Sara Cannizzaro's slides from the Adoption and Acceptability stream workshop, held in July 2018, Lancaster.

1. Adoption
vs
Acceptability
Sara Cannizzaro
University of Warwick

2. Detectorists (BBC4)
14’.57’’

3. Acceptability
• van de Poel I. (2016) A Coherentist View on the Relation Between Social Acceptance and
Moral Acceptability of Technology. In: Franssen M., Vermaas P., Kroes P., Meijers A. (eds)
Philosophy of Technology after the Empirical Turn. Philosophy of Engineering and
Technology, vol 23. Springer: Cham.
• A normative notion
• Evaluative: what is good, desirable, or acceptable
• Prescriptive – the way technology ought to be
• A judgement: practical or moral
• Pertaining to ethics
• =/= from acceptance (a descriptive notion)
Acceptability factors may be important for adoption but they are not sufficient to sustain it.

4. Adoption
• Adoption – to explain, predict and improve the implementation of
new technologies
• Hands on

5. Acceptance of IoT (empirical)
• Unified Theory
of Acceptance
and Use of
Technology 2
• Venkatesh et al
2012 /
Consumer
Acceptance and
Use of IT
Degree of acceptance - a quantitative measure

6. And, Trust
• Privacy
• Security
• Sustainability
• Automation

7. Benefit attribute
• who the technology is for
• IoT can only be acceptable for the people, and for the environment
they live in (it is the user to whom IoT ought to become acceptable in
many ways)
• IoT can only be adopted by the people for the benefit of the
organisations with a quantitative and economic interest in its
adoption

8. Evidence

9. Evidence
• [IoT is considered important for] promoting economic development and
technological innovation. The purpose of this study is to find the key
factors influencing IoT adoptions… (Hsu and Yeh 2017: 1089).
• A recent report suggests that the global IoT market could potentially be
worth between $3.9 and $11.1 trillion by 2025 [38], while another report
predicts that the global IoT market is on track to hit $7.1 trillion in 2020.
[29]. Despite these potentially huge market values, little empirical
investigation has been conducted to determine which factors drive IoT
service adoption (Hsu and Lin 2018: 49).
• The objective of this study is to question individuals, businesses, and the
government regarding their potential acceptance of IoT (Internet of
Things)-based smart home service for this technology to reach
commercialisation (Kim et al. 2017: 1150).

10. Popular culture and adoption/acceptability
• From A & A to A vs A
• Struggle for power is found in the tension between
acceptability and adoption
• Acceptability - theoretically richer perspective than adoption
• Adoption – an empirically-charged notion
• ‘reflecting’ vs ‘Getting on’
• Detectorists – acceptability, rather than adoption
• “that was about as far from my idea of a home as it can get”
(18’.12”).
• Popular culture – the people’s voice