular	
  
virtual	
  meeting	
  and	
  set	
  monthly	
  goals	
  around	
  tasks	
  and	
  projects	
  to	
  be	
  sure	
  you	
  are	
  
both	
  on	
  the	
  same	
  page.	
  	
  
	
  
P a g e 	
  |	
  25	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Where do I find a professional VA?
You	
  may	
  find	
  VAs	
  at	
  local	
  networking	
  events,	
  social	
  media,	
  online	
  directories,	
  or	
  
have	
  a	
  look	
  at	
  these	
  VA	
  related	
  organisations:	
  
	
  
• http://vadirectory.net/	
  
• http://www.avbn.com.au/	
  
• http://www.virtuallyyours.com.au/	
  
• http://allianceforvirtualbiz.com/	
  
• http://www.ivaa.org/	
  
• http://www.VAnetworking.com/	
  
• http://www.BeMyVA.com/	
  
	
  
There	
  are	
  other	
  organisations	
  around	
  the	
  world,	
  these	
  are	
  ones	
  we	
  know	
  and	
  use.	
  	
  Many	
  
organisations	
  and	
  networking	
  groups	
  have	
  online	
  directories	
  of	
  their	
  members.	
  	
  	
  
The	
  above	
  VA	
  groups	
  list	
  their	
  members	
  and	
  areas	
  of	
  expertise,	
  which	
  can	
  make	
  it	
  easier	
  for	
  
you	
  to	
  find	
  help	
  for	
  specific	
  tasks	
  and	
  projects.	
  	
  Many	
  local	
  groups	
  will	
  also	
  have	
  a	
  member	
  
directory	
  with	
  services	
  listed,	
  and	
  you	
  may	
  be	
  surprised	
  to	
  find	
  a	
  local	
  VA.	
  	
  	
  
Other	
   than	
   using	
   Google	
   to	
   search	
   for	
   a	
   VA	
   with	
   the	
   skill	
   set	
   you	
   require,	
   consider	
   the	
  
following:	
  
• Local	
  networking	
  groups	
  
• Local	
  business	
  organisations	
  
• Word	
  of	
  mouth	
  referrals	
  from	
  VAs	
  or	
  clients	
  
• Referrals	
  from	
  a	
  Business	
  Coach	
  
• Online	
  networking	
  groups	
  
• Online	
  business	
  directories	
  
• Yellow	
  Pages	
  
• Social	
  Media	
  
o LinkedIn	
  groups	
  
o Facebook	
  	
  
o Twitter	
  
o YouTube	
  
	
   	
  
P a g e 	
  |	
  26	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
VA Organisations
A	
  Clayton's	
  Secretary	
  VA	
  Directory	
  
Overloaded	
  with	
  your	
  admin	
  needs	
  and	
  don't	
  know	
  where	
  to	
  start?	
  Frustrated	
  with	
  the	
  time	
  
you	
  need	
  to	
  spend	
  doing	
  your	
  general	
  business	
  'housekeeping'?	
  
Here's	
  why	
  you	
  should	
  use	
  our	
  services:	
  
• No	
  need	
  to	
  make	
  several	
  calls.	
  Fill	
  out	
  the	
  form	
  at	
  'post	
  your	
  job'	
  and	
  you'll	
  have	
  
3	
  -­‐	
  4	
  of	
  our	
  Virtual	
  Assistants	
  contacting	
  you.	
  
• Tell	
  us	
  only	
  once.	
  Your	
  message	
  will	
  go	
  out	
  to	
  our	
  whole	
  team	
  so	
  you	
  won't	
  need	
  
to	
  keep	
  repeating	
  yourself	
  to	
  find	
  help.	
  
• Experience.	
  All	
  of	
  our	
  members	
  have	
  minimum	
  5	
  years'	
  working	
  experience	
  with	
  
many	
  20+	
  years.	
  
• Informative.	
  You	
  can	
  view	
  the	
  profiles	
  of	
  all	
  of	
  our	
  members	
  to	
  find	
  the	
  right	
  VA	
  
for	
  you.	
  
• One	
  stop	
  shop.	
  You	
  don't	
  have	
  to	
  keep	
  looking	
  in	
  many	
  places,	
  we	
  have	
  all	
  the	
  
support	
  you	
  need	
  here.	
  
• Free!	
  No	
  agency	
  fees	
  for	
  finding	
  the	
  right	
  VA(s)	
  for	
  you.	
  
http://www.vadirectory.net	
  
	
  
Alliance	
  for	
  Virtual	
  Business	
  
A4VB	
  Australia	
  is	
  the	
  Alliance	
  for	
  Virtual	
  Businesses’	
  chapter	
  in	
  Australia.	
  	
  The	
  role	
  of	
  the	
  
host	
   organisation,	
   A4VB,	
   is	
   to	
   provide	
   appropriate	
   information,	
   education,	
   coaching,	
  
training,	
  networking	
  and	
  mentoring	
  for	
  up	
  and	
  coming	
  and	
  also	
  existing	
  virtual	
  businesses.	
  
A4VB	
  is	
  about	
  learning,	
  sharing	
  and	
  networking	
  to	
  support	
  each	
  other	
  in	
  our	
  business	
  goals	
  
and	
  needs.	
  The	
  A4VB	
  is	
  also	
  about	
  building	
  relationships	
  to	
  enable	
  us	
  to	
  work	
  together	
  to	
  
further	
  grow	
  and	
  develop	
  our	
  businesses	
  and	
  help	
  them	
  to	
  become	
  strong	
  and	
  profitable.	
  
The	
   Alliance	
   is	
   also	
   a	
   place	
   where	
   existing	
   business	
   owners	
   can	
   find	
   their	
   perfect	
   match	
  
when	
  looking	
  for	
  their	
  virtual	
  business	
  needs.	
  
If	
   you	
   are	
   an	
   aspiring,	
   emerging,	
   or	
   seasoned	
   virtual	
   business	
   we	
   invite	
   you	
   to	
   join	
   our	
  
community	
   and	
   share	
   your	
   knowledge,	
   experience	
   and	
   expertise	
   with	
   other	
   encouraging	
  
entrepreneurs.	
  
http://a4vb.com.au/rfps/	
  
	
  
	
  
P a g e 	
  |	
  27	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Australian	
  Virtual	
  Business	
  Network	
  
AVBN	
  is	
  the	
  only	
  Australian	
  network	
  to	
  fully	
  prequalify	
  and	
  skills	
  test	
  its	
  applicants	
  before	
  
they	
  join	
  to	
  ensure	
  that	
  they	
  meet	
  minimum	
  requirements	
  for	
  virtual	
  business	
  operators	
  in	
  
the	
  areas	
  of	
  experience,	
  skill,	
  ethics	
  and	
  professionalism.	
  So	
  the	
  hard	
  work	
  of	
  due	
  diligence	
  
has	
  already	
  been	
  done	
  for	
  clients.	
  
The	
  above	
  is	
  a	
  primary	
  point	
  of	
  difference	
  between	
  AVBN	
  and	
  other	
  networks	
  together	
  with	
  
the	
   fact	
   that	
   it	
   is	
   comprised	
   of	
   only	
   the	
   best	
   Australian-­‐only	
   virtual	
   businesses	
   since	
  
membership	
  criteria	
  is	
  so	
  strict.	
  However	
  we	
  do	
  not	
  accept	
  membership	
  from	
  agencies	
  or	
  
companies	
  who	
  employ	
  staff.	
  	
  
AVBN	
  is	
  not	
  an	
  agency	
  so	
  clients	
  are	
  not	
  charged	
  to	
  be	
  partnered	
  with	
  a	
  virtual	
  business	
  
service	
  provider.	
  
http://www.avbn.com.au/	
  
	
  
International	
  Virtual	
  Assistants	
  Association	
  
The	
  International	
  Virtual	
  Assistants	
  Association	
  (IVAA)	
  is	
  a	
  non-­‐profit	
  organisation	
  dedicated	
  
to	
   the	
   professional	
   education	
   and	
   development	
   of	
   members	
   of	
   the	
   Virtual	
   Assistance	
  
profession,	
  and	
  to	
  educating	
  the	
  public	
  on	
  the	
  role	
  and	
  function	
  of	
  the	
  Virtual	
  Assistant.	
  The	
  
IVAA	
   provides	
   continuing	
   education,	
   networking	
   opportunities,	
   member	
   benefits	
   and	
  
optional	
  certification	
  to	
  its	
  members,	
  as	
  well	
  as	
  provide	
  a	
  member	
  directory	
  and	
  Request	
  for	
  
Proposal	
   (RFP)	
   system	
   for	
   parties	
   interested	
   in	
   utilising	
   the	
   services	
   of	
   member	
   virtual	
  
assistants.	
  
Are	
   you	
   in	
   need	
   of	
   some	
   specialised	
   or	
   occasional	
   assistance	
   to	
   grow	
   your	
   business?	
  
Working	
  with	
  a	
  Virtual	
  Assistant	
  can	
  be	
  the	
  perfect	
  solution	
  when	
  you	
  need	
  ongoing	
  help	
  
(but	
   don’t	
   need	
   a	
   full-­‐time	
   employee)	
   or	
   when	
   you	
   need	
   a	
   specialist	
   for	
   an	
   important	
  
project	
   or	
   two.	
   From	
   general	
   administrative	
   support	
   to	
   creative	
   and	
   technical	
   projects,	
  
search	
  our	
  member	
  directory	
  or	
  submit	
  your	
  own	
  Request	
  for	
  Proposal	
  (RFP)	
  to	
  find	
  the	
  
perfect	
  match	
  for	
  your	
  needs.	
  
http://www.ivaa.org/	
  
	
  
	
   	
  
P a g e 	
  |	
  28	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Virtually	
  Yours	
  Virtual	
  Assistants	
  
Virtually	
   Yours	
   (VYVA)	
   connects	
   you	
   to	
   Virtual	
   Assistants.	
   Our	
   Virtual	
   Assistants	
   are	
  
independent	
  business	
  owners	
  with	
  their	
  own	
  business	
  plans	
  and	
  rates.	
  We	
  take	
  the	
  legwork	
  
out	
  of	
  finding	
  the	
  perfect	
  Virtual	
  Assistant	
  for	
  you	
  and	
  your	
  business.	
  
• Are	
  you	
  looking	
  for	
  a	
  highly	
  skilled	
  Virtual	
  Service	
  Provider	
  to	
  help	
  your	
  business?	
  
• Need	
  help	
  finding	
  time	
  to	
  do	
  what	
  you	
  do	
  best?	
  
• Want	
   to	
   offload	
   the	
   tasks	
   you	
   hate	
   to	
   do,	
   but	
   know	
   what	
   must	
   be	
   done?	
   –	
  
Bookkeeping,	
  Transcription,	
  Social	
  Media,	
  Web	
  Management	
  and	
  so	
  on?	
  
• Want	
   to	
   find	
   out	
   about	
   working	
   with	
   Virtual	
   Providers	
   and	
   handy	
   tips	
   for	
  
business	
  management?	
  
If	
  you	
  find	
  yourself	
  wasting	
  a	
  lot	
  of	
  time	
  on	
  administrative	
  tasks,	
  because	
  you	
  either	
  lack	
  the	
  
skills	
   or	
   haven’t	
   got	
   the	
   resources	
   to	
   hire	
   a	
   full-­‐time	
   secretary,	
   then	
   working	
   with	
   an	
  
Administrative	
  Virtual	
  Assistant	
  is	
  the	
  solution	
  you	
  have	
  been	
  looking	
  for!	
  
If	
  you	
  are	
  looking	
  for	
  a	
  service	
  provider	
  who	
  can	
  support	
  you	
  virtually	
  (off-­‐site)	
  with	
  other	
  
services	
   such	
   as	
   Author	
   Support,	
   Event	
   Management,	
   Speaker	
   Support,	
   IT	
   Support,	
  
Copywriting	
  and	
  Editing,	
  you’ve	
  come	
  to	
  the	
  right	
  place.	
  
Virtually	
  Yours	
  Virtual	
  Assistants	
  do	
  all	
  your	
  work	
  remotely	
  while	
  you	
  go	
  about	
  running	
  your	
  
business,	
  saving	
  you	
  time	
  and	
  money!	
  
http://www.virtuallyyours.com.au	
  
	
  
VA	
  Portal	
  
The	
  portal	
  is	
  a	
  multi-­‐VA	
  business	
  which	
  means	
  we	
  have	
  a	
  team	
  of	
  hand-­‐selected	
  VAs	
  already	
  
checked	
  and	
  ready	
  to	
  be	
  utilised	
  without	
  having	
  to	
  search	
  the	
  net	
  and	
  other	
  networks	
  trying	
  
to	
  source	
  the	
  VA	
  who	
  has	
  the	
  expertise	
  required.	
  Of	
  course	
  from	
  time	
  to	
  time,	
  there	
  will	
  be	
  
tasks	
  that	
  we	
  don’t	
  have	
  the	
  skill	
  set	
  for	
  but	
  Debbie	
  will	
  be	
  only	
  too	
  happy	
  to	
  find	
  a	
  suitable	
  
candidate	
  amongst	
  the	
  many	
  forums	
  she	
  and	
  Colleen	
  belong	
  to.	
  
http://virtual-­‐assistant.com.au	
  
	
   	
  
P a g e 	
  |	
  29	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Other Useful Links and Resources
• http://blog.execstress.com/2011/08/outsource-­‐or-­‐insource-­‐things-­‐to-­‐consider/	
  
• https://www.facebook.com/WAVirtualBiz	
  
• http://www.wavirtualbiz.com/what-­‐is-­‐a-­‐virtual-­‐assistant-­‐business	
  
• http://www.absolutelyvirtual.com.au/Successful-­‐relationship-­‐with-­‐VA.pdf	
  
• http://www.virtualassistantforums.com/	
  
• http://www.vanetworking.com/	
  
• http://australianvaconference.com/	
  
• http://www.administrativeconsultantsassoc.com/	
  
• http://www.flyingsolo.com.au/working-­‐smarter/outsourcing/working-­‐virtually-­‐a-­‐
definition	
  
	
  
	
  
	
  
Get	
  a	
  FREE	
  Social	
  Media	
  Marketing	
  Plan	
  template	
  by	
  pasting	
  this	
  link	
  into	
  
your	
  browser:	
  	
  
http://www.wildfiresocialmarketing.com/wildfire/freebies	
  
	
  
	
  
	
   	
  
P a g e 	
  |	
  30	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Summary
If	
  you	
  are	
  planning	
  to	
  take	
  your	
  business	
  up	
  a	
  level,	
  here	
  is	
  a	
  way	
  to	
  do	
  so	
  with	
  suitable	
  
support,	
  which	
  is	
  cost	
  effective,	
  and	
  means	
  you	
  are	
  not	
  locked	
  in	
  to	
  the	
  conditions	
  of	
  taking	
  
on	
  an	
  employee.	
  	
  	
  
Create	
   your	
   virtual	
   team	
   of	
   professional	
   support	
   specialists	
   so	
   that	
   you	
   can	
   be	
   more	
  
productive,	
  profitable	
  and	
  be	
  able	
  to	
  have	
  more	
  time	
  to	
  invest	
  in	
  things	
  which	
  are	
  important	
  
to	
  you,	
  whether	
  business	
  related	
  or	
  personal.	
  	
  
	
  
	
  
Create the team you need and
have the lifestyle you deserve.
	
  
P a g e 	
  |	
  31	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
About the Author
Jo	
  Saunders	
  is	
  the	
  Creative	
  Marketing	
  Strategist	
  of	
  Wildfire	
  Social	
  Marketing,	
  a	
  Perth	
  based	
  
marketing	
   consultancy	
   specialising	
   in	
   social	
   media	
   and	
   online	
   marketing	
   strategy,	
  
implementation,	
  support	
  and	
  training.	
  	
  	
  
Wildfire	
  Social	
  Marketing	
  help	
  our	
  clients	
  get	
  fired	
  up	
  
and	
  found	
  in	
  the	
  online	
  media	
  space,	
  by	
  leveraging	
  the	
  
right	
  social	
  media	
  tools	
  to	
  promote	
  events,	
  build	
  your	
  
profile,	
   increase	
   your	
   brand	
   exposure,	
   grow	
   your	
  
business	
   and	
   increase	
   profits.	
   We	
   offer	
   training	
   and	
  
coaching	
  in	
  the	
  use	
  of	
  LinkedIn	
  and	
  Facebook,	
  to	
  small	
  
business	
  and	
  organisations	
  in	
  Perth,	
  Western	
  Australia	
  
and	
  beyond,	
  face	
  to	
  face	
  or	
  via	
  webinar.	
  
With	
   20	
   years’	
   experience	
   in	
   office	
   management,	
  
design,	
   marketing	
   and	
   event	
   management,	
   Jo	
   brings	
  
passion,	
  creativity	
  and	
  innovation	
  to	
  the	
  table.	
  
Jo	
   was	
   invited	
   to	
   join	
   the	
   Steering	
   Committee	
   of	
   the	
  
Australian	
  Chapter	
  of	
  the	
  Alliance	
  for	
  Virtual	
  Business	
  and	
  facilitated	
  the	
  Virtual	
  Roundtable,	
  
a	
  mastermind	
  group	
  for	
  virtual	
  professionals.	
  She	
  organised	
  Global	
  Virtual	
  Assistant	
  Week	
  in	
  
Perth	
  in	
  2011,	
  was	
  on	
  the	
  Online	
  International	
  Virtual	
  Assistant	
  Convention	
  Committee	
  and	
  
ran	
  a	
  local	
  networking	
  group	
  called	
  WA	
  Virtual	
  Business.	
  	
  	
  
Wildfire	
  Social	
  Marketing	
  is	
  a	
  Certified	
  Australian	
  Virtual	
  Business,	
  and	
  Jo	
  was	
  nominated	
  for	
  
the	
  Thomas	
  Leonard	
  International	
  Virtual	
  Assistant	
  of	
  Distinction	
  Award	
  in	
  2011.	
  
She	
  is	
  a	
  speaker	
  and	
  loves	
  to	
  write.	
  	
  Check	
  out	
  her	
  blog	
  via	
  the	
  website	
  below	
  or	
  look	
  out	
  for	
  
her	
  Chapters	
  in	
  this	
  book:	
  “Getting	
  Your	
  Business	
  LinkedIn”	
  http://amzn.to/PRELtp.	
  	
  More	
  
books	
  are	
  in	
  the	
  works,	
  so	
  subscribe	
  to	
  keep	
  up	
  to	
  date.	
  
Contact	
  Details:	
  
Address:	
   PO	
  Box	
  11,	
  North	
  Perth	
  WA	
  6006	
  
Phone:	
  	
  	
   0422	
  431	
  039	
  
Email:	
   	
   jo@wildfiremarketing.com	
  
Website:	
   http://www.wildfiresocialmarketing.com	
  
LinkedIn:	
   http://au.linkedin.com/in/josaunders	
  
Facebook:	
   www.facebook.com/wildfiresocialmarketing	
  
Twitter:	
   @joatwildfire	
  	
  	
  
	
   	
  
P a g e 	
  |	
  32	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
Contributors
A	
  Clayton's	
  Secretary	
  
http://vadirectory.net	
  
Kathie	
   M.	
   Thomas	
   pioneered	
   the	
   Virtual	
   Assistant	
  
industry	
   in	
   Australia	
   and	
   established	
   the	
   first	
   VA	
  
network	
   in	
   the	
   southern	
   hemisphere.	
   Through	
   a	
  
desire	
  to	
  work	
  at	
  home	
  and	
  be	
  present	
  for	
  her	
  family	
  
of	
  5	
  daughters,	
  she	
  registered	
  her	
  business	
  in	
  March	
  
1994	
  and	
  took	
  it	
  online	
  in	
  January	
  1996.	
  Kathie	
  has	
  
written	
  many	
  articles	
  online	
  and	
  has	
  been	
  published	
  
in	
  books	
  and	
  magazines.	
  	
  	
  
A	
  Clayton’s	
  Secretary’	
  was	
  created	
  as	
  a	
  home-­‐based	
  
secretarial	
   support	
   service	
   in	
   1994.	
   As	
   the	
   Virtual	
  
Assistant	
   industry	
   developed	
   ‘A	
   Clayton’s	
   Secretary’	
  
changed	
   its	
   focus	
   from	
   entirely	
   secretarial	
   to	
  
administrative	
  and	
  other	
  services,	
  to	
  encompass	
  the	
  
virtual	
  needs	
  of	
  all	
  clients.	
  
	
  
Absolutely	
  Virtual	
  
http://www.absolutelyvirtual.com.au/	
  
Monika	
  Newman,	
  Principal	
  of	
  Absolutely	
  Virtual,	
  has	
  
more	
   than	
   20	
   years	
   experience	
   in	
   secretarial,	
  
Personal	
   Assistant	
   and	
   administrative	
   positions.	
   She	
  
has	
  worked	
  with	
  a	
  variety	
  of	
  companies,	
  ranging	
  from	
  
small	
  to	
  large	
  multinational	
  enterprises;	
  they	
  include	
  
import/export,	
   travel,	
   government,	
   major	
   oil	
  
companies	
  and	
  independent	
  consultants.	
  
Absolutely	
   Virtual	
   can	
   work	
   with	
   you	
   in	
   an	
   ongoing	
  
capacity,	
   for	
   long-­‐term	
   or	
   one-­‐off	
   projects.	
   This	
   will	
  
be	
   achieved	
   through	
   effective	
   communication,	
  
ongoing	
   education,	
   monitoring	
   outcomes,	
   and	
  
continued	
  improvement	
  in	
  delivery	
  of	
  client	
  services.	
  
Absolutely	
   Virtual,	
   giving	
   your	
   business	
   that	
  
professional	
  edge.	
  
	
  
AKA	
  Virtual	
  PA	
  
http://www.akavirtualpa.com.au/	
  
AKA	
  Virtual	
  PA	
  is	
  your	
  one-­‐stop-­‐shop	
  for	
  all	
  of	
  your	
  
secretarial	
   and	
   administrative	
   requirements.	
  
Specialising	
  in	
  Associations	
  (Secretariat),	
  Coaches	
  and	
  
Public	
  Speakers.	
  
Running	
  your	
  own	
  business	
  can	
  be	
  stressful	
  and	
  time	
  
consuming,	
   so	
   don’t	
   spend	
   valuable	
   time	
   on	
   tasks	
  
that	
  you	
  can	
  outsource.	
  Focus	
  on	
  your	
  own	
  business	
  
requirements	
   and	
   have	
   the	
   freedom	
   to	
   grow	
   your	
  
own	
  client	
  base.	
  	
  Enjoy	
  the	
  flexibility	
  of	
  having	
  your	
  
AKA	
   Virtual	
   PA	
   as	
   close	
   as	
   an	
   email	
   or	
   phone	
   call	
  
away.	
  You	
  can	
  have	
  peace	
  of	
  mind	
  that	
  your	
  work	
  is	
  
being	
  done	
  by	
  an	
  accredited	
  office	
  professional	
  with	
  
many	
  years	
  experience	
  in	
  the	
  secretarial	
  field.	
  
	
  
My	
  Australian	
  Secretary	
  
http://www.facebook.com/myaustraliansecretary	
  	
  
Linda	
   Harachi’s	
   experience	
   with	
   secretarial	
   and	
  
administrative	
  support	
  spans	
  20	
  years.	
  She	
  began	
  her	
  
career	
  by	
  completing	
  a	
  Diploma	
  in	
  Secretarial	
  Studies	
  
and	
  has	
  worked	
  overseas,	
  in	
  the	
  private	
  sector	
  and	
  in	
  
the	
  Western	
  Australian	
  state	
  government.	
  Linda	
  has	
  
also	
   run	
   a	
   successful	
   VA	
   business,	
   My	
   Australian	
  
Secretary	
  which	
  has	
  a	
  new	
  focus	
  on	
  the	
  horizon.	
  
	
  
MJS	
  Virtual	
  Business	
  Support	
  	
  
http://www.mjsvirtual.com.au	
  
We	
   provide	
   a	
   reliable,	
   efficient	
   and	
   flexible	
   virtual	
  
business	
  support	
  service	
  for	
  small	
  business	
  and	
  solo	
  
entrepreneurs.	
  	
  We	
  help	
  to	
  streamline	
  your	
  business	
  
processes	
   so	
   you	
   can	
   really	
   take	
   your	
   businesses	
   to	
  
the	
   next	
   level.	
   	
   Partner	
   with	
   MSJ	
   Virtual	
   Business	
  
Support	
   and	
   receive	
   personalised	
   service	
   and	
   high	
  
quality,	
  professional	
  support	
  that	
  you	
  can	
  rely	
  on.	
  
	
  
My	
  Own	
  P.A	
  	
  
www.facebook.com/MyOwnP.A	
  
Based	
   on	
   the	
   Gold	
   Coast,	
   the	
   Principal	
   of	
   My	
   Own	
  
P.A,	
  Sarah	
  Cronin,	
  possesses	
  12	
  years	
  of	
  experience	
  
within	
   the	
   legal	
   sector	
   as	
   an	
   administrator	
   and	
  
paralegal	
   as	
   well	
   as	
   over	
   two	
   years	
   as	
   a	
   VA.	
   With	
  
exceptional	
  organisation,	
  a	
  flair	
  for	
  the	
  written	
  word,	
  
high	
   attention	
   to	
   detail	
   and	
   a	
   firm	
   commitment	
   to	
  
completing	
   projects	
   on	
   time,	
   My	
   Own	
   P.A	
   is	
  
dedicated	
   to	
   consistently	
   providing	
   services	
   of	
   the	
  
highest	
  standard.	
  ..."Life	
  just	
  got	
  easier"!	
  	
  	
  
	
   	
  
P a g e 	
  |	
  33	
  
	
  
	
  
Wildfire	
  Social	
  Marketing	
  ©	
  2014	
  	
  -­‐	
  How	
  to	
  Outsource	
  to	
  a	
  VA	
  
SPECIAL OFFER
	
  
Get	
  a	
  LinkedIn	
  profile	
  review	
  from	
  Wildfire	
  Social	
  Marketing.	
  	
  We	
  will	
  review	
  
your	
  existing	
  profile	
  and	
  provide	
  feedback	
  with	
  suggestions	
  for	
  improvement	
  
in	
  the	
  key	
  areas.	
  
Available	
  to	
  the	
  FIRST	
  20	
  people	
  who	
  contact	
  us	
  via	
  the	
  link	
  below.	
  
	
  
If	
  you	
  miss	
  out	
  we	
  will	
  send	
  you	
  a	
  super	
  special	
  offer	
  and	
  free	
  LinkedIn	
  ebook	
  
	
  
To	
  claim	
  this	
  offer:	
  
http://www.wildfiresocialmarketing.com/wildfire/vabookoffer	
  
	
  
Questions:	
  	
  	
  offer@wildfiresocialmarketing.com	
  
	
  
	
  

Contenu connexe

Similaire à How to Grow Your Business by Outsourcing to a Professional Virtual Assistant - ebook - 2014 FINAL

Practical seo-copywriting-v1.1
Practical seo-copywriting-v1.1Practical seo-copywriting-v1.1
Practical seo-copywriting-v1.1
Kim Cao
 
How to Write Amazingly Hypnotic Copy to Sell Your Stuff Quickly and Easily
How to Write Amazingly Hypnotic Copy to Sell Your Stuff Quickly and EasilyHow to Write Amazingly Hypnotic Copy to Sell Your Stuff Quickly and Easily
How to Write Amazingly Hypnotic Copy to Sell Your Stuff Quickly and Easily
Curtis Burns
 
HowtoWintheWarforJobs_Ebook_Restricted_Free
HowtoWintheWarforJobs_Ebook_Restricted_FreeHowtoWintheWarforJobs_Ebook_Restricted_Free
HowtoWintheWarforJobs_Ebook_Restricted_Free
Ben West
 
Kay white power up speak up- be heard
Kay white   power up  speak up- be heardKay white   power up  speak up- be heard
Kay white power up speak up- be heard
Gaurav Verma
 
How To Tame Pinterest
How To Tame PinterestHow To Tame Pinterest
How To Tame Pinterest
smartbird
 
New Resume -Jay P
New Resume -Jay PNew Resume -Jay P
New Resume -Jay P
Jay Prasad
 

Similaire à How to Grow Your Business by Outsourcing to a Professional Virtual Assistant - ebook - 2014 FINAL (20)

Practical seo-copywriting-v1.1
Practical seo-copywriting-v1.1Practical seo-copywriting-v1.1
Practical seo-copywriting-v1.1
 
How to Write Amazingly Hypnotic Copy to Sell Your Stuff Quickly and Easily
How to Write Amazingly Hypnotic Copy to Sell Your Stuff Quickly and EasilyHow to Write Amazingly Hypnotic Copy to Sell Your Stuff Quickly and Easily
How to Write Amazingly Hypnotic Copy to Sell Your Stuff Quickly and Easily
 
Affiliate Marketing Master 2022
Affiliate Marketing Master 2022Affiliate Marketing Master 2022
Affiliate Marketing Master 2022
 
How to Get Free Advertising for Your Small Business Today!
How to Get Free Advertising for Your Small Business Today!How to Get Free Advertising for Your Small Business Today!
How to Get Free Advertising for Your Small Business Today!
 
HowtoWintheWarforJobs_Ebook_Restricted_Free
HowtoWintheWarforJobs_Ebook_Restricted_FreeHowtoWintheWarforJobs_Ebook_Restricted_Free
HowtoWintheWarforJobs_Ebook_Restricted_Free
 
1201 2012 us training catalog final
1201 2012 us training catalog final1201 2012 us training catalog final
1201 2012 us training catalog final
 
Kay white power up speak up- be heard
Kay white   power up  speak up- be heardKay white   power up  speak up- be heard
Kay white power up speak up- be heard
 
Social media-power
Social media-powerSocial media-power
Social media-power
 
Internet entrepreneurship survival_guide
Internet entrepreneurship survival_guideInternet entrepreneurship survival_guide
Internet entrepreneurship survival_guide
 
Internet entrepreneurship survival guide
Internet entrepreneurship survival guideInternet entrepreneurship survival guide
Internet entrepreneurship survival guide
 
How To Tame Pinterest
How To Tame PinterestHow To Tame Pinterest
How To Tame Pinterest
 
How To Become A Successful Public Speaker
How To Become A Successful Public SpeakerHow To Become A Successful Public Speaker
How To Become A Successful Public Speaker
 
Confidences brand
Confidences brandConfidences brand
Confidences brand
 
Affiliate Marketing Influence.pdf
Affiliate Marketing Influence.pdfAffiliate Marketing Influence.pdf
Affiliate Marketing Influence.pdf
 
Mw members guideupdated7312 (1)
Mw members guideupdated7312 (1)Mw members guideupdated7312 (1)
Mw members guideupdated7312 (1)
 
New Resume -Jay P
New Resume -Jay PNew Resume -Jay P
New Resume -Jay P
 
Win Every Interview with these ultimate 177 Steps | win interview in 2022.
Win Every Interview with these ultimate 177 Steps | win interview in 2022.Win Every Interview with these ultimate 177 Steps | win interview in 2022.
Win Every Interview with these ultimate 177 Steps | win interview in 2022.
 
IT Service Brokering for Dummies
IT Service Brokering for DummiesIT Service Brokering for Dummies
IT Service Brokering for Dummies
 
IT Service Brokering for Dummies
IT Service Brokering for DummiesIT Service Brokering for Dummies
IT Service Brokering for Dummies
 
Successful business marketing
Successful business marketingSuccessful business marketing
Successful business marketing
 

Plus de Jo Saunders

Plus de Jo Saunders (20)

2023 Speaking Brochure - Jo Saunders - optimsed.pdf
2023 Speaking Brochure - Jo Saunders - optimsed.pdf2023 Speaking Brochure - Jo Saunders - optimsed.pdf
2023 Speaking Brochure - Jo Saunders - optimsed.pdf
 
How to Promote Events with LinkedIn
How to Promote Events with LinkedInHow to Promote Events with LinkedIn
How to Promote Events with LinkedIn
 
Create Meaningful Relationships Event photos.pptx
Create Meaningful Relationships Event photos.pptxCreate Meaningful Relationships Event photos.pptx
Create Meaningful Relationships Event photos.pptx
 
LinkedIn for Career Development
LinkedIn for Career DevelopmentLinkedIn for Career Development
LinkedIn for Career Development
 
LinkedIn Profile Blueprint 2020 09
LinkedIn Profile Blueprint 2020 09LinkedIn Profile Blueprint 2020 09
LinkedIn Profile Blueprint 2020 09
 
2020 08 LinkedIn Overview
2020 08 LinkedIn Overview2020 08 LinkedIn Overview
2020 08 LinkedIn Overview
 
2020 08 Unite2020 Reboot
2020 08 Unite2020 Reboot2020 08 Unite2020 Reboot
2020 08 Unite2020 Reboot
 
Getting your Profile and Storytelling Right on LinkedIn 2020
Getting your Profile and Storytelling Right on LinkedIn 2020Getting your Profile and Storytelling Right on LinkedIn 2020
Getting your Profile and Storytelling Right on LinkedIn 2020
 
2020 #ChangeTheWorldEvent LinkedIn Presentation
2020 #ChangeTheWorldEvent LinkedIn Presentation2020 #ChangeTheWorldEvent LinkedIn Presentation
2020 #ChangeTheWorldEvent LinkedIn Presentation
 
LinkedIn Connectfluence // Business Knowledge and Software Expo
LinkedIn Connectfluence // Business Knowledge and Software ExpoLinkedIn Connectfluence // Business Knowledge and Software Expo
LinkedIn Connectfluence // Business Knowledge and Software Expo
 
LinkedIn Profile Blueprint 2020
LinkedIn Profile Blueprint 2020LinkedIn Profile Blueprint 2020
LinkedIn Profile Blueprint 2020
 
Dialight Workshop
Dialight WorkshopDialight Workshop
Dialight Workshop
 
LinkedIn for the Keynote Speaker
LinkedIn for the Keynote SpeakerLinkedIn for the Keynote Speaker
LinkedIn for the Keynote Speaker
 
Create Your Personal Brand & Cultivate Your Professional Network // 2020 02
Create Your Personal Brand & Cultivate Your Professional Network // 2020 02Create Your Personal Brand & Cultivate Your Professional Network // 2020 02
Create Your Personal Brand & Cultivate Your Professional Network // 2020 02
 
Create & Cultivate Your Professional Network with LinkedIn / WCIE 2020
Create & Cultivate Your Professional Network with LinkedIn / WCIE 2020Create & Cultivate Your Professional Network with LinkedIn / WCIE 2020
Create & Cultivate Your Professional Network with LinkedIn / WCIE 2020
 
PMO MeetUp Sydney // LinkedIn Training 2019
PMO MeetUp Sydney // LinkedIn Training 2019PMO MeetUp Sydney // LinkedIn Training 2019
PMO MeetUp Sydney // LinkedIn Training 2019
 
Rebrand Your LinkedIn Profile - AIOH2019
Rebrand Your LinkedIn Profile - AIOH2019Rebrand Your LinkedIn Profile - AIOH2019
Rebrand Your LinkedIn Profile - AIOH2019
 
WAIS CPD LinkedIn Seminar
WAIS CPD LinkedIn SeminarWAIS CPD LinkedIn Seminar
WAIS CPD LinkedIn Seminar
 
LinkedIn #ChangeTheWorldEvent Presentation
LinkedIn #ChangeTheWorldEvent PresentationLinkedIn #ChangeTheWorldEvent Presentation
LinkedIn #ChangeTheWorldEvent Presentation
 
Establish Your Personal Brand with LinkedIn
Establish Your Personal Brand with LinkedInEstablish Your Personal Brand with LinkedIn
Establish Your Personal Brand with LinkedIn
 

How to Grow Your Business by Outsourcing to a Professional Virtual Assistant - ebook - 2014 FINAL

  • 1.   How to Grow Your Business by Outsourcing to a Professional Virtual Assistant By   Jo Saunders        
  • 2. P a g e  |  2       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Disclaimer This   e-­‐book   has   been   written   by   the   author   with   input   from   individual   contributors   to   educate  business  owners.     All  views  expressed  in  this  document  are  the  views  of  the  authors.  They  are  not  meant  to  be   a  substitute  for  professional  services  or  advice,  nor  can  it  be  guaranteed  with  regard  to  its   accuracy  or  reliability  with  any  recourse  to  the  contributors.    Their  examples,  stories  and   content  are  provided  as  a  general  guide  only  and  all  links  are  for  informational  purposes   only.     The  articles  have  not  been  warranted  for  content,  accuracy  or  any  other  implied  or  explicit   purpose  and  the  contributors  do  not  accept  liability  for  misuse  of  content  in  this  e-­‐book.   If  further  information  is  required,  readers  are  encouraged  to  seek  professional  advice.   Copyright All  content  included  in  this  e-­‐book  is  copyright  and  the  intellectual  property  of  the  author.     Apart  from  fair  dealing  you  cannot  claim  the  author's  content  as  your  own  or  reproduce  the   articles  in  any  form  without  express  permission  from  the  author.     As  the  reader,  you  may  quote  from  this  e-­‐book  and  refer  to  the  contents  remembering  to   acknowledge  the  author  when  doing  so.   The  e-­‐book  can  be  printed  for  the  use  of  any  or  all  stories  for  educational  purposes.  The   contents  must  acknowledge  the  contributing  author  with  their  contact  details  as  listed.   Further Contact Each  contributing  author  has  their  own  particular  expertise  in  business.    If  you  want  any   further  information  please  feel  free  to  contact  them  individually  using  their  details  as  listed   on  Contributors  page  at  the  rear  of  the  book.         Editing  and  proofreading  by  Linda  Harachi  of  My  Australian  Secretary.   Copyright  ©2012  Jo  Saunders,  Wildfire  Social  Marketing
  • 3. P a g e  |  3       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Contents How  to  Grow  Your  Business  by  Outsourcing  to  a  Professional  Virtual  Assistant  .....................  1   Disclaimer  .................................................................................................................................  2   Copyright  ..................................................................................................................................  2   Further  Contact  ........................................................................................................................  2   Introduction  .............................................................................................................................  6   Why  me?  ..................................................................................................................................  6   The  Business  Growth  Gap  ........................................................................................................  7   What  is  a  Virtual  Assistant    (VA)?  .............................................................................................  8   What  is  an  Offshore  VA?  ..........................................................................................................  9   Virtual  Assistant  Basics  ...........................................................................................................  10   Will  I  save  money  by  using  a  VA?  ....................................................................................  10   What  is  the  standard  rate  for  a  VA?  ...............................................................................  10   Can  one  VA  take  care  of  all  my  support  needs?  .............................................................  10   Who  does  a  VA  work  with?  .............................................................................................  10   Are  VAs  always  female?  ..................................................................................................  10   Does  a  VA  work  office  hours?  .........................................................................................  11   What  systems  does  a  business  need  to  have  in  place,  to  enable  a  VA  to  be  as  effective   as  possible?  .....................................................................................................................  11   Communicating  with  a  VA  ......................................................................................................  11   What  is  the  best  way  to  communicate  with  a  VA?  .........................................................  12   Do  you  need  to  meet  with  a  VA?  ....................................................................................  12   Email  best  practice  ..........................................................................................................  13   Confidentiality  and  Credibility  ................................................................................................  13   How  can  I  trust  the  VA  is  working  on  my  tasks?  .............................................................  13   Should  a  VA  supply  a  résumé  or  CV?  ..............................................................................  13   How  does  a  VA  demonstrate  these  qualities:    reliability,  meeting  timelines,  and  being   professional  in  the  delivery  of  service?  ..........................................................................  14   How  do  VAs  protect  their  clients  confidentiality?  ..........................................................  14   Is  there  ever  a  conflict  of  interest  where  a  VA  works  with  the  same  type  of  client?  .....  14   Getting  Started  .......................................................................................................................  15   How  do  we  start  working  with  a  VA?  ..............................................................................  15  
  • 4. P a g e  |  4       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   How  do  we  pay  a  VA  for  services?  ..................................................................................  15   What  tasks  can  a  VA  take  care  of?  .........................................................................................  16   Here  is  a  list  of  example  tasks  a  VA  or  specialist  virtual  business  can  do:  .......................  16   Article  Marketing  ............................................................................................................  16   Audio  Transcription  ........................................................................................................  16   Blogs  ................................................................................................................................  16   Bookkeeping  ...................................................................................................................  16   Customer  Relations  Management  ..................................................................................  17   Customer  Service  ............................................................................................................  17   Database  Management  ...................................................................................................  17   Desktop  Publishing  .........................................................................................................  17   Email  Marketing  ..............................................................................................................  17   Email  /  Postal  Services  ....................................................................................................  18   Event  Organisation  ..........................................................................................................  18   Graphic  Design  ................................................................................................................  18   Legal  Secretarial  ..............................................................................................................  19   Meeting  Support  .............................................................................................................  19   Personal/Executive  Assistant  ..........................................................................................  19   Personal  Services  /  Personal  Concierge  ..........................................................................  19   Personnel  Management  .................................................................................................  20   Power  Point  Presentations  .............................................................................................  20   Research  .........................................................................................................................  20   Recruitment  ....................................................................................................................  20   Secretariat  Services  .........................................................................................................  21   Spread  Sheet  and  Charts  .................................................................................................  21   Social  Media  ....................................................................................................................  21   Telemarketing  .................................................................................................................  22   Website  Management  ....................................................................................................  22   Word  Processing  .............................................................................................................  22   Zzzzzzzzzzzz  .....................................................................................................................  22   How  to  Work  With  a  Virtual  Assistant  /  Specialist  .................................................................  23   Working  with  a  Virtual  Team  Checklist  ..................................................................................  23  
  • 5. P a g e  |  5       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   7  Tips  for  Working  with  a  VA  ..................................................................................................  24   Where  do  I  find  a  VA?  ............................................................................................................  25   VA  Organisations  ....................................................................................................................  26   A  Clayton's  Secretary  VA  Directory  .................................................................................  26   Alliance  for  Virtual  Business  ............................................................................................  26   Australian  Virtual  Business  Network  ...............................................................................  27   International  Virtual  Assistants  Association  ...................................................................  27   Virtually  Yours  Virtual  Assistants  ....................................................................................  28   VA  Portal  .........................................................................................................................  28   Other  Useful  Links  and  Resources  ..........................................................................................  29   Summary  ................................................................................................................................  30   About  the  Author  ...................................................................................................................  31   Contact  Details:  ...............................................................................................................  31   Contributors  ...........................................................................................................................  32   SPECIAL  OFFER  .......................................................................................................................  33          
  • 6. P a g e  |  6       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Introduction Inspiration   for   writing   this   book   came   whilst   preparing   to   present   to   a   local   networking   group  about  what  a  Virtual  Assistant  is  and  how  they  can  help  small  business.    Hearing  the   confusion  around  what  is  understood  about  the  role  of  a  Virtual  Assistant  and  being  around   the  industry  for  a  number  of  years,  I  took  the  presentation  and  kept  adding  to  it,  going  from   a  3  page  document  to  this  book.   The  aim  of  this  book  is  to  educate  and  reveal  just  what  a  professional  Virtual  Assistant  is,   how   they   work,   what   they   do   and   how   you   the   business   owner   and   organisation   can   leverage  their  skills  and  experience  to  help  you  grow  your  business.   Why me? I  started  my  business  part  time  while  employed,  in  the  event  management  and  marketing   field.    When  I  took  the  leap  to  focus  on  my  own  business  full  time  in  2009,  I  joined  the   Virtual   Assistant   industry   and   offered   business   support   services   to   my   clients   who   were   mostly  organisations  and  event  providers.    I  bundled  my  event  management  and  marketing   skills,  along  with  graphic  design  and  extensive  administrative  experience  into  my  business   model.       In   building   my   business   I   found   much   support   from   the   various   virtual   business   organisations   and   forums,   attending   the   annual   Online   International   Virtual   Assistant   Convention  (OIVAC)  and  the  Australian  Virtual  Assistant  Conference  (AVAC)  in  Melbourne.     I   went   on   to   establish   a   group   for   virtual   business   in   Western   Australia   -­‐   WA   Virtual   Business,  to  network  and  support  each  other.  I  was  invited  to  join  the  founding  Steering   Committee  of  the  Australian  Chapter  of  the  Alliance  for  Virtual  Business  in  2011.    I  facilitate   a  monthly  Virtual  Roundtable  for  Alliance  members,  whereby  we  discuss  various  industry   topics.    I  also  joined  the  organising  committee  of  OIVAC  for  2012.       In  2011  I  rebranded  my  business  to  focus  on  helping  clients  leverage  online  marketing,  by   planning,  executing,  training  and  managing  their  social  media  and  email  marketing.  I  run   workshops   helping   professionals   use   LinkedIn   to   build   their   brand   and   speak   on   social   media.     I  have  used  a  variety  of  Virtual  Assistants  myself  and  now  via  this  book,  aim  to  help  other   busy  people  grow  by  leveraging  the  expertise  of  a  Professional  Virtual  Assistant.   Jo  Saunders   Get  a  FREE  Social  Media  Marketing  Plan  template  by  pasting  this  link  into  your  browser:     http://www.wildfiresocialmarketing.com/wildfire/freebies  
  • 7. P a g e  |  7       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   The Business Growth Gap Are   you   feeling   overwhelmed   and   tired   trying   to   do   everything  in  your  business?  Are  you  in  that  place  between   starting  out  and  needing  to  employ  help  but  can’t  see  how   to  get  there  or  what  to  do  in  the  meantime?       With   an   employee   comes   a   huge   overhead,   in   financial   terms  and  management  terms.    It  may  not  be  the  space  you   wish  to  be  in,  or  you  may  be  in  this  space  but  find  you  still   don’t   have   enough   help   at   hand,   particularly   relating   to   specific  skills.    This  is  where  a  Virtual  Assistant  can  step  in  to   bridge  the  gap.    Having  a  professional  Virtual  Assistant  on  your  team  means  you  can  get   things  done  and  focus  on  the  things  you  need  to  focus  on,  in  order  to  grow  your  business.   The   full   cost   of   an   employee   is   much   greater   than   their   salary.     You   are   obliged   to   pay   superannuation,  workers’  compensation,  find  space  in  your  office  for  them  to  work,  provide   them  with  all  the  equipment  required,  and  organise  regular  training  at  your  cost.      The  cost   of  an  employee  can  be  2.5  times  their  salary  and  you  are  locked  into  providing  ongoing  work   to  meet  the  employment  contract  needs,  unless  they  are  a  casual  employee,  and  then  there   are  minimum  requirements  to  meet.       You  may  consider  using  a  Temp  Agency,  but  once  again  there  is  a  commitment  to  minimum   hours  of  engagement  and  a  much  higher  hourly  rate.    You  may  need  to  train  them  and  will   need   to   provide   them   with   equipment   and   a   physical   work   space.   If   you   want   the   same   person  again  they  may  not  be  available.       A  Virtual  Assistant  may  be  a  better  solution  to  your  support  needs.      
  • 8. P a g e  |  8       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   What is a Virtual Assistant (VA)? A   professional   Virtual   Assistant   or   VA,   is   a   highly-­‐skilled   independent   contractor,   an   entrepreneur  with  many  years  corporate  experience,  who  provides  remote  administrative,   technical  or  creative  business  support  to  clients,  from  their  office.  They  build  an  alliance   with  their  clients,  from  solo  entrepreneurs  to  medium  enterprises  and  organisations.  They   can  develop  long  term  relationships,  to  create  the  benefits  of  continuity  and  loyal  service.   They  have  a  commitment  to  training,  often  hold  industry  certification  and  are  members  of   professional  Virtual  Assistant  organisations.         VAs  have  extensive  experience  in  administrative  support  and  management  roles,  spanning   various   industries,   in   many   areas,   including   finance   and   accounts,   website   management,   event  management,  desktop  publishing,  secretarial  support,  research,  recruitment,  human   resources,   social   media   marketing   and   traditional   marketing.     They   come   from   positions   such  as  Office  Manager,  Executive  PA,  Legal  Typist,  Copywriter,  Event  Manager,  Marketing   Manager,  Secretary  and  Bookkeeper.     A  Virtual  Assistant  will  invoice  you   for  the  work  they  have  completed,   any   items   relating   to   it,   and   nothing  more.    It  is  a  flat  inclusive   fee   generally   billed   on   an   hourly   rate  or  via  a  retainer  agreement  or   package.     There   are   no   additional   costs   for   insurance,   superannuation   or   leave   to   factor   in.   There   are   no   costs   for   training   and  equipment.  VAs  buy  their  own   equipment,  and  organise  their  own   training   as   part   of   their   business   costs.   A  Virtual  Assistant  is  one  term  in  use,  but  there  are  many  others  being  used,  depending  on   the  service  being  provided  to  particular  markets,  such  as  Virtual  Business  Manager,  Virtual   Business   Consultant   or   Online   Business   Manager   among   others.     For   the   purpose   of   this   book,  we  will  use  the  term  VA,  but  we  actually  mean  a  specialist  covering  many  support   roles.      
  • 9. P a g e  |  9       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   What is an Offshore VA? The  term  VA  is  often  confused  with  the  “offshore   VA”  who  is  generally  an  employee  operating  from   a  call  centre,  rather  than  a  professional  business   owner.    Offshore  VAs  operate  in  various  locations   around   the   world,   such   as   India   and   the   Philippines  and  offer  many  services  for  a  fraction   of  the  cost,  via  sites  such  as  Elance  and  oDesk,  but   be   sure   they   can   indeed   meet   your   needs.     The   type  of  work  and  level  of  risk  may  dictate  whether   this  is  the  right  solution  for  your  needs.   A  professional  Virtual  Assistant  adds  value  to  your   business  and  understands  what  running  a  business  is  like,  because  they  too  run  a  business.   They   are   responsible   for   their   business   operating   costs,   taxes,   insurance,   equipment   and   training,  leaving  you  less  to  worry  about.       Being  informed  about  which  model  of  VA  you  are  working  with  will  impact  your  decision  to   engage  a  professional  VA  or  offshore  VA.    Do  your  homework  and  check  whichever  VA  you   engage  has  the  skill  set  you  require  to  perform  the  tasks  and  has  the  experience  to  meet   your  needs  as  a  professional  business  partner.  Professional  VAs  will  have  a  LinkedIn  Profile,   Facebook   Business   Page   and   website   where   you   can   get   a   feel   for   their   work,   view   testimonials   and   recommendations,   validate   their   experience   and   view   their   service   offering.  A  professional  Virtual  Assistant  adds  value  to  your  business  and  understands  what   running  a  business  is  like,  because  they  too  run  a  business.  They  are  responsible  for  their   business  operating  costs,  taxes,  insurance,  equipment  and  training,  leaving  you  less  to  worry   about.       Further   reading   about   the   offshore   model   –   Virtual   Freedom   by   Chris   Ducker.     www.chrisducker.com   To  find  offshore  staff;   www.virtualstafffinder.com   www.ezyzva.com.au   www.elance.com   www.odesk.com     www.fiverr.com    
  • 10. P a g e  |  10       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Virtual Assistant Basics How  can  you  work  with  a  VA?      Here  are  some  common  questions.     Will  I  save  money  by  using  a  VA?   Partnering  with  a  professional  VA  and  having  them  take  care  of  the  tasks   you  don’t  enjoy,  don’t  have  the  expertise  in  or  skill  to  undertake,  or  really   don’t  need  to  be  doing,  will  free  up  your  time  to  focus  on  other  things,   such  as  core  business,  marketing  and  networking  to  grow  your  business.   Having  strong,  reliable  support  will  also  allow  you  to  take  time  out  of  your   business,  giving  you  the  lifestyle  you  want.     What  is  the  standard  rate  for  a  VA?   VAs  each  set  their  own  rate  as  a  business  owner  and  specialist.    Certain  skills  are  priced  in  a   higher   bracket   and   some   VAs   operate   under   a   package   model.     Rather   than   look   at   the   price,  look  at  the  value.    As  in  any  business,  choose  the  most  appealing  specialist  for  the   task,  based  on  skill,  experience  and  price,  rather  than  just  on  price  alone.     Can  one  VA  take  care  of  all  my  support  needs?       Be  sure  to  partner  with  a  VA  that  fits  you  immediate  needs,  which  will  make  for  a  better   relationship  and  provide  maximum  value.    You  may  need  to  engage  various  VAs  to  meet  all   your  needs.  Initially  start  with  a  few  tasks  and  increase  as  needed.     Who  does  a  VA  work  with?   A   VA   can   support   any   business   or   organisation,   including   small   business,   non-­‐profits,   Consultants,   Coaches,   Speakers,   and   other   VAs.   Some   tend   to   have   a   niche   market   they   work  with,  so  you  may  come  across  a  VA  who  is  a  specialist  in  your  industry.     Are  VAs  always  female?   While  the  majority  are  female,  due  to  the  nature  of  much  of  the  work,  and  the  fact  that   many   come   from   secretarial   and   Personal   Assistant   backgrounds,   who   are   traditionally   women,  there  are  some  males  in  the  VA  community.    Many  male  VAs  have  an  IT  or  project   management  background  in  addition  to  general  administration.    
  • 11. P a g e  |  11       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Does  a  VA  work  office  hours?   This  will  depend  on  the  individual.  Given  a  VA  is  not  an  employee  but  a  business  owner   themselves,   they   will   communicate   hours   of   work,   turn-­‐around   time,   additional   fees   for   ‘rush’   jobs   or   out   of   hours   work   in   the   Agreement  provided  to  the  client.    Some  VAs   will   work   in   the   evening,   without   charging   you  extra,  because  they  choose  to  work  this   way.    Other  VAs  may  operate  9am  –  3pm  to   suit  their  needs.    If  they  are  not  available,  a   system  will  be  in  place  to  leave  messages.       Check   the   Agreement   the   VA   has   supplied   and   work   with   them   to   come   up   with   mutually  agreeable  terms.       Don’t   expect   your   VA   to   be   ‘on   call’   unless   this  is  set  out  in  the  Agreement.    Additional   costs   may   be   incurred   for   that   level   of   service,  if  it  is  available.  That  service  may  not   be  available  with  all  VAs.     It   may   take   time   to   adjust   from   operating   with   an   employee   who   is   available,   to   becoming  the  client  of  another  business  and   not  having  instant  access  to  support.    Having   a  clear  communication  method  and  process  is   important.       What  systems  does  a  business  need  to  have  in  place,   to  enable  a  VA  to  be  as  effective  as  possible?   A   VA   will   have   their   own   system   for   working   with   clients.   Some   use   online   project   management   tools   such   as   Huddle,   Basecamp   or   Client   Spot   and   other   cloud   solutions.   Having   a   clear   idea   of   the   services   required   and   any   processes   you   need   the   VA   to   manage  will  help.  Having  a  communication  process  and   nominating  the  preferred  method  of  contact  is  crucial.     Communicating with a VA
  • 12. P a g e  |  12       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   What  is  the  best  way  to  communicate  with  a  VA?   A  professional  Virtual  Assistant  operates  remotely,   therefore   they   will   communicate   and   share   information  in  many  ways  such  as  via  email,  Skype,   phone,   social   media,   online   project   management   tools,  file  sharing  such  as  Dropbox,  or  even  fax.     Establish   your   preferred   methods   of   communication  at  the  start  of  the  relationship  and   always  schedule  any  meeting  times  if  relevant.   Be   clear   and   concise   in   communications   and   communicate   deadlines   well   in   advance.     Specify   upfront   as   to   when   a   project   or   task   needs   to   be   completed   by,   give   clear   instructions   for   specific   tasks   and   projects,   and   establish   at   what   stages   you   need   to   be   consulted   or   informed   of   the   status.     If   expectations   are   upfront   and   clear,   they   can   be   managed  easily.    Be  sure  expectations  are  realistic  especially  in  relation  to  turnaround  time.   Be  aware  that  a  VA  has  other  clients  and  work  needs  to  be  scheduled,  so  good  planning  and   clear  communication  is  crucial.     Do  you  need  to  meet  with  a  VA?   If  you  use  a  local  VA  you  may  actually  meet  in  person,  but  this  isn’t  the  way  a  VA  generally   operates.    Some  VAs  can  work  with  clients  years  before  meeting!    Being  virtual  shouldn’t   limit  the  relationship  and  having  a  clear  communication  plan  will  assist  the  relationship.   Establish  monthly  goals  around  tasks  and  projects,  establish  a  way  of  reporting  if  required,   and  make  time  to  ‘meet’  on  a  regular  basis,  be  it  monthly  or  quarterly  .    It  may  also  be   relevant  to  invite  your  VA  to  your  regular  team  meeting  if  you  have  an  ongoing  relationship   with  them.    If  it  is  a  physical  meeting  at  your  office,  have  them  attend  via  Skype.    Just  as  you   are  paying  your  staff  to  attend,  your  VA  is  also  working  therefore  this  will  be  included  in   their  invoice.  It  may  be  a  good  use  of  time  to  keep  communication  open  and  keep  them  in   the   loop   just   as   you   would   with   other   team   members.     It   all   depends   on   the   type   of   relationship  and  how  involved  they  are  in  your  business.    Do  remember  though  that  they   are  not  an  employee.        
  • 13. P a g e  |  13       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Email  best  practice   Keep  emails  to  one  topic  per  email  where  possible  unless  it  is  a  task   list  or  update  from  a  meeting.    Addressing  one  topic  per  email  will   provide  clarity  and  a  clear  path.    In  the  subject  include  the  topic  and   action  required.  Eg  FYI:  “topic”,  For  action:    “topic”.    Communicating   in   the   same   way   as   your   VA   will   improve   the   communication   process.   Confidentiality and Credibility How  can  I  trust  the  VA  is  working  on  my  tasks?   In  a  nutshell  trust  will  come  over  time.    Switching  from   employer   mindset   to   being   a   client   is   a   big   shift.     A   professional  VA  does  not  need  to  be  micro-­‐managed.     Obtain   an   estimate   on   time/cost   initially   and   seek   clarification  if  there  is  a  variation.  Agree  on  the  scope   of  work,  preferred  communication  method,  timeframe   and  rates,  and  let  your  VA  get  on  with  their  work.       A   VA   will   set   their   own   hours   of   work,   so   be   sure   to   check  when  they  are  available.    Keep  in  mind  that  they   will   schedule   the   work,   which   may   be   done   after   regular   office   hours,   but   this   is   their   prerogative.     Should  a  VA  supply  a  résumé  or  CV?   A  VA  is  a  business  owner  and  isn’t  an  employee.  Therefore  a  résumé  isn’t  standard  practice.     Most   VAs   would   have   a   LinkedIn   profile,   an   ‘About’   section   of   their   Facebook   page,   an   ‘About  Us’  page  on  their  website,  or  a  Biography  available.    Between  these  resources  and   testimonials,  as  with  any  professional  business,  you  will  get  a  feel  for  their  skills  and  history   to  give  them  credibility.        
  • 14. P a g e  |  14       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   How   does   a   VA   demonstrate   these   qualities:     reliability,   meeting   timelines,   and   being   professional  in  the  delivery  of  service?   Check   the   prospective   VA’s   social   media   channels   such   as   Facebook   Page   and   LinkedIn.   Check  their  website  and  blog  and  look  at  their  terms  and  conditions.    Ask  for  testimonials   and  samples  of  their  work  and  test  out  their  service  with  a  small  job  to  get  a  feel  for  their   customer  service  skills,  professionalism  and  reliability.     How  do  VAs  protect  their  clients  confidentiality?   Professional   VAs   will   operate   under   terms   and   conditions   generally   specified   in   their   Agreement  or  Contract.    Because  they  are  a  business  owner,  they  need  to  protect  their  own   business  as  well  as  the  client  relationship,  which  would  include  confidentiality  and  security   of  client  files.     Is  there  ever  a  conflict  of  interest  where  a  VA  works  with  the  same  type  of  client?   VAs  operate  under  a  code  of  ethics  as  detailed  in  their  Agreement  of  Contract.    Some  VAs   carry  the  Ethics  Check  Certification  and  others  link  to  a  VA  organisation’s  Code  of  Ethics  such   as  this  one  http://www.administrativeconsultantsassoc.com/ethics.  
  • 15. P a g e  |  15       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Getting Started How  do  we  start  working  with  a  VA?   Create  a  list  of  tasks  that  you  don’t  need  to  do  or  want  to  do.    Establish  which  one  you  could   start  to  outsource.    Make  contact  with  2  to  3  VAs  and  determine  which  will  be  the  best  fit.   Once  you  have  selected  a  VA  to  perform  the  tasks  required,  the  VA  will  generally  provide   you   with   an   Agreement   or   Engagement   Letter   to   commence   a   business   relationship   and   outline  the  terms,  services  and  fees.      Once  signed,  the  relationship  can  start.    First  work  out   the  tasks  you  want  to  outsource  and  the  process  your  VA  will  use.    Most  importantly  be   willing  to  let  go  and  develop  a  relationship  with  your  VA.     How  do  we  pay  a  VA  for  services?   VAs  either  take  payment  upfront  or  after  the  project.     Some  will  set  up  a  retainer  package  to  suit  your  needs   with  payment  due  before  starting,  some  issue  invoices   at  the  end  of  the  month,  and  others  at  the  completion   of  the  task  or  project.       Payment  terms  and  methods  will  be  detailed  in  your   Agreement   and   on   the   invoice.     Most   common   methods   of   payment   are   direct   deposit,   PayPal   or   credit  card.      
  • 16. P a g e  |  16       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   What tasks can a VA take care of? A  VA  can  perform  many  tasks  from  general  administration  to  highly  specialised  tasks.    Here   is   a   list   of   101   Ways   To   Use   a   Virtual   Assistant,   from   the   International   Virtual   Assistants   Association.     Here  is  a  list  of  example  tasks  a  VA  or  specialist  virtual  business  can  do:     Article  Marketing   • Submit  your  articles  to  article  directories   • Write  base  articles  for  you  to  tweak   Audio  Transcription     • Transcribe  recorded  audio  files   Blogs   • Set  up  and  manage  your  blog   • Create  blog  posts  from  supplied  content   • Moderate  comments   • Link  to  your  social  media   • Create  social  media  posts  to  drive  traffic   Bookkeeping   • Data  entry   • Accounts  Payable   • Accounts  Receivable   • Debtor  follow  up   • Invoicing      
  • 17. P a g e  |  17       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Customer  Relations  Management     • Research  best  CRM  solution  for  your  needs   • Set  up  of  an  online  CRM     • CRM  management  and  data  entry   • Enter  details  from  business  cards  collected  at  events   • CRM  training   • Create  a  'Client  Feedback  Survey'  and  distribute  to  your  clients     • Analyse  responses  to  your  survey  and  provide  you  with  a  summary  report   • Coordinate  a  client  mail-­‐out  including  print  and  postage     Customer  Service   • Send  introduction  letters  to  new  contacts   • Client  liaison  /  nurturing   • Organise  client  gifts   • Provide  virtual  reception  services   Database  Management   • Create  and  manage  an  Access  database   • Import  and  export  of  contacts   Desktop  Publishing     • Document  scanning  and  conversion  to  PDF     • Design  certificates   • Document  template  design     • Design  and  print  labels   • Design  of  client  newsletters     • Design  of  fliers,  brochures  and  price  lists   • Design  of  invitations   Email  Marketing   • Set  up  email  marketing  client   • Import  current  database   • Manage  your  email  lists     • Create  email  templates   • Create  subscriber  forms  for  web  and  social  media   • Create  and  distribute  your  eNewsletters   • Provide  email  marketing  reports  on  open  rates  and  click  through  rates     • Source  newsletter  content   • Create  auto-­‐responders      
  • 18. P a g e  |  18       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Email  /  Postal  Services     • Manage  your  business  email,  such  as  @admin  or  @enquiries  email  address   • Email  screening   • Respond  to  first  level  enquiries  on  your  behalf   • Forward  emails  that  require  attention   • Collect  your  postal  mail  -­‐  collect  local  mail  or  have  your  mail  forwarded  to  us   • Scan  and  email  of  your  postal  mail   • Vacation  mail  service   • Design  and  upload  your  email  signature     Event  Organisation     • Seminar,  workshop  and  conference  planning   • Social  /  networking  event  planning   • Create  and  mail  invitations  and  manage  RSVPs   • Create  registration  forms   • Set  up  and  manage  online  event  registration   • Venue  research   • Venue  and  catering  management   • Create  marketing  material   • Create  press  releases   • Manage  advertising   • Social  media  marketing     • Design  and  print  name  badges     • Create  and  print  handouts  and  workbooks   • Create  slides  from  supplied  content   • Create  a  feedback  form   • Collate  feedback  results   • Create  and  send  confirmation  and  reminder  emails   • Source  marketing  products   • Set  up  the  event  on  Facebook  and  LinkedIn   • Share  event  info  via  Facebook,  LinkedIn  and  Twitter   • Create  a  schedule  of  Tweets  and  posts  to  promote  the  event   Graphic  Design   • Logo  design   • Print  design,  such  as  business  cards,  brochures,  newsletters   • Pull  up  banner  design   • Vehicle  branding     • Web  custom  graphics   • Photo  editing   • Profile  image  creation  
  • 19. P a g e  |  19       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Legal  Secretarial     • Prepare  correspondence  and  court  documents  from  your  dictated  recordings     • Conduct  property  searches     • Confirm  appointments     Meeting  Support     • Prepare  agendas  and  distribute  to  attendees     • Create  reports   • Attend  meetings  and  take  minutes   • Prepare  minutes  from  your  notes  or  recordings   • Arrange  resources  including  meeting  venue  and  catering   Personal/Executive  Assistant     • Manage  your  diary   • Send  client  gifts  for  birthdays  or  special  occasions   • Send  Christmas  cards  and  gifts  to  your  clients  and  colleagues     • Pay  your  bills  or  send  you  reminders  when  they  are  due     • Assist  in  locating  seminars  and  conferences  for  you  to  attend     • Proofread  your  articles/documents  before  you  post/send     • Order  your  monthly  stationery  supplies  online   • Obtain  quotes,  coordinating  ordering,  delivery  and  payment     • Take  care  of  travel  arrangements  (including  flights,  car  hire,  accommodation)   • Prepare  a  comprehensive  itinerary   • Manage  your  business  while  you  are  on  holidays   • Project  management   • Design  filing  systems   • System  design   • Decluttering   Personal  Services  /  Personal  Concierge   • Do  your  online  shopping  (from  ordering  gifts  to  online  grocery  orders)     • Assist  in  the  planning  of  personal  events  (weddings,  parties  or  travel)     • Book  appointments   • Manage  your  calendar   • Manage  your  help  such  as  cleaner  or  gardener     • Research  purchases   • Research  and  plan  holidays      
  • 20. P a g e  |  20       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Personnel  Management     • Develop  and/or  update  your  Employee  Handbook     • Create  Policy  and  Procedure  manuals   • Prepare  welcome  packages  or  orientation  material  for  new  employees     • Prepare  employee  review  templates  and  send  you  reminders  to  conduct  review   • Research   training   providers   and   book   staff   training   identified   in   your   training   needs  analysis     Power  Point  Presentations     • Design  PowerPoint  templates   • Create  a  PowerPoint  presentation   • Create  hand  out  documents     • Create  a  web  version  of  presentations  and  upload  to  SlideShare   Research     • Research  prospects   • Research  venues     • Research  suppliers   • Research  potential  purchases  and  obtain  quotes   • Research  software   • Research  competitors   • Research  gifts   Recruitment   • Professional  résumé  writing   • Prepare  job  descriptions  and  place  advertisements   • Take  enquiries  &  review  applications     • Conduct  preliminary  phone  interviews  and  compile  a  short-­‐list     • Research  candidate  online  presence  such  as  LinkedIn  Profile   • Conduct  reference  checking  and  verify  past  employment     • Schedule  interviews  with  candidates     • Prepare  and  send  unsuccessful  letters  /  emails        
  • 21. P a g e  |  21       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Secretariat  Services   • Acting  as  the  first  point  of  contact  for  organisations   • Governance   • Public  Officer   • Managing  new  members   • Managing  member  renewals   • Annual  General  Meetings  and  special  meetings   • Event  co-­‐ordination   • Minutes  and  Agendas  for  Board  Meetings   Spread  Sheet  and  Charts   • Create  basic  spreadsheets   • Create  complex  spreadsheets   • Design  templates   • Produce  charts  and  reports   Social  Media     • Create  your  custom  social  media  plan   • Determine  suitable  platforms  to  meet  your  needs   • Set  up  your  Facebook  Page   • Set  up  Pinterest  and  Pin  your  web  /  blog  images   • Set  up  your  LinkedIn  Company  Page     • Review  your  existing  social  media  presence  and  strategy   • Design  cover  images,  profile  images  and  tab  icons     • Design  Twitter  and  YouTube  backgrounds   • Research  and  install  appropriate  Facebook  apps  to  extend  the  page  functionality   • Create  custom  Facebook  tabs     • Integrate  email  marketing     • Provide  buttons  for  use  on  your  website  to  encourage  traffic   • Provide  training  on  Facebook,  Twitter,  LinkedIn,  Pinterest,  YouTube,  Google+   • Create  a  content  calendar  and  marketing  plan   • Create  content  from  your  blog,  newsletter,  interviews  or  e-­‐Book  for  updates   • Schedule  posts  and  Tweets  using  social  media  management  tools   • Add  events  to  Facebook  and  LinkedIn  and  share  via  Twitter   • Review  your  social  media  plan  and  provide  reports      
  • 22. P a g e  |  22       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Telemarketing   • Call  prospects  from  supplied  databases  /  list   • Create  effective  phone  scripts  that  work   • Create  follow  up  email  templates  for  various  scenarios   • Book  appointments  and  manage  online  diaries   • Report  on  results   Website  Management     • Create  a  WordPress  website     • Mange  and  update  your  website   • Manage  plugins   • Report  on  web  traffic   • Manage  your  hosting   • Manage  or  order  your  domains   Word  Processing     • Typing  (create  letters,  reports,  style  guides,  tenders  and  contracts)     • Develop  and  /  or  update  manuals     • Create  template  documents  and  spreadsheets   • Refresh  old  template  documents   • Editing  and  formatting  of  reports,  manuals  and  other  documents     • Format  and  author  e-­‐books     • PDF  conversion  -­‐  web  optimisation   • Write  tenders   • Legal  and  medical  typing   • Minute  taking  and  agendas   Zzzzzzzzzzzz     • Helping  you  sleep  easily  and  more  often!        
  • 23. P a g e  |  23       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   How to Work With a Virtual Assistant / Specialist 1.  Find  the  best  person  for  the  task   2.  Sign  a  clear  agreement,  including  Terms  of  Service   3.  Agree  on  rates  and  invoice  terms   4.  Have  a  clear  outline  of  the  tasks  /  project  work  required   5.  Establish  preferred  method  of  communication   6.  Agree  on  task  deadlines     Here  is  a  list  of  what  one  VA  needs  from  her  client:   • a  clear  written  brief  on  what  particular  task  is  required  to  be  undertaken   • an  indication  of  a  time  frame  so  work  load  can  be  prioritised   • enough  notice  to  be  able  to  complete  the  task   • supply  of  all  the  information  needed  in  order  to  complete  the  task   • be  available  within  a  reasonable  timeframe  in  case  questions/problems  come  up     • preferably  use  an  online  file-­‐sharing  tool,  e.g.  Dropbox  or  Google  docs  to  make   sharing  files  and  communicating  more  efficient  and  streamlined     Working with a Virtual Team Checklist o Find  the  best  person  for  the  task   o Sign  a    clear  agreement,  including  Terms  of  Service   o Agree  on  rates  and  invoice  terms   o Have  a  clear  outline  of  the  tasks  /  project  work  required   o Establish  preferred  method  of  communication   o Agree  on  task  deadlines      
  • 24. P a g e  |  24       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   7 Tips for Working with a VA 1. Communicate  with  clarity  around  expectations  at  the  beginning  of  your  project  to   avoid  misunderstandings.   2. VAs  don’t  necessarily  work  ‘standard’  business  hours.  Be  assured  that  work  is  being   done  but  not  necessarily  during  the  day  on  a  week  day.   3. Communicate  your  availability  so  the  VA  can  reach  you  at  appropriate  times  if  a   phone  call  is  required.    Having  a  communication  plan  means  reasonable  expectations   can  be  agreed  upon  and  managed.   4. Plan  ahead  and  communicate  your  deadlines  so  your  VA  can  schedule  effectively.   Your  VA  will  do  their  best  to  accommodate  urgent  tasks  but  be  aware  it  may  not   always  be  possible.   5. Understand  that  a  VA  is  not  an  employee  but  instead  a  business  owner  who  will   view  your  business  from  a  different  perspective  -­‐  they  should  be  seen  as  a  business   partner.   6. VAs  are  experienced  specialists  in  their  field  and  do  not  need  to  be  micro-­‐managed.   7. If  things  aren’t  working  so  well,  communicate  with  your  VA.    Schedule  a  regular   virtual  meeting  and  set  monthly  goals  around  tasks  and  projects  to  be  sure  you  are   both  on  the  same  page.      
  • 25. P a g e  |  25       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Where do I find a professional VA? You  may  find  VAs  at  local  networking  events,  social  media,  online  directories,  or   have  a  look  at  these  VA  related  organisations:     • http://vadirectory.net/   • http://www.avbn.com.au/   • http://www.virtuallyyours.com.au/   • http://allianceforvirtualbiz.com/   • http://www.ivaa.org/   • http://www.VAnetworking.com/   • http://www.BeMyVA.com/     There  are  other  organisations  around  the  world,  these  are  ones  we  know  and  use.    Many   organisations  and  networking  groups  have  online  directories  of  their  members.       The  above  VA  groups  list  their  members  and  areas  of  expertise,  which  can  make  it  easier  for   you  to  find  help  for  specific  tasks  and  projects.    Many  local  groups  will  also  have  a  member   directory  with  services  listed,  and  you  may  be  surprised  to  find  a  local  VA.       Other   than   using   Google   to   search   for   a   VA   with   the   skill   set   you   require,   consider   the   following:   • Local  networking  groups   • Local  business  organisations   • Word  of  mouth  referrals  from  VAs  or  clients   • Referrals  from  a  Business  Coach   • Online  networking  groups   • Online  business  directories   • Yellow  Pages   • Social  Media   o LinkedIn  groups   o Facebook     o Twitter   o YouTube      
  • 26. P a g e  |  26       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   VA Organisations A  Clayton's  Secretary  VA  Directory   Overloaded  with  your  admin  needs  and  don't  know  where  to  start?  Frustrated  with  the  time   you  need  to  spend  doing  your  general  business  'housekeeping'?   Here's  why  you  should  use  our  services:   • No  need  to  make  several  calls.  Fill  out  the  form  at  'post  your  job'  and  you'll  have   3  -­‐  4  of  our  Virtual  Assistants  contacting  you.   • Tell  us  only  once.  Your  message  will  go  out  to  our  whole  team  so  you  won't  need   to  keep  repeating  yourself  to  find  help.   • Experience.  All  of  our  members  have  minimum  5  years'  working  experience  with   many  20+  years.   • Informative.  You  can  view  the  profiles  of  all  of  our  members  to  find  the  right  VA   for  you.   • One  stop  shop.  You  don't  have  to  keep  looking  in  many  places,  we  have  all  the   support  you  need  here.   • Free!  No  agency  fees  for  finding  the  right  VA(s)  for  you.   http://www.vadirectory.net     Alliance  for  Virtual  Business   A4VB  Australia  is  the  Alliance  for  Virtual  Businesses’  chapter  in  Australia.    The  role  of  the   host   organisation,   A4VB,   is   to   provide   appropriate   information,   education,   coaching,   training,  networking  and  mentoring  for  up  and  coming  and  also  existing  virtual  businesses.   A4VB  is  about  learning,  sharing  and  networking  to  support  each  other  in  our  business  goals   and  needs.  The  A4VB  is  also  about  building  relationships  to  enable  us  to  work  together  to   further  grow  and  develop  our  businesses  and  help  them  to  become  strong  and  profitable.   The   Alliance   is   also   a   place   where   existing   business   owners   can   find   their   perfect   match   when  looking  for  their  virtual  business  needs.   If   you   are   an   aspiring,   emerging,   or   seasoned   virtual   business   we   invite   you   to   join   our   community   and   share   your   knowledge,   experience   and   expertise   with   other   encouraging   entrepreneurs.   http://a4vb.com.au/rfps/      
  • 27. P a g e  |  27       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Australian  Virtual  Business  Network   AVBN  is  the  only  Australian  network  to  fully  prequalify  and  skills  test  its  applicants  before   they  join  to  ensure  that  they  meet  minimum  requirements  for  virtual  business  operators  in   the  areas  of  experience,  skill,  ethics  and  professionalism.  So  the  hard  work  of  due  diligence   has  already  been  done  for  clients.   The  above  is  a  primary  point  of  difference  between  AVBN  and  other  networks  together  with   the   fact   that   it   is   comprised   of   only   the   best   Australian-­‐only   virtual   businesses   since   membership  criteria  is  so  strict.  However  we  do  not  accept  membership  from  agencies  or   companies  who  employ  staff.     AVBN  is  not  an  agency  so  clients  are  not  charged  to  be  partnered  with  a  virtual  business   service  provider.   http://www.avbn.com.au/     International  Virtual  Assistants  Association   The  International  Virtual  Assistants  Association  (IVAA)  is  a  non-­‐profit  organisation  dedicated   to   the   professional   education   and   development   of   members   of   the   Virtual   Assistance   profession,  and  to  educating  the  public  on  the  role  and  function  of  the  Virtual  Assistant.  The   IVAA   provides   continuing   education,   networking   opportunities,   member   benefits   and   optional  certification  to  its  members,  as  well  as  provide  a  member  directory  and  Request  for   Proposal   (RFP)   system   for   parties   interested   in   utilising   the   services   of   member   virtual   assistants.   Are   you   in   need   of   some   specialised   or   occasional   assistance   to   grow   your   business?   Working  with  a  Virtual  Assistant  can  be  the  perfect  solution  when  you  need  ongoing  help   (but   don’t   need   a   full-­‐time   employee)   or   when   you   need   a   specialist   for   an   important   project   or   two.   From   general   administrative   support   to   creative   and   technical   projects,   search  our  member  directory  or  submit  your  own  Request  for  Proposal  (RFP)  to  find  the   perfect  match  for  your  needs.   http://www.ivaa.org/        
  • 28. P a g e  |  28       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Virtually  Yours  Virtual  Assistants   Virtually   Yours   (VYVA)   connects   you   to   Virtual   Assistants.   Our   Virtual   Assistants   are   independent  business  owners  with  their  own  business  plans  and  rates.  We  take  the  legwork   out  of  finding  the  perfect  Virtual  Assistant  for  you  and  your  business.   • Are  you  looking  for  a  highly  skilled  Virtual  Service  Provider  to  help  your  business?   • Need  help  finding  time  to  do  what  you  do  best?   • Want   to   offload   the   tasks   you   hate   to   do,   but   know   what   must   be   done?   –   Bookkeeping,  Transcription,  Social  Media,  Web  Management  and  so  on?   • Want   to   find   out   about   working   with   Virtual   Providers   and   handy   tips   for   business  management?   If  you  find  yourself  wasting  a  lot  of  time  on  administrative  tasks,  because  you  either  lack  the   skills   or   haven’t   got   the   resources   to   hire   a   full-­‐time   secretary,   then   working   with   an   Administrative  Virtual  Assistant  is  the  solution  you  have  been  looking  for!   If  you  are  looking  for  a  service  provider  who  can  support  you  virtually  (off-­‐site)  with  other   services   such   as   Author   Support,   Event   Management,   Speaker   Support,   IT   Support,   Copywriting  and  Editing,  you’ve  come  to  the  right  place.   Virtually  Yours  Virtual  Assistants  do  all  your  work  remotely  while  you  go  about  running  your   business,  saving  you  time  and  money!   http://www.virtuallyyours.com.au     VA  Portal   The  portal  is  a  multi-­‐VA  business  which  means  we  have  a  team  of  hand-­‐selected  VAs  already   checked  and  ready  to  be  utilised  without  having  to  search  the  net  and  other  networks  trying   to  source  the  VA  who  has  the  expertise  required.  Of  course  from  time  to  time,  there  will  be   tasks  that  we  don’t  have  the  skill  set  for  but  Debbie  will  be  only  too  happy  to  find  a  suitable   candidate  amongst  the  many  forums  she  and  Colleen  belong  to.   http://virtual-­‐assistant.com.au      
  • 29. P a g e  |  29       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Other Useful Links and Resources • http://blog.execstress.com/2011/08/outsource-­‐or-­‐insource-­‐things-­‐to-­‐consider/   • https://www.facebook.com/WAVirtualBiz   • http://www.wavirtualbiz.com/what-­‐is-­‐a-­‐virtual-­‐assistant-­‐business   • http://www.absolutelyvirtual.com.au/Successful-­‐relationship-­‐with-­‐VA.pdf   • http://www.virtualassistantforums.com/   • http://www.vanetworking.com/   • http://australianvaconference.com/   • http://www.administrativeconsultantsassoc.com/   • http://www.flyingsolo.com.au/working-­‐smarter/outsourcing/working-­‐virtually-­‐a-­‐ definition         Get  a  FREE  Social  Media  Marketing  Plan  template  by  pasting  this  link  into   your  browser:     http://www.wildfiresocialmarketing.com/wildfire/freebies          
  • 30. P a g e  |  30       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Summary If  you  are  planning  to  take  your  business  up  a  level,  here  is  a  way  to  do  so  with  suitable   support,  which  is  cost  effective,  and  means  you  are  not  locked  in  to  the  conditions  of  taking   on  an  employee.       Create   your   virtual   team   of   professional   support   specialists   so   that   you   can   be   more   productive,  profitable  and  be  able  to  have  more  time  to  invest  in  things  which  are  important   to  you,  whether  business  related  or  personal.         Create the team you need and have the lifestyle you deserve.  
  • 31. P a g e  |  31       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   About the Author Jo  Saunders  is  the  Creative  Marketing  Strategist  of  Wildfire  Social  Marketing,  a  Perth  based   marketing   consultancy   specialising   in   social   media   and   online   marketing   strategy,   implementation,  support  and  training.       Wildfire  Social  Marketing  help  our  clients  get  fired  up   and  found  in  the  online  media  space,  by  leveraging  the   right  social  media  tools  to  promote  events,  build  your   profile,   increase   your   brand   exposure,   grow   your   business   and   increase   profits.   We   offer   training   and   coaching  in  the  use  of  LinkedIn  and  Facebook,  to  small   business  and  organisations  in  Perth,  Western  Australia   and  beyond,  face  to  face  or  via  webinar.   With   20   years’   experience   in   office   management,   design,   marketing   and   event   management,   Jo   brings   passion,  creativity  and  innovation  to  the  table.   Jo   was   invited   to   join   the   Steering   Committee   of   the   Australian  Chapter  of  the  Alliance  for  Virtual  Business  and  facilitated  the  Virtual  Roundtable,   a  mastermind  group  for  virtual  professionals.  She  organised  Global  Virtual  Assistant  Week  in   Perth  in  2011,  was  on  the  Online  International  Virtual  Assistant  Convention  Committee  and   ran  a  local  networking  group  called  WA  Virtual  Business.       Wildfire  Social  Marketing  is  a  Certified  Australian  Virtual  Business,  and  Jo  was  nominated  for   the  Thomas  Leonard  International  Virtual  Assistant  of  Distinction  Award  in  2011.   She  is  a  speaker  and  loves  to  write.    Check  out  her  blog  via  the  website  below  or  look  out  for   her  Chapters  in  this  book:  “Getting  Your  Business  LinkedIn”  http://amzn.to/PRELtp.    More   books  are  in  the  works,  so  subscribe  to  keep  up  to  date.   Contact  Details:   Address:   PO  Box  11,  North  Perth  WA  6006   Phone:       0422  431  039   Email:     jo@wildfiremarketing.com   Website:   http://www.wildfiresocialmarketing.com   LinkedIn:   http://au.linkedin.com/in/josaunders   Facebook:   www.facebook.com/wildfiresocialmarketing   Twitter:   @joatwildfire          
  • 32. P a g e  |  32       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   Contributors A  Clayton's  Secretary   http://vadirectory.net   Kathie   M.   Thomas   pioneered   the   Virtual   Assistant   industry   in   Australia   and   established   the   first   VA   network   in   the   southern   hemisphere.   Through   a   desire  to  work  at  home  and  be  present  for  her  family   of  5  daughters,  she  registered  her  business  in  March   1994  and  took  it  online  in  January  1996.  Kathie  has   written  many  articles  online  and  has  been  published   in  books  and  magazines.       A  Clayton’s  Secretary’  was  created  as  a  home-­‐based   secretarial   support   service   in   1994.   As   the   Virtual   Assistant   industry   developed   ‘A   Clayton’s   Secretary’   changed   its   focus   from   entirely   secretarial   to   administrative  and  other  services,  to  encompass  the   virtual  needs  of  all  clients.     Absolutely  Virtual   http://www.absolutelyvirtual.com.au/   Monika  Newman,  Principal  of  Absolutely  Virtual,  has   more   than   20   years   experience   in   secretarial,   Personal   Assistant   and   administrative   positions.   She   has  worked  with  a  variety  of  companies,  ranging  from   small  to  large  multinational  enterprises;  they  include   import/export,   travel,   government,   major   oil   companies  and  independent  consultants.   Absolutely   Virtual   can   work   with   you   in   an   ongoing   capacity,   for   long-­‐term   or   one-­‐off   projects.   This   will   be   achieved   through   effective   communication,   ongoing   education,   monitoring   outcomes,   and   continued  improvement  in  delivery  of  client  services.   Absolutely   Virtual,   giving   your   business   that   professional  edge.     AKA  Virtual  PA   http://www.akavirtualpa.com.au/   AKA  Virtual  PA  is  your  one-­‐stop-­‐shop  for  all  of  your   secretarial   and   administrative   requirements.   Specialising  in  Associations  (Secretariat),  Coaches  and   Public  Speakers.   Running  your  own  business  can  be  stressful  and  time   consuming,   so   don’t   spend   valuable   time   on   tasks   that  you  can  outsource.  Focus  on  your  own  business   requirements   and   have   the   freedom   to   grow   your   own  client  base.    Enjoy  the  flexibility  of  having  your   AKA   Virtual   PA   as   close   as   an   email   or   phone   call   away.  You  can  have  peace  of  mind  that  your  work  is   being  done  by  an  accredited  office  professional  with   many  years  experience  in  the  secretarial  field.     My  Australian  Secretary   http://www.facebook.com/myaustraliansecretary     Linda   Harachi’s   experience   with   secretarial   and   administrative  support  spans  20  years.  She  began  her   career  by  completing  a  Diploma  in  Secretarial  Studies   and  has  worked  overseas,  in  the  private  sector  and  in   the  Western  Australian  state  government.  Linda  has   also   run   a   successful   VA   business,   My   Australian   Secretary  which  has  a  new  focus  on  the  horizon.     MJS  Virtual  Business  Support     http://www.mjsvirtual.com.au   We   provide   a   reliable,   efficient   and   flexible   virtual   business  support  service  for  small  business  and  solo   entrepreneurs.    We  help  to  streamline  your  business   processes   so   you   can   really   take   your   businesses   to   the   next   level.     Partner   with   MSJ   Virtual   Business   Support   and   receive   personalised   service   and   high   quality,  professional  support  that  you  can  rely  on.     My  Own  P.A     www.facebook.com/MyOwnP.A   Based   on   the   Gold   Coast,   the   Principal   of   My   Own   P.A,  Sarah  Cronin,  possesses  12  years  of  experience   within   the   legal   sector   as   an   administrator   and   paralegal   as   well   as   over   two   years   as   a   VA.   With   exceptional  organisation,  a  flair  for  the  written  word,   high   attention   to   detail   and   a   firm   commitment   to   completing   projects   on   time,   My   Own   P.A   is   dedicated   to   consistently   providing   services   of   the   highest  standard.  ..."Life  just  got  easier"!          
  • 33. P a g e  |  33       Wildfire  Social  Marketing  ©  2014    -­‐  How  to  Outsource  to  a  VA   SPECIAL OFFER   Get  a  LinkedIn  profile  review  from  Wildfire  Social  Marketing.    We  will  review   your  existing  profile  and  provide  feedback  with  suggestions  for  improvement   in  the  key  areas.   Available  to  the  FIRST  20  people  who  contact  us  via  the  link  below.     If  you  miss  out  we  will  send  you  a  super  special  offer  and  free  LinkedIn  ebook     To  claim  this  offer:   http://www.wildfiresocialmarketing.com/wildfire/vabookoffer     Questions:      offer@wildfiresocialmarketing.com