http://tier10lab.com/2012/01/09/acura-nsx-release-caught-live-on-twitter/ - Streamed live from Acura’s website, their tri-vehicle release showcased the RDX, the ILX, and the NSX. This year’s show is being tracked by fans across the world with the hashtag #NAIAS — for Acura fans: #AcuraDetroit. In an attempt to capture some of this “lightning in a bottle” [...]

1.
Acura NSX Release Caught Live on Twitter
http://tier10lab.com/2012/01/09/acura-nsx-release-caught-live-on-twitter/
January 09, 2012
By Joseph Olesh
The much anticipated Acura NSX was released today at the North American International Auto Show.
Streamed live from Acura's website, the tri-vehicle release showcased the RDX, the ILX, and finished with
the NSX, clearly the star of the show.
This year's show is being tracked by fans across the world with the hashtag #NAIAS -- for Acura fans:
#AcuraDetroit. In an attempt to capture some of this "lightning in a bottle," AcuraSocial.com, hosted and
sponsored by the New York Acura Dealers Association, collected a subsection of the tweets as the car
was unveiled.

3. The blog then followed up with the quoted Twitter-ites, notifying them that they'd been heard and quoted
on AcuraSocial.com. This level of engagement is rare between the the Twittersphere and Blogosphere,
but consider the ramifications for the brand:
1. Twitter engagement with proven, active users. By the fact these particular users are
tracking information via a hashtag search, the brand can be nearly certain they are
reaching out to a sophisticated Twitter user.
2. Engagement with filtered interest groups. Twitter is a popular social network that has
picked up all-the-more speed since its integration with Apples iOS5. The use of a
hashtag, though, delineates the sophisticated Twitter user from the casual Twitter user. In
this case, targeting auto show fans that were tracking the NSX's release with the #NSX
hashtag nearly guarantees you're reaching out to a dedicated fan of the brand.
AcuraSocial.com went on to receive a boost of nearly 200 unique viewers and over 700 page views in the
30 minutes after the post was published, thanks to the RTs and replies from those quoted.
We'll be watching AcuraSocial.com closely through the next couple of weeks as they track the North
American International Auto Show live from Detroit.
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