LinkedIn is the largest professional social network where your colleagues, clients and partners have a presence. Maybe they are part of the 40% of monthly users with a network of people you want to influence? Learn how to use it and set up your presence effectively.

1. Image Credit
Shutterstock
Visibility Authority Influence
Enhance Establish Earn
Rebrand
Your Presence

2. Personal brand marketing strategist showing
graduates, leaders and teams how to increase
visibility, earn influence and establish authority
using LinkedIn and social media tools.
• #2 LinkedIn expert in Asia Pacific by SMMI
• 2019 Top 50 Social Media Marketing Influencers
by TopRank Marketing
• ‘Get Good or Get Off – A Guide to Getting it Right
on Social Media’ - Author

3. “Your brand is
what other
people say about
you when you’re
not in the room”
Jeff Bezos
Founder and CEO of Amazon
Image Credit
Shutterstock

4. DigitalRoom

5. First Impressions
LinkedIn is one of
the top sites that
Google crawls
36.8M

7. Image Credit
Shutterstock
What is

8. Network
200+
Search Engine
10M+ Au
20M+ Jobs
Professional
90K Schools
30M Companies
660M+
Countries
2 /second
87M+
Millennials
Personal Brand
44%monthly
40%daily
+50%engagement
94%B2B Content
Distribution
87% find
94% vet

9. Rebrand
Starts with
Profile
Network
Thought
Leadership
& Authority
Engagement
& Influence
Mastery
LinkedIn

10. X
Volunteer
Image Credit
Shutterstock

11. 1. VISUALS
Background
HEADLINE
SKILLS
CHARACTER
ABOUT
Story
RECOMMENDATIONS
ACCOMPLISHMENTS
Profile Photo
EXPERIENCE
Curate, Create
and Converse
CONTENT
COMMUNITY
Elevator Pitch
Keywords
2. VALUE
4. VIDEO
Expertise
3. VALIDATION
5. VOICE
21x
CONNECTION
VIAProfile MASTERY

12. Scroll Test
Does your
profile
communicate
your value?
Image Credit
Shutterstock

13. [Keyword focused expertise] [who
solves problem X] // [company]
[Keyword focused role] [who solves
problem X] for [target audience Y] by
providing [expertise Z]
Create a Leading Headline

15. X
DIY AUDIT
wildfiresm.thinkific.com

16. “Who are the
influencers of your
ideal connections?”
@JoSaundersAU
Copyright Wildfire Social Marketing 2019
VIANetwork
Connection
YOU
Their connection
= your prospect
More prospects

17. ConnectionTypes
• Ideal Clients & Decision Makers
• Influencers of your ideal connections
• Peers & Potential Partners
• Leaders & Authorities
• Stakeholders
• Friends
• People you meet at #

18. X
Start a
conversation
Best Practice

19. VIA Networking
💭A ‘like’ is a nod of agreement
🗯A ‘reaction’ is a nod + context
💬A ‘comment’ is conversation.

20. Follow

21. 2nd Connections
Team
Followers
1st Connections
Company
Page
Copyright WildfireSocial Marketing2018
Employees
generally have
10xconnections
more

22. Encourage &
Engagement
Stories &
Reflection
Build Your
Hashtags
@Mention
Copyright Wildfire Social Marketing 2019
Like
Comment
Share
Video
ArticlePhotos
#
»
Brand
Posts

23. Like / Comment
Follow
Connect
Message
Engage
Schedule
Influence & Impact
Search & View
Engage
View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity
Via message
Call / Meeting
With Conversation
& context
VIA LinkedIn

24. NEW
Find &
connect
with people
nearby
In Room