If you are in the job market, LinkedIn is a highly powerful tool to build your career brand and network. Ensure your profile is making the best first impression Research jobs, people and companies Connect to the right people Engage with the right content Book a LinkedIn Seminar or workshop with Jo Saunders for your organisation, institution or group. jo@wildfiresm.com 0422431039 Book a FREE chat: https://calendly.com/josaunders

1. Jo Saunders Image credit Shutterstock
Building Your
Career Brand
with LinkedIn
87%
Of recruiters
use LinkedIn
to find
candidates
94%
Of recruiters use
LinkedIn to vet
job candidates

2. Jo Saunders
• #2 LinkedIn expert in Asia Pacific by SMMI
• Named one of the 2019 Top 50 Social
Media Marketing Influencers by TopRank Marketing
• The only Australian LinkedIn expert invited to speak at the world’s
largest social media conference, Social Media Marketing World.
• Co-author of ‘Get Good or Get Off – A Guide to Getting it Right on
Social Media’
• Co-host of #LinkedInLocalPerth and video series #TheLinkedInCouch
Australia's LinkedIn Demystifier
@josaundersau
Marketing strategist and social media educator showing
graduates, leaders and teams how to increase visibility,
authority and influence using LinkedIn and social
marketing tools.

3. • Your Personal Brand
• The 5 key parts of your profile
• Search & Research
• How to engage with your network
Career Brand
Image Credit
Shutterstock

4. Why Use
LinkedIn
in your
Career?

5. Network
200+
Search Engine
10M+ Au 20M+ Jobs
Professional
90K Schools
30M Companies
610M+
Countries2 /second
13% of 15-34 Year olds = 87M+ Millennials

6. What do you want to get
from today’s workshop
INTRODUCTIONS

7. How can you FIND &
What do you KNOW
IDEAL position?
about the decision maker?
Engage with them?
How will you
stand out?

8. Search

10. Copyright Wildfire Social Marketing 2019
LinkedIn is
one of the
top sites
that Google
crawls

11. ACTIVITY – Do you show up in search?

12. Personal Brand/
Position
Build a
Network
Post >
Credibility &
Leadership
Engagement >
Influence
Copyright Wildfire Social Marketing 2019
Mastery
LinkedIn
4 Cs of
SearchStrategy

13. Build your LinkedIn Profile
•Represent the value your bring
•Share your professional story
•Showcase your talents and passion
•Establish credibility via social proof
•Show up in search
THEN > NOW > FUTURE

14. Copyright Wildfire Social Marketing 2018
Career
Brand
Skills &
Talent
Jobs /
Clients
Passion
Personality
Purpose
➨ Future

15. Performance Metrics Linkedin.com/sales/ssi

16. Research & Reflect

18. Research
Reverse
Engineer
& Reflect
Connect
To Decision
Makers
Career Prep
Activity

20. 1. VISUAL
Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Story -
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFOProfile Photo
EXPERIENCE Curate, Create
and Converse
CONTENT +
CONTEXT
Elevator Pitch
Keywords
2. COPY
3. MEDIA
Expertise
4. SOCIAL PROOF
5. ACTIVITY
Showcase
Highlight
Copyright Wildfire Social Marketing 2019
21x
CONNECTION

21. ACTIVITY
1. [Expertise] [Title] [Industry]
» Headline Hacks eBook
Copyright Wildfire Social Marketing 2018
Headline = Value Proposition & Elevator Pitch
2. [Experise] {graduate} seeking
[Title] in [Industry]
Camera Operator // Film Student at North Metro
TAFE // Screen & Media // Film & Television

22. » Be FOUND
» Be REMEMBERED
» Be CHOSEN
Find Your
Voice + Tell
Your Story

23. 3
4
1. What
2. When
3. Why
4. How - topics / delivery
5. What next – call to ac]on
Video, PDF, ar]cles, resources, por`olio, resume
Role
Company Name
Dates
1
Experience
2
∞
Copyright Wildfire Social Marketing 2017

24. SOCIAL PROOF & KEYWORDS
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25. X
DIY AUDIT
wildfiresm.thinkific.com

26. Recruitment
Ready

27. Research
Engagement & Influence
Find – Follow – Engage
Post & Publish

28. “Who are the
influencers of
your ideal
connections?”
@JoSaundersAU
Networking
Copyright Wildfire Social Marketing 2019

29. Connection Types
• Ideal Employers & Decision Makers
• Influencers of your ideal connections
• Peers & Potential Partners
• Authorities & Authors
• Industry Leaders
• Friends
• People you meet

30. Digital Footprint Control

31. Where would you like to work?

34. The order to precedence is:
• Quotes "" - For an exact phrase or multi-word title
• Parentheses () – For more complex searches
• NOT – to exclude the word following NOT from search results
• AND – To include all items in search results
• OR - To include one or more items in the results
(“Business Development Manager” OR BDM) NOT Assistant
ACTIVITY - Boolean Search
Reference: hhps://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin?lang=en

35. Are You / Your Ideal Clients Active & Engaged?

36. ACTIVITY
Build Your
Network
NEW
Image Credit
Shutterstock

37. X
Start a
conversation
Best Practice

38. Like /
Comment
Follow
Connect
Welcome
Message
Engage
Schedule
Job Market
The Hidden
Search & View
Engage
Copyright Wildfire Social Marketing 2019View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity Via message
Call / Meeting
With Conversation
& context

39. Find your digital
business card
Share
Scan
Connect
ACTIVITY
Image Credit
Shutterstock

40. Content Types
Ar]cle (Long Form)
(likes / comments / share / clicks)
Post (Short Form)
(likes / comments / shares / views)

41. What are you doing/learning?

43. What is
your
next
action?
Copyright Wildfire Social Marketing 2019