The World's Most Important Brand Has Your Name On It is part of the Marketing Management course under Prof. Remigio Joseph De Ungria, MBA of the Ateneo Graduate School of Business
This PowerPoint helps students to consider the concept of infinity.
World's Most Important Brand Has Your Name On It by Prof. Bong De Ungria
1. The World’s Most
Important Brand has
YOUR Name on it
High Performance,
Highly Personal Marketing
vCOACH Bong De Ungria
Nov. 2010
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vCoach
2. Outline
Your personal brand should
be a top priority for you!
1. Why?
2. How?
3. Sample
4. Scoring
5. Tips to Win http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm
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vCoach
3. Outline
Just imagine your life if you
were a top brand…
1. Why?
2. How?
3. Sample
4.
5.
Scoring
Tips to Win
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vCoach
http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm
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vCoach
4. 1. Rationale
Why this branding exercise?
Apple, Microsoft, Coke, IBM, Google are
great brands valued at more than $40
Billion. But their global success has little
impact on you.
For you, the most important brand in the
world is YOU! So, utilize business and
marketing principles to make YOU, the
personal brand, stand out and win.
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vCoach
5. 2. How?
Create lasting images, stories
in the mind of customers…
Use universal symbols and pictures.
Link elements together in a story.
Make the story, compelling, memorable,
unique & extraordinary.
Choose 1 word that you want your
customers to remember…
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vCoach
6. Outline
Your personal brand should
be your priority…
1. Why?
2. How?
3. Sample
4. Scoring
5. Tips to Win
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vCoach
7. vCOACH Bong De Ungria
My Personal Brand Story
Nov 2010
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vCoach
10. I am a Vcoach whose mission is to
reverse the “V” through Vision-
driven COnsistent ACHievement
YOU
vCOACH
V V
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vCoach
11. When you get it right, the
ATENEO eagle will bring down a
gong to celebrate your success!
YOU
vCOACH
ATENEO- EAGLE
V
GONG
for BONG
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vCoach
12. BUT, when you get it wrong and
drop the ball, then I will un-
grease your gloved hand with…
YOU
vCOACH
ATENEO- EAGLE
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Un-
Grease GONG
Un-GREASE for BONG
For DE UNGRIA
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vCoach
13. With sunlight from WALTERMART
YOU
vCOACH
ATENEO- EAGLE
V
Un-
Grease GONG
Un-GREASE for BONG
For DE UNGRIA
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vCoach
14. V is for a Vision-driven
Consistent Achievement (VCoAch)
YOU
vCOACH
ATENEO- EAGLE
V
Un-
Grease GONG
Un-GREASE for BONG
For DE UNGRIA
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vCoach
15. VCoAch integrates who you are to
what you do everyday…
YOU
vCOACH
ATENEO- EAGLE
V
Un-
Grease GONG
Un-GREASE for BONG
For DE UNGRIA
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vCoach
23. No, it is “Friendly” Rommel*
*Hitler’s 2nd in command
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vCoach
24. 4. HOW this Marketing
Exercise is scored
vCOACH Bong De Ungria
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vCoach
25. Earn the highest grade of 4.0 by
developing a visual story that
contains 5 elements
1. 1 word descriptor = 1 point (vCOACH)
2. Nickname = 0.5 point (Bong)
3. Family name = 0.5 point (De Ungria)
4. Your recent photo= 0.5 point
5. Work = 0.5 point (Ateneo, Waltermart)
6. Memorable, visual story that ties descriptor,
nickname, family name, photo and work
together = 1 point
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vCoach
26. Outline
Your personal brand should
be your priority…
1. Why?
2. How?
3. Sample
4. Scoring
5. Tips to Win
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vCoach
27. 5. Tips
Avoid this…
Personalities or proper nouns like
people, places, – (not everyone will
know them)
Complicated pictures
Pictures only (need text to accompany
each picture to avoid misinterpretation)
Normal story-telling (will not stand-out)
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vCoach
28. 5. Tips
Learn from excellent 1 word
commercial stories…
Use this link…
http://www.youtube.com/watch?v=wbkUu_nl-OM
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vCoach
29. 5. Tips
Own 1 word – sounds like,
acts like your brand…
Use this link…
http://www.youtube.com/watch?v=VMWV8g07RzQ
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vCoach
30. 5. Tips
Do this…
Sounds like (example: Gong for Bong)
Partial representation (example: Un-grease for De
Ungria)
Select positive, relevant descriptors/ differentiators
like vcoach (not common:“friendly” or “hardworking”)
Use multiple slides to build; animation does not work
in slideshare.
Submit on time 3 times (embed in blog, post link
at Facebook, email to vcoachclass@gmail.com)
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vCoach
31. 5. Tips
Learn from world’s #1 brand
worth $ 57 Billion
http://www.forbes.com/2010/07/28/apple-google-microsoft-ibm-nike-disney-bmw-forbes-cmo-network-most-valuable-brands_slide_2.html
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32. 5. Hyper2: High Performance, Highly Personal Brand
What would Apple’s brand value of $57B
be without Steve Jobs?
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http://cdn.slashgear.com/wp-content/uploads/2009/01/steve-jobs-3g-iphone1.jpg
vCoach
33. 5. Hyper2: High Performance, Highly Personal Brand
Drive your brand with personal vision!
vCOACH Rule#1:
There is no such
thing as it’s only
business or it’s only
personal. Today, it’s
both business
& personal !
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http://cdn.slashgear.com/wp-content/uploads/2009/01/steve-jobs-3g-iphone1.jpg
vCoach
34. Summary
Just imagine your life if you
were a hyper2* brand…
1. Why?
2. How?
3. Sample
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4. Scoring
5. Tips to Win vCoach
http://www.businessweek.com/magazine/toc/06_32/B399606globalbrands.htm
*hyper2= high performance, highly personal
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vCoach
35. The World’s Most
Important Brand has
YOUR Name on it
High Performance,
Highly Personal Marketing
vCOACH Bong De Ungria
Nov. 2010
V
vCoach