Joseph Puopolo's Business Development presentation at Freelance Camp Toronto #flcto

1. Business Development – Intro Class Joseph PuopoloTwitter: @JPUOPOLO 647-405-3770 Joseph.puopolo@jpuopolo.com

2. Who am I, Why are you here, Why am I here

3. Who am I ? Joseph Puopolo, BES, MBA Consulting/Worked with Start-ups to Fortune 500 businesses Focused on the convergence of traditional, digital and social media strategies Focusing currently on social media and leveraging current trends to build brands and make money for my clients I am an Aries and I enjoy long walks on the beach and romantic dinners

4. Why are you here You want to learn how to market yourself You want to build your personal brand You want to create new business

5. Why am I here Here to you talk about the following following Tools you want to use in business development Building your network When to ping your network Leveraging successes

6. Keeping it Interactive – Ask a Question at any time

7. Tools of the trade Web Tools Referrals Face to Face Networking

8. Differentiate yourself Differentiation means more than being a lemming with a life preserver What are you doing to stand out from the crowd

9. Don’t be a cow! Mooo

10. Shameless Self Promoter -Marge: I bet Thomas Edison didn't talk about Thomas Edison all day. - Homer: Oh, that's not true Marge. He was a shameless self-promoter!

11. Are you Authentic ? Authenticity matters How to you engage other individuals? How are you perceived by others? Do you come off like you are trying to sell something?

12. Building relationships You need to become an extrovert if you are not fake it Build rapport Talk to as many people as humanly possible At networking events be a nomad not a camper Business cards are like trading cards it helps to collect them all Getting the business card is only the first step - Convert the relationship as soon as possible

13. What can Admiral Ackbar teach you about Business Development It’s a trap! - Watch out for people who prevent you from networking with others Focus all fire on that Super Star Destroyer – Find the important people and focus your energies

14. ABC Always Be Closing

15. Building Relationships – Network Building Making connections – how are the people you meet connected to the ones you know? How can you leverage existing relationships to create new ones? How often have you asked your existing network to help expand yours? How often have you helped a colleague expand their network

16. Building Your Network – Linkedin Add anyone you have ever known Introduce yourself to others even if you haven’t met them Is your profile up to date? Tell your network what your are looking for

17. Building Your Network – Twitter Add people of value to your network Introduce yourself to others even if you haven’t met them Engage people with funny or thoughtful comments Little known tricks Consistency versus spurts Engage audience with thoughtful notes

18. Other important Business Development Free tips I want to sit down for an hour and pick your brain = Free Consulting Closing tips – ask for the business! “If I prepare this proposal are you prepared to go ahead with it” If you are going to get a “No” get it sooner than later – be respectful but be direct The race to zero – avoid at all costs! Maintain your value

19. Leveraging Success Make sure others know of your work Get recommendations on LinkedIn When you do a good job ask for referrals Ask if they would recommend you when you have other business Ask if they know others that would Upsell, CrossSell, Let them know what you can do If you see other business opportunities during your time bring them to the companies attention Make sure they know the full breadth of your skills Assist your network Are there opportunities within the company that people in your network could assist with Take the opportunity to become a trusted advisor within the company Network within the company Are there other people you can assist or network with within another company

20. Questions What are some of your experiences and background? What are problems are you having ?