jgt5huterub

1. Response To The Brief

2. Brief Choice
• For our brief we have decided to
make a British Social Realism for
the niche independent market.
• We wanted to make a hard hitting
film regarding some real time
issues within the world that we
live in today.
• We chose to do an independent
film because independent films
can engage more with their
sophisticated audiences, not to
mention that they can address
more taboo issues because they
have less of a responsibility to
share holders such as Warner
Brothers.

3. Target Audience
• As this is an independent film it will have a much more sophisticated audience
in comparison to an unsophisticated audience that is targeted by mass market
films.
• The CRAGS for the target audience are:
– Class: (A-B) with a secondary audience of (B-C1).
– Race: White British. It will be produced by a British company and address
issues that lie within Britain.
– Age: 30-45. this is because the themes in the film are very distressing and
there is also quite a complex narrative which creates enigmas for the older
audience to solve.
– Gender: Male. This film will be following a male protagonist and also looks
at the role of a father as well, creating personal identity to any male
fathers watching the film.
– Sexuality: Straight. British independent cinema explores complex themes
and ideologies making it appealing to all sexualities.

4. Target audience continued
• We will have below the line marketing on Web 2.0 to advertise our campaign
due to the fact that we do not have a huge budget (being an independent film)
and our distributer wouldn’t be that large either.
• Using social media is good for our film campaign as it not only allows us to
advertise our film for free but we can also then look to our secondary
audience of 18-24.
• Social media appeals to them more as they are digital natives and can easily
navigate around the internet more specifically Web 2.0.
• We cannot make the target audience any younger as there are many
disturbing themes that are not suitable for the younger audience.
• The VAL type of our audience are thinkers, as they are of the age where they
want an enigma to solve with the media products that they associate
themselves with.
• Our audience are in the Self-Actualization group from Maslow’s hierarchy of
needs. Similar to the Thinkers category from VAL types they are in this
category because they strive to solve the enigma’s that are portrayed in the
film.
• There weren't be much of a new equilibrium which is conventional for the
genre of the film (socialist drama) and for modern day cinema.

5. Plot
• Our narrative follows a boy called Ethan. At a young age Ethan’s mother dies in a car
crash, Ethan’s dad was driving the car at the time. Him and his father are left on their
own. Ethan’s dad turns to drugs to comfort the loss of his wife. When Ethan turns five
his Dad is sent to rehab by the government after they find out about the drug use, and
subsequently Ethan is sent to an orphanage as a consequence. At the orphanage Ethan
is inferior to all of the other children there. He continuously is bullied and beaten up by
the other children, they mock him for his dad ‘killing’ his mum (as his dad was the one
driving the car). One day in the orphanage Ethan is taking paperwork into the office and
as he goes to put it away he drops it all on the floor, upon picking it up he reads a letter
that is addressed to him. Within the letter the dad tells Ethan about how he is now out
of rehab and is on the road to recovery, he also leaves an address for Ethan to go to.
Ethan packs a small amount of luggage that is left in a backpack, takes some money
from the office and goes to the train station to get to where his dad is (this is where our
opening sequence begins). At the station Ethan sees events unfold such as two people
arguing on the opposite platform and he begins to have flashbacks of his life relevant to
the present events. Ethan gets on the train and arrives at his destination, upon doing so
he sets out to the address to find his Dad. When he eventually reaches his dad, he
doesn’t even recognise him but after Ethan explains who he is the dad lets him into his
house. However after Ethan enters the house he sees needles, pills, and other drug
paraphernalia lying around the house. Realising that his dad is still on drugs and that
everything that he said in the letter was a lie, Ethan runs away in the night. This is
where the film ends

6. Inspiration
• The inspiration for how the film is
going to be shot (camera movement,
editing, font, framing etc.) came from
a director/actor, Harry Macqueen.
• He recently made a full length feature
film (drama) about two old friends
who go on a road trip together.
• It had inspired us because of the
simplicity of the shots. It makes the
everything seem very tender and
honest, this creates intimacy with the
audience and the protagonist.