SlideShare une entreprise Scribd logo
1  sur  23
How to Build
Visibility, Authority
& Influence with
LinkedIn
Australia’s LinkedIn Demystifier
Jo Saunders
» Be FOUND
» Be REMEMBERED
» Be CHOSEN
Personal /
Career Brand
Build a
Network
Thought
Leadership
Engagement &
Leverage
Copyright Wildfire Social Marketing 2018
Mastery
LinkedIn
Get Found
Copyright Wildfire Social Marketing 2018
Personal
Brand
Skills
Contracts
Passion
Personality
Purpose
Clients
Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Share your
Career Story
to Create
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
ACTIVITY &
ENGAGEMENT
Profile Photo
EXPERIENCE
Curate, Create
and Converse
in areas of
your expertise
or industry
CONTENT
Elevator
Pitch
Copyright Wildfire Social Marketing 2018
Homework
Research
Refresh
Review
Reboot
Profile BluePrint
Request
Copyright Wildfire Social Marketing 2018
Why Engage Help?
Copyright Wildfire Social Marketing 2018
“Don’t collect
connections…
Build relationships,
through engagement to
influence more people”
@JoSaundersAU
Get Connected
Connection Types
• Ideal clients
• Conference Organisers
• Influencers of your ideal clients
• Strategic partners
• Authorities, authors, trainers
• Industry leaders
• Suppliers
• Talent…. Potential employees
Find Your Voice
Connect with
conversation
Start a
conversation
Engage
Research
Get Active
Find & Follow
Post & Publish
Copyright Wildfire Social Marketing 2018
Hot
Spots
1:9
Reactive vs
Proactive
Social Intelligence
Get Personal
Congrats on …
the new job,
your anniversary,
your birthday,
getting dressed!
Discover content via #
Like /
Comment
Follow
Connect with
Conversation
& context
Welcome
Message
Share
Schedule
Copyright Wildfire Social Marketing 2017
Business
Social
Search & View
Engage
Success Metrics
Engagement… Messages… Emails… Calls
Review…
Reboot
Visibility … Authority… Influence
Book…
@JoSaundersAU
jo@wildfiresm.com
in / josaunders
Connect
Let’s
wildfiresocialmarketing.com

Contenu connexe

Tendances

The DEC Education: Marketing / PR
The DEC Education: Marketing / PRThe DEC Education: Marketing / PR
The DEC Education: Marketing / PR
The Dallas Entrepreneur Center
 
Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)
fbutwin
 
Positive Networking: How Social Networks can Promote Professional & Personal ...
Positive Networking: How Social Networks can Promote Professional & Personal ...Positive Networking: How Social Networks can Promote Professional & Personal ...
Positive Networking: How Social Networks can Promote Professional & Personal ...
Teela Jackson
 
Executive Director Summit
Executive Director SummitExecutive Director Summit
Executive Director Summit
legacees
 
Executive Director Summit
Executive Director SummitExecutive Director Summit
Executive Director Summit
legacees
 

Tendances (20)

The DEC Education: Marketing / PR
The DEC Education: Marketing / PRThe DEC Education: Marketing / PR
The DEC Education: Marketing / PR
 
Get In with Linked In
Get In with Linked InGet In with Linked In
Get In with Linked In
 
LinkedIn for College Students
LinkedIn for College Students LinkedIn for College Students
LinkedIn for College Students
 
Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)
 
LinkedIn for Social Workers AASW 2019
LinkedIn for Social Workers AASW 2019LinkedIn for Social Workers AASW 2019
LinkedIn for Social Workers AASW 2019
 
Strategic Partnerships: How to Play Nice with Others for Mutually Beneficial ...
Strategic Partnerships: How to Play Nice with Others for Mutually Beneficial ...Strategic Partnerships: How to Play Nice with Others for Mutually Beneficial ...
Strategic Partnerships: How to Play Nice with Others for Mutually Beneficial ...
 
LinkedIn Social Selling Training for Tiffany's
LinkedIn Social Selling Training for Tiffany'sLinkedIn Social Selling Training for Tiffany's
LinkedIn Social Selling Training for Tiffany's
 
Positive Networking: How Social Networks can Promote Professional & Personal ...
Positive Networking: How Social Networks can Promote Professional & Personal ...Positive Networking: How Social Networks can Promote Professional & Personal ...
Positive Networking: How Social Networks can Promote Professional & Personal ...
 
Social Media - Friend or Foe for Recruiters?
Social Media - Friend or Foe for Recruiters?Social Media - Friend or Foe for Recruiters?
Social Media - Friend or Foe for Recruiters?
 
Mastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedInMastering Content Marketing with LinkedIn
Mastering Content Marketing with LinkedIn
 
How accountants can use social media to build their client base
How accountants can use social media to build their client baseHow accountants can use social media to build their client base
How accountants can use social media to build their client base
 
What is LinkedIn and Why Should You Care?
What is LinkedIn and Why Should You Care?What is LinkedIn and Why Should You Care?
What is LinkedIn and Why Should You Care?
 
Social media marketing - Skill Digital
Social media marketing - Skill DigitalSocial media marketing - Skill Digital
Social media marketing - Skill Digital
 
Linkedin Best Practices
Linkedin Best PracticesLinkedin Best Practices
Linkedin Best Practices
 
Leadership Insights
Leadership InsightsLeadership Insights
Leadership Insights
 
Linked In Rev 2
Linked In Rev 2Linked In Rev 2
Linked In Rev 2
 
Linkedin tips
Linkedin tipsLinkedin tips
Linkedin tips
 
Get LinkedIn, Not Linked Out
Get LinkedIn, Not Linked OutGet LinkedIn, Not Linked Out
Get LinkedIn, Not Linked Out
 
Executive Director Summit
Executive Director SummitExecutive Director Summit
Executive Director Summit
 
Executive Director Summit
Executive Director SummitExecutive Director Summit
Executive Director Summit
 

Similaire à #UppercaseConference LinkedIn Training

LinkedIN Tips Presentation
LinkedIN Tips PresentationLinkedIN Tips Presentation
LinkedIN Tips Presentation
Joseph DeMicco
 
Branding of Entrepreneurs and Startups
Branding of Entrepreneurs and StartupsBranding of Entrepreneurs and Startups
Branding of Entrepreneurs and Startups
Alvin Kan
 

Similaire à #UppercaseConference LinkedIn Training (20)

Change the World - LinkedIn Session
Change the World - LinkedIn SessionChange the World - LinkedIn Session
Change the World - LinkedIn Session
 
LinkedIn Relationship Building Inspiration Table 2018 11
LinkedIn Relationship Building  Inspiration Table 2018 11LinkedIn Relationship Building  Inspiration Table 2018 11
LinkedIn Relationship Building Inspiration Table 2018 11
 
BBB LinkedIn & Social Selling Webinar 2019 02
BBB LinkedIn & Social Selling Webinar 2019 02BBB LinkedIn & Social Selling Webinar 2019 02
BBB LinkedIn & Social Selling Webinar 2019 02
 
WNA LinkedIn Session April 2019
WNA LinkedIn Session April 2019WNA LinkedIn Session April 2019
WNA LinkedIn Session April 2019
 
6 Easy Steps to Getting Linked In on LinkedIn!
6 Easy Steps to Getting Linked In on LinkedIn!6 Easy Steps to Getting Linked In on LinkedIn!
6 Easy Steps to Getting Linked In on LinkedIn!
 
LinkedIn Marketing Master Class - Andrew Chow, Ideas & Concepts
LinkedIn Marketing Master Class - Andrew Chow, Ideas & ConceptsLinkedIn Marketing Master Class - Andrew Chow, Ideas & Concepts
LinkedIn Marketing Master Class - Andrew Chow, Ideas & Concepts
 
LinkedIN Tips Presentation
LinkedIN Tips PresentationLinkedIN Tips Presentation
LinkedIN Tips Presentation
 
Brett Wallace - How Top Sales Teams Leverage LinkedIn for Social Media Engage...
Brett Wallace - How Top Sales Teams Leverage LinkedIn for Social Media Engage...Brett Wallace - How Top Sales Teams Leverage LinkedIn for Social Media Engage...
Brett Wallace - How Top Sales Teams Leverage LinkedIn for Social Media Engage...
 
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...
 
LinkedIn Workshop for Veterans 2019 03
LinkedIn Workshop for Veterans 2019 03 LinkedIn Workshop for Veterans 2019 03
LinkedIn Workshop for Veterans 2019 03
 
Global Skills Conference March 2013
Global Skills Conference March 2013Global Skills Conference March 2013
Global Skills Conference March 2013
 
Using LinkedIn
Using LinkedInUsing LinkedIn
Using LinkedIn
 
LinkedIn for Executives Assistants - EANPerth2019
LinkedIn for Executives Assistants - EANPerth2019LinkedIn for Executives Assistants - EANPerth2019
LinkedIn for Executives Assistants - EANPerth2019
 
Dialight Workshop
Dialight WorkshopDialight Workshop
Dialight Workshop
 
How to build a strong brand on LinkedIn
How to build a strong brand on LinkedInHow to build a strong brand on LinkedIn
How to build a strong brand on LinkedIn
 
BUSU - LinkedIn Workshop
BUSU - LinkedIn WorkshopBUSU - LinkedIn Workshop
BUSU - LinkedIn Workshop
 
Enhancing your Academic online presence using LinkedIn
Enhancing your Academic online presence using LinkedInEnhancing your Academic online presence using LinkedIn
Enhancing your Academic online presence using LinkedIn
 
LinkedIn Presentation to St Anne's Professional Networking Group-Oct. 2014
LinkedIn Presentation to St Anne's Professional Networking Group-Oct. 2014LinkedIn Presentation to St Anne's Professional Networking Group-Oct. 2014
LinkedIn Presentation to St Anne's Professional Networking Group-Oct. 2014
 
Winning Work Online
Winning Work OnlineWinning Work Online
Winning Work Online
 
Branding of Entrepreneurs and Startups
Branding of Entrepreneurs and StartupsBranding of Entrepreneurs and Startups
Branding of Entrepreneurs and Startups
 

Plus de Jo Saunders

Grow Your Business and Career Brand with LinkedIn
Grow Your Business and Career Brand with LinkedInGrow Your Business and Career Brand with LinkedIn
Grow Your Business and Career Brand with LinkedIn
Jo Saunders
 

Plus de Jo Saunders (20)

2023 Speaking Brochure - Jo Saunders - optimsed.pdf
2023 Speaking Brochure - Jo Saunders - optimsed.pdf2023 Speaking Brochure - Jo Saunders - optimsed.pdf
2023 Speaking Brochure - Jo Saunders - optimsed.pdf
 
How to Promote Events with LinkedIn
How to Promote Events with LinkedInHow to Promote Events with LinkedIn
How to Promote Events with LinkedIn
 
Create Meaningful Relationships Event photos.pptx
Create Meaningful Relationships Event photos.pptxCreate Meaningful Relationships Event photos.pptx
Create Meaningful Relationships Event photos.pptx
 
LinkedIn for Career Development
LinkedIn for Career DevelopmentLinkedIn for Career Development
LinkedIn for Career Development
 
LinkedIn Profile Blueprint 2020 09
LinkedIn Profile Blueprint 2020 09LinkedIn Profile Blueprint 2020 09
LinkedIn Profile Blueprint 2020 09
 
2020 08 LinkedIn Overview
2020 08 LinkedIn Overview2020 08 LinkedIn Overview
2020 08 LinkedIn Overview
 
2020 08 Unite2020 Reboot
2020 08 Unite2020 Reboot2020 08 Unite2020 Reboot
2020 08 Unite2020 Reboot
 
Getting your Profile and Storytelling Right on LinkedIn 2020
Getting your Profile and Storytelling Right on LinkedIn 2020Getting your Profile and Storytelling Right on LinkedIn 2020
Getting your Profile and Storytelling Right on LinkedIn 2020
 
2020 #ChangeTheWorldEvent LinkedIn Presentation
2020 #ChangeTheWorldEvent LinkedIn Presentation2020 #ChangeTheWorldEvent LinkedIn Presentation
2020 #ChangeTheWorldEvent LinkedIn Presentation
 
LinkedIn Connectfluence // Business Knowledge and Software Expo
LinkedIn Connectfluence // Business Knowledge and Software ExpoLinkedIn Connectfluence // Business Knowledge and Software Expo
LinkedIn Connectfluence // Business Knowledge and Software Expo
 
LinkedIn Profile Blueprint 2020
LinkedIn Profile Blueprint 2020LinkedIn Profile Blueprint 2020
LinkedIn Profile Blueprint 2020
 
LinkedIn for the Keynote Speaker
LinkedIn for the Keynote SpeakerLinkedIn for the Keynote Speaker
LinkedIn for the Keynote Speaker
 
Create Your Personal Brand & Cultivate Your Professional Network // 2020 02
Create Your Personal Brand & Cultivate Your Professional Network // 2020 02Create Your Personal Brand & Cultivate Your Professional Network // 2020 02
Create Your Personal Brand & Cultivate Your Professional Network // 2020 02
 
Create & Cultivate Your Professional Network with LinkedIn / WCIE 2020
Create & Cultivate Your Professional Network with LinkedIn / WCIE 2020Create & Cultivate Your Professional Network with LinkedIn / WCIE 2020
Create & Cultivate Your Professional Network with LinkedIn / WCIE 2020
 
Rebrand Your LinkedIn Profile - AIOH2019
Rebrand Your LinkedIn Profile - AIOH2019Rebrand Your LinkedIn Profile - AIOH2019
Rebrand Your LinkedIn Profile - AIOH2019
 
WAIS CPD LinkedIn Seminar
WAIS CPD LinkedIn SeminarWAIS CPD LinkedIn Seminar
WAIS CPD LinkedIn Seminar
 
LinkedIn #ChangeTheWorldEvent Presentation
LinkedIn #ChangeTheWorldEvent PresentationLinkedIn #ChangeTheWorldEvent Presentation
LinkedIn #ChangeTheWorldEvent Presentation
 
Establish Your Personal Brand with LinkedIn
Establish Your Personal Brand with LinkedInEstablish Your Personal Brand with LinkedIn
Establish Your Personal Brand with LinkedIn
 
Grow Your Business and Career Brand with LinkedIn
Grow Your Business and Career Brand with LinkedInGrow Your Business and Career Brand with LinkedIn
Grow Your Business and Career Brand with LinkedIn
 
2019 LinkedIn Profile Blueprint
2019 LinkedIn Profile Blueprint2019 LinkedIn Profile Blueprint
2019 LinkedIn Profile Blueprint
 

Dernier

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Dernier (20)

Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 

#UppercaseConference LinkedIn Training