A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.
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Marketing In 21st Century: A Visual Model
1. DEFINING MARKETING for the 21 st CENTURY Prof. Remigio Joseph De Ungria Ateneo Graduate School of Business www.josephdeungria.com Top 10 Concepts VISUAL Edition
9. 21 st Century Marketing…. Important to Business Success www.josephdeungria.com Business Success
10. 21 st Century Marketing…. Meeting Needs Profitably NEEDS, WANTS, DEMANDS PROFITABLY Business Success
11. 21 st Century Marketing…. Used for 10 entities & involves everybody NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY PROFITABLY Business Success
12. 21 st Century Marketing…. Is Changing NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING PROFITABLY Business Success
13. 21 st Century Marketing…. Demanding Customers, Greater Competition, Stronger Companies NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING PROFITABLY Business Success
14. 21 st Century Marketing…. Demanding Customers Demand a lot that can bankrupt companies NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING PROFITABLY Business Success
15. 21 st Century Marketing…. Manages Demand NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING PROFITABLY Business Success
16. 21 st Century Marketing…. Manages Demand- Focus on 5 of 10 that really matter to customer NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS PROFITABLY Business Success
17. 21 st Century Marketing…. ST.P= Segments… NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS PROFITABLY Business Success
18. 21 st Century Marketing…. ST.P= Segments…Targets… NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS PROFITABLY Business Success
19. 21 st Century Marketing…. ST.P= Segments…Targets… Positions NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS PROFITABLY Business Success Product Promo Price Place
20. 21 st Century Marketing…. Positions with Brands NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS Positions with Br ANDS PROFITABLY Business Success Product Promo Price Place
21. 21 st Century Marketing…. Holistic NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick PROFITABLY Business Success Product Promo Price Place
22. 21 st Century Marketing…. Involves 7 Tasks NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS PROFITABLY Business Success Product Promo Price Place
23. 21 st Century Marketing…. Involves 7 Tasks NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS PROFITABLY Business Success Product Promo Price Place
24. 21 st Century Marketing…. 7 Tasks Develop Plans NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS PLANeS PROFITABLY Business Success Product Promo Price Place
25. 21 st Century Marketing…. 7 Tasks Captures Insights NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights PROFITABLY Business Success Product Promo Price Place
26. 21 st Century Marketing…. 7 Tasks Connects with Customers NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS PROFITABLY Business Success Product Promo Price Place
27. 21 st Century Marketing…. 7 Tasks Builds Strong Brands NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS BUILDS BRANDS PROFITABLY Business Success Product Promo Price Place
28. 21 st Century Marketing…. 7 Tasks Shapes Market Offerings NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS BUILDS BRANDS SHiPs OFFERING PROFITABLY Business Success Product Promo Price Place
29. 21 st Century Marketing…. 7 Tasks Communicates & Delivers Value NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS BUILDS BRANDS SHiPs OFFERING COMMUNICATES AND DELIVERS VALUE PROFITABLY Business Success Product Promo Price Place
30. 21 st Century Marketing…. 7 Tasks Creates Long Term Growth NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS BUILDS BRANDS SHiPs OFFERING COMMUNICATES AND DELIVERS VALUE LONG TERM GROWTH PROFITABLY Business Success Product Promo Price Place
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34. DEFINING MARKETING for the 21 st CENTURY Prof. Bong De Ungria Ateneo Graduate School of Business www.josephdeungria.com Top 10 Concepts VISUAL Edition