A short presentation I made for internal knowledge sharing at my company. No theory, just practical stuff. To start, I explain the definition and goals of typography. I briefly talk about history of fonts, from Gutenberg to Microsoft Word. And finally, four tips to get your typography noticed (in a good way). Most content was adapted from http://practicaltypography.com/

1. Typography

2. Typography

6. Type Bros

7. Typography
Practical

8. Typography

9. Typography
is the art and technique of arranging type

10. Typography=Words

11. Typography=Words

13. Typography≠Fonts

14. Typography=Context

17. Legibility. Readability.

19. OG Type Bro

26. Thanks Internet

29. And bad stuff too :(

31. So many other rulestypographyLet’s do

32. 1. Font size

33. Chapter One
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I
thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation.
Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily pausing
before coffin warehouses, and bringing up the rear of every funeral I meet.
Especially whenever my hypos get such an upper hand of me, that it requires a strong moral principle to prevent me from deliberately stepping into the
street, and methodically knocking people's hats off—then, I account it high time to get to sea as soon as I can. This is my substitute for pistol and ball.
With a philosophical flourish Cato throws himself upon his sword; I quietly take to the ship. There is nothing surprising in this. If they but knew it, almost
all men in their degree, some time or other, cherish very nearly the same feelings towards the ocean with me.
😭

34. Chapter One
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my
purse, and nothing particular to interest me on shore, I thought I would sail about a little and see
the watery part of the world. It is a way I have of driving off the spleen and regulating the
circulation. Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly
November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and
bringing up the rear of every funeral I meet.
Especially whenever my hypos get such an upper hand of me, that it requires a strong moral
principle to prevent me from deliberately stepping into the street, and methodically knocking
people's hats off—then, I account it high time to get to sea as soon as I can. This is my
substitute for pistol and ball. With a philosophical flourish Cato throws himself upon his sword; I
quietly take to the ship. There is nothing surprising in this. If they but knew it, almost all men in
their degree, some time or other, cherish very nearly the same feelings towards the ocean with
me.
😥

35. 2. Line spacing

36. Chapter One
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my
purse, and nothing particular to interest me on shore, I thought I would sail about a little and see
the watery part of the world. It is a way I have of driving off the spleen and regulating the
circulation. Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly
November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and
bringing up the rear of every funeral I meet.
Especially whenever my hypos get such an upper hand of me, that it requires a strong moral
principle to prevent me from deliberately stepping into the street, and methodically knocking
people's hats off—then, I account it high time to get to sea as soon as I can. This is my
substitute for pistol and ball. With a philosophical flourish Cato throws himself upon his sword; I
quietly take to the ship. There is nothing surprising in this. If they but knew it, almost all men in
their degree, some time or other, cherish very nearly the same feelings towards the ocean with
me.
😥

37. 😕
Chapter One
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my
purse, and nothing particular to interest me on shore, I thought I would sail about a little and see
the watery part of the world. It is a way I have of driving off the spleen and regulating the
circulation. Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly
November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and
bringing up the rear of every funeral I meet.
Especially whenever my hypos get such an upper hand of me, that it requires a strong moral
principle to prevent me from deliberately stepping into the street, and methodically knocking
people's hats off—then, I account it high time to get to sea as soon as I can. This is my
substitute for pistol and ball. With a philosophical flourish Cato throws himself upon his sword; I
quietly take to the ship. There is nothing surprising in this. If they but knew it, almost all men in
their degree, some time or other, cherish very nearly the same feelings towards the ocean with
me.

38. 3. Line length

39. 😕
Chapter One
Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my
purse, and nothing particular to interest me on shore, I thought I would sail about a little and see
the watery part of the world. It is a way I have of driving off the spleen and regulating the
circulation. Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly
November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and
bringing up the rear of every funeral I meet.
Especially whenever my hypos get such an upper hand of me, that it requires a strong moral
principle to prevent me from deliberately stepping into the street, and methodically knocking
people's hats off—then, I account it high time to get to sea as soon as I can. This is my
substitute for pistol and ball. With a philosophical flourish Cato throws himself upon his sword; I
quietly take to the ship. There is nothing surprising in this. If they but knew it, almost all men in
their degree, some time or other, cherish very nearly the same feelings towards the ocean with
me.

40. 🙂Chapter One
Call me Ishmael. Some years ago—never mind how long precisely—
having little or no money in my purse, and nothing particular to interest
me on shore, I thought I would sail about a little and see the watery
part of the world. It is a way I have of driving off the spleen and
regulating the circulation. Whenever I find myself growing grim about
the mouth; whenever it is a damp, drizzly November in my soul;
whenever I find myself involuntarily pausing before coffin warehouses,
and bringing up the rear of every funeral I meet.
Especially whenever my hypos get such an upper hand of me, that it
requires a strong moral principle to prevent me from deliberately
stepping into the street, and methodically knocking people's hats off—
then, I account it high time to get to sea as soon as I can. This is my
substitute for pistol and ball. With a philosophical flourish Cato throws
himself upon his sword; I quietly take to the ship. There is nothing
surprising in this. If they but knew it, almost all men in their degree,
some time or other, cherish very nearly the same feelings towards the
ocean with me.

41. 4. Pick a professional font!

42. No

43. No

44. No!

45. Ok, sure

46. 🙂Chapter One
Call me Ishmael. Some years ago—never mind how long precisely—
having little or no money in my purse, and nothing particular to interest
me on shore, I thought I would sail about a little and see the watery
part of the world. It is a way I have of driving off the spleen and
regulating the circulation. Whenever I find myself growing grim about
the mouth; whenever it is a damp, drizzly November in my soul;
whenever I find myself involuntarily pausing before coffin warehouses,
and bringing up the rear of every funeral I meet.
Especially whenever my hypos get such an upper hand of me, that it
requires a strong moral principle to prevent me from deliberately
stepping into the street, and methodically knocking people's hats off—
then, I account it high time to get to sea as soon as I can. This is my
substitute for pistol and ball. With a philosophical flourish Cato throws
himself upon his sword; I quietly take to the ship. There is nothing
surprising in this. If they but knew it, almost all men in their degree,
some time or other, cherish very nearly the same feelings towards the
ocean with me.

47. 😇
Chapter One
Call me Ishmael. Some years ago—never mind how long precisely—having little or no
money in my purse, and nothing particular to interest me on shore, I thought I would sail
about a little and see the watery part of the world. It is a way I have of driving off the spleen
and regulating the circulation. Whenever I find myself growing grim about the mouth;
whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily
pausing before coffin warehouses, and bringing up the rear of every funeral I meet.
Especially whenever my hypos get such an upper hand of me, that it requires a strong moral
principle to prevent me from deliberately stepping into the street, and methodically
knocking people's hats off—then, I account it high time to get to sea as soon as I can. This
is my substitute for pistol and ball. With a philosophical flourish Cato throws himself upon
his sword; I quietly take to the ship. There is nothing surprising in this. If they but knew it,
almost all men in their degree, some time or other, cherish very nearly the same feelings
towards the ocean with me.

48. So many other rules

49. So many other rules

50. So many other rules
widow
orphan

51. In summary…

54. In summary…