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3 Ground Rules for Social Recruiting

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Joseph Fung
Joseph Fung

The document provides tips and techniques for using social media for recruitment. It discusses that visitors from social media were more likely to apply for jobs and included their social media profiles. Recent hires were made within 7 days of applicants seeing social media posts. The document recommends using hashtags and coordinating retweets on Twitter and sharing on Facebook pages and groups. It also suggests using employee profiles on networks like LinkedIn and Quora to find candidates in relevant fields. The overall message is that social media makes finding and recruiting top talent easier than ever.

BusinessTechnologie
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There are 3 Ground Rules  Disagree  Interrupt  Share
What’s all the buzz about? 3 Oct 27, 2011
4 Feb 3, 2011
But how does it compare to other methods?
Questions to Ask By Channel: • What is the quality of our candidates? • What is the total cost to hire? • What is the average time to hire?
Next: A Sneak Preview!
1 in 11 visitors applied. But… • 1 in 7 social media visitors applied • 100% of social media visitors included social media profiles in their applications • 3 of 3 recent hires via social networks • Hired applicants applied < 7 days
Are you sold? :)
Why does this work? People’s social graph is them telling the world who & what influences their decisions.
Techniques we Followed Re-Tweeting Facebook Sharing Blogging LinkedIn Knowledge Networks Foursquare
Twitter 1. 8am or 4pm for max re-tweeting1 2. Coordinate re-tweeting 3. Use the phrase “Please ReTweet” 2 4. Include the link to your ad 5. Use hashtags 1 Use http://crowdbooster.com/ to find this out for your own twitter account 2 http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
Facebook • Share on company walls & groups • Recruiting videos (4x more shareable) • Company photos
Foursquare • Tips at other locations • Tips and photos about work environment • Find out where candidates frequent
Knowledge Networks • Build employee’s profiles & reputation • Find people involved in subject matter • E.g. Quora.com, LinkedIn Answers, news.ycombinator.com
Closing thoughts…
It has never been easier to find and recruit the best people.
It has never been easier to find and recruit the best people.
Questions/Comments? Feel free to ask now or later joseph@tribehr.com LinkedIn: http://www.linkedin.com/in/josephfung Twitter: http://www.twitter.com/josephfung

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3 Ground Rules for Social Recruiting

  • 1.
  • 2. There are 3 Ground Rules  Disagree  Interrupt  Share
  • 3. What’s all the buzz about? 3 Oct 27, 2011
  • 4. 4 Feb 3, 2011
  • 5. But how does it compare to other methods?
  • 6. Questions to Ask By Channel: • What is the quality of our candidates? • What is the total cost to hire? • What is the average time to hire?
  • 7. Next: A Sneak Preview!
  • 8.
  • 9.
  • 10.
  • 11. 1 in 11 visitors applied. But… • 1 in 7 social media visitors applied • 100% of social media visitors included social media profiles in their applications • 3 of 3 recent hires via social networks • Hired applicants applied < 7 days
  • 13. Why does this work? People’s social graph is them telling the world who & what influences their decisions.
  • 14. Techniques we Followed Re-Tweeting Facebook Sharing Blogging LinkedIn Knowledge Networks Foursquare
  • 15. Twitter 1. 8am or 4pm for max re-tweeting1 2. Coordinate re-tweeting 3. Use the phrase “Please ReTweet” 2 4. Include the link to your ad 5. Use hashtags 1 Use http://crowdbooster.com/ to find this out for your own twitter account 2 http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
  • 16. Facebook • Share on company walls & groups • Recruiting videos (4x more shareable) • Company photos
  • 17. Foursquare • Tips at other locations • Tips and photos about work environment • Find out where candidates frequent
  • 18. Knowledge Networks • Build employee’s profiles & reputation • Find people involved in subject matter • E.g. Quora.com, LinkedIn Answers, news.ycombinator.com
  • 20. It has never been easier to find and recruit the best people.
  • 21. It has never been easier to find and recruit the best people.
  • 22. Questions/Comments? Feel free to ask now or later joseph@tribehr.com LinkedIn: http://www.linkedin.com/in/josephfung Twitter: http://www.twitter.com/josephfung

Notes de l'éditeur

  1. http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
  2. The next few slides will walk you through an infographic that we’ll be releasing next week on our blog.