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Magnet 360 Executive Summit - Fall '10 - Curated Content Marketing Intro
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Magnet 360 Executive Summit - Fall '10 - Curated Content Marketing Intro
1.
QUICK INTRO: CURATED CONTENT MARKETING Nice
to meet you. Thanks for having us.
2.
Curation Station is
a software as service tool kit for organizations to control content on websites and Facebook like DJs do on radio stations.
3.
http://latimesblogs.latimes.com/photos/uncategorized/2008/11/10/harcourt_500.jpg
4.
http://www.smc.edu/schedules/archives/profiles/2002/022/images/nic_harcourt.jpg
5.
http://www.nytimes.com/2008/08/17/arts/television/17kaku.html?_r=1
6.
http://blogs.pioneerlocal.com/entertainment/iraglass.jpg
7.
Content in most
areas is underperforming.
8.
Historically, content creation
and curation is for the richest of brands because of the time and money involved in doing it well.
9.
Curation Station brings
efficiency to the process of gathering, selecting, and sharing content.
10.
11.
12.
13.
14.
http://starbucks.yahoo.com
15.
CLICK CLICK http://starbucks.yahoo.com
16.
THANK YOU!
17.
APPENDIX
18.
CLICK
19.
CLICK
20.
CLICK
21.
CLICK
22.
CLICK
23.
CLICK
24.
25.
INDEXING IS NOT
ENOUGH
26.
AGGREGATION FAILS Major League
Baseball MIN+CLE+Twins+Indians=
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