4. Shut-UP and grind ad Agency Carrie. Cim. Joshua.

8. The 2009 Honda Metropolitan Brand Identity: For auto buyers, Honda is the car that runs forever. The one that is always reliable.

9. Our brand is multi-faceted, curious, and inquisitive. We have a ton of interests in a wide array of areas in life. We are responsible, we are tough, and we can be counted on. The Personality

10. Our Brand Personality continued… It’s our belief that life is a great adventure, full of opportunities to discover great mystery.

14. Meet Our Target

18. What they think As independent thinkers, they are less likely to believe what someone else says until they can see it for themselves. The target is not entirely sure a Metropolitan scooter appeals enough to who they are. They think about the environment and the bank whenever they are at the gas pump. The Honda ® brand is one that they can respect. Spontaneous, is not just for the weather and gas prices. It is exciting to jump into the unknown sometimes.

19. Our Proposition is… The Honda Metropolitan is an extension of the adventure within you, making the destination secondary to the experience of the ride.

22. Tonality The tonality will be fun , young and exciting .

23. Execution t Approach our target in an unusual way. Recreate feeling of excitement experienced while riding a Metropolitan. Put them in driver’s seat. Ad should remind of benefits in a situation that may have them eagerly wishing they were at their destination or on a scooter. ie. On crowded bus home The ad needs to be a direct focus on the environment around the scooter. After all, it’s the ride that is exhilarating.

24. The team will be creating a guerilla advertisement. Job Description:

25. Shut-UP and grind Agency Carrie. Cim. Joshua.