This is the slide deck that was presented at the atlanta small biz luncheon for March 1, 2011

1. Digital Presence and
Persona
Joshua Chase - Run Level Media

2. Personal Digital
Presence
Facebook
Linked IN
Personal Blogs
Youtube / Twitter / Online Forums

6. Company Digital
Presence
The same passion and process for engaging
clients is the same as we engage friends or
colleagues

12. You can be omnipresent!
Blogs
Newsletters
Personal landing pages
Personal / Company Branding online
Twitter, Facebook, Youtube, Linked In,
Crunchbase, Wikipedia, Google Map Listings,
webistes, guest blogging, comment on peoples
blogs A LOT.

13. Make Your Portfolio or
Studies Easy To Find
List articles on your site
Make case studies / white papers available
and easy to find
It may be necessary to have a portfolio on
your website

14. Make Your Clients
Advocates For Your Biz
Interview your clients
Understand what their business need is, can
you offer a solution
Don’t project your services or capabilities
without fully understanding what their need
is.

15. Advantages Of
Comments
Creates link-backs to your site
Reinforces your online presence or brand
Helps create valuable relationships that can
be leveraged, people making you awesome.

16. I want to be awesome
online, but how?
We need to define what “awesome” is for
ourselves.
What does awesome mean to our clients?
We need to make our clients feel awesome.
Be genuine, be human, make an emotional
connection

17. How Do I Make Clients
Feel Awesome?
Listen to them
Listen to them
Listen to them some more.....
Smile
Brag on them, make them feel giddy

18. Secrets To Being
Awesome
Stop promoting your capabilities
Add value with every thought you
communicate
Is this good for the (company) Client? -
Office Space humor attempt...

19. Highlight Clients
Case Studies
Blog Articles
Testimonials
Whitepapers
On Your Website

20. Where Are Your
Potential Clients?
The best place to look, is to see where your
competitors are looking for clients.
Too often we focus on promoting, and not
listening, monitoring, and adapting.
Market / Demo / Geo research is key

21. Real Life Scenario
So you’re at a party. You meet some familiar
faces along with the new
Throughout the evening, you converse with
your SO about “that guy” or “that crazy
woman”
All they did was flap their lips about
themselves, so narcissistic and self centered!

22. Your business Online..
Don’t be “that guy” when you are
representing your business online.

23. Where is Home?
Your website
Your Blog
Your Linked In Page
Actually, everywhere that has your brand, or
name attached to it.

24. Be Consistent
Consistency in your logo
Consistency in colors
Consistency in tone and motto
Consistently being awesome for your clients

25. Closing Thoughts
Identify what your clients needs are
Listen, observe and then provide a solution if
it’s appropriate
Create human connections based off of
emotion
Don’t over promote
People do business with people they know
AND like - and who they refer to
Strive to be that person that someone talks
to their SO about because it was AWESOME

26. Joshua Chase
josh@runlevelmedia.com
http://joshuachase.me
Twitter : Personal - @joshcaza Work
@runlevelmedia