Australia's Linkedin Demystifier visits Rotary of Elizabeth Quay as part of our PD series to discuss personal brand and the importance of ensuring your online brand matches your offline brand. Jo Saunders, Australia's LinkedIn Demystifier is an internationally recognised LinkedIn expert, ranking #2 in Asia Pacific. She is a marketing strategist and social media educator showing graduates, leaders and teams how to increase visibility, authority and influence using LinkedIn and social marketing tools. Jo has trained thousands of people in-person and virtually and is the only Australian LinkedIn expert to be invited to speak at the largest social media conference, Social Media Marketing World. She is the co-author of ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’, and co-host of #LinkedInLocalPerth and video series #TheLinkedInCouch and was named one of the 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing. Connect: https://au.linkedin.com/in/josaunders @josaundersau

1. Image Credit
Shutterstock
Building Your
Career Brand
with LinkedIn

2. Jo Saunders
• #2 LinkedIn expert in Asia Pacific by SMMI
• 2019 Top 50 Social Media Marketing
Influencers by TopRank Marketing
• ‘Get Good or Get Off – A Guide to Getting it
Right on Social Media’ - Author
Australia's LinkedIn Demystifier
@josaundersau
Marketing strategist and social media educator
showing graduates, leaders and teams how to
increase visibility, authority and influence using
LinkedIn and social marketing tools.

3. Network
200+
Search Engine
10M+ Au
20M+ Jobs
Professional
90K Schools
30M Companies
610M+
Countries
2 /second
87M+
Millennials
Personal Brand
44%monthly
40%daily
+60%engagement
94%B2B Content
Distribution

4. Image credit Shutterstock
87% 94%
VET
of recruiters use LinkedIn to
FIND
candidates

5. Research &
Consume
Brand &
Curate
Create
Content
Engage
Convert
Why Use
LinkedIn
in your
Career?

6. How can you FIND &
What do you KNOW
Research your IDEAL position / client
about the decision maker?
Engage with them?
How will you
stand out?

7. LinkedIn
•Represent your value?
•Share your vision?
•Showcase your talents?
•Establish credibility?
•Show up in search?
Image Credit
ShutterstockVisibility – Authority – Influence
Does your
Profile….

8. Be Found
LinkedIn is one of
the top sites that
Google crawls

10. ACTIVITY– Check your rank (Incognito Search)

11. Personal Brand/
Position
Build a
Network
Post >
Credibility &
Leadership
Engagement >
Influence
Copyright Wildfire Social Marketing 2019
LinkedIn
Master
Strategy

12. Copyright Wildfire Social Marketing 2018
Career
Brand
Skills &
Talent
Jobs /
Clients
Passion
Personality
Purpose
➨ Future

14. 1. VISUAL
Brand Image
HEADLINE
SKILLS
CHARACTER
ABOUT
Summary story
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
Profile Photo
EXPERIENCE Curate, Create
and Converse
CONTENT +
CONTEXT
Elevator Pitch
Keywords
2. COPY
3. MEDIA
Expertise
4. SOCIAL PROOF
5. ACTIVITY
Showcase
Highlight
Copyright Wildfire Social Marketing 2019
21x
CONNECTION

15. X
DIY AUDIT
wildfiresm.thinkific.com

16. “Who are the
influencers of
your ideal
connections?”
@JoSaundersAU
Networking
Copyright Wildfire Social Marketing 2019

17. Connection Types
• Ideal Employers & Decision Makers
• Influencers of your ideal connections
• Peers & Potential Partners
• Authorities & Authors
• Industry Leaders
• Friends
• People you meet

18. X
Start a
conversation
Best Practice

19. Like /
Comment
Follow
Connect
Welcome
Message
Engage
Schedule
Job Market
The Hidden
Search & View
Engage
Copyright Wildfire Social Marketing 2019View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity Via message
Call / Meeting
With Conversation
& context

20. What is
your
next
action?
Copyright Wildfire Social Marketing 2019

21. ACTIVITY
Build Your
Network
NEW
Image Credit
Shutterstock