The document discusses strategies for using Twitter effectively as a journalist. It mentions generating followers through genuine conversation, patience, retweets, search terms, and linking to others. It also addresses challenges like measuring return on investment from sponsored tweeting and incorporating the Twitter feed of times' most tweeted articles into advertisements.

1. Getting social with the
people that matter...
@joshhalliday
josh@joshhalliday.net

2. “I’Q E NSurREPMst ... KIt QI Sut
SJ LIrI!”
"Secretive power loathes journalists who do their job,
who push back screens, peer behind façades, lift rocks.“
J. Pilger (2005)
@joshhalliday
josh@joshhalliday.net

3. “IJ ySu LEvI E TwMttIr strEtIKy
tLIR Mt’s TrSFEFPy sL*t.”
Twitter use has to be genuine not strategic
- Mt’s PMOI LEvMRK E strEtIKy JSr tEPOMRK
Krishnan Guru-Murthy (@krishgm)
Channel 4 news
@joshhalliday
josh@joshhalliday.net

4. “IJ ySu LEvI E TwMttIr strEtIKy
tLIR Mt’s TrSFEFPy sL*t.”
@joshhalliday
josh@joshhalliday.net

5. What am I thinking? @stevebuttry
http://bit.ly/bh7w2I
What do I want to know?
‘EXPLORE’ ‘DISCOVER’
TruI TStIRtMEP SJ sSGMEP RItwSrOs: “TS answer questions
and satisfy curiosity.”
“AGt SJ IxTPSrEtMSR ERH PIErRMRK, RSt SJ sIErGLMRK ERH
JMRHMRK.”
@andrewhaeg
http://is.gd/8vAJm
@joshhalliday
josh@joshhalliday.net

6. “HSw HS I KIt JSPPSwIH Fy tLI
‘rMKLt TISTPI’?”
Patience...
Conversation...
Retweets...
Search terms...
@joshhalliday
josh@joshhalliday.net

7. “HSw HS I KIt JSPPSwIH Fy tLI
‘rMKLt TISTPI’?”
@joshhalliday
josh@joshhalliday.net

8. The conversation...
From search
Part of trade
Link to others
RTs are good
@joshhalliday
josh@joshhalliday.net

9. “TwIItMRK NSurREPMstMGEPPy?”
@joshhalliday
josh@joshhalliday.net

10. “TwIItMRK NSurREPMstMGEPPy?”
Credit: @SteveButtry
‘TwMttIr JSr RIwsrSSQ PIEHIrs’
@joshhalliday
josh@joshhalliday.net

11. “TwIItMRK NSurREPMstMGEPPy?”
@joshhalliday
josh@joshhalliday.net

12. “TwIItMRK NSurREPMstMGEPPy?”
@joshhalliday
josh@joshhalliday.net

13. “TwIItMRK NSurREPMstMGEPPy?”
@joshhalliday
josh@joshhalliday.net

14. “MIEsurMRK rIturR SR MRvIstQIRt
Ms MQTSssMFPI”
@joshhalliday
josh@joshhalliday.net

15. £££
Sponsored Tweeting...
£190 / day
Two Tweets / day
Source [Poynter] http://bit.ly/bQfeak
@joshhalliday
josh@joshhalliday.net

16. £££
Not being afraid to try new
things...
IRGSrTSrEtMRK TwMttIr JIIH SJ TMQIs’ ‘QSst-TwIItIH’
topic-specific articles into advertisement
(Health company advertises around most-Tweeter
health NYT articles)
Source [Poynter] http://bit.ly/bQfeak
@joshhalliday
josh@joshhalliday.net

17. “Is Mt rIEPPy MQTSrtERt?”
Autumn 2009
371 US journalists
47% more that 20 years experience
Source: http://bit.ly/cTTAaH
@joshhalliday
josh@joshhalliday.net

18. i
What are you
thinking?
http://www.slideshare.net/joshhalliday
@joshhalliday
josh@joshhalliday.net